Writing Communication

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

**** Do Christian writings serve a purpose deeper than just a Christian identity? **** Why are these writings more significant than secular writings? **** What do Christian writings achieve? Read this book to clearly formulated your aims and goals as a Christian writer and also to formulate your identity as a committed Christian writer!

In How to Write Short , Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed - from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services.

To anyone interested in small-boat cruising and voyaging, the names Lin and Larry Pardey need no introduction. As world-girdling sailors who roamed the planet on a pair of small, engineless boats that they built themselves, the Pardeys established their hard-earned reputations by eloquently (and sometimes controversially) telling their stories through a series of best-selling books and manuals, and countless seminars and boat shows.

Constance Hale, the best-selling author of Sin and Syntax, zooms in on the colorful world of verbs. Synthesizing the pedagogical and the popular, the scholarly and the scandalous, Hale combines the wit of Bill Bryson with the practical wisdom of William Zinsser. She marches through linguistic history to paint a layered picture of our language - from before it really existed to the quirky usages we see online today. She warns about habits to avoid and inspires with samples of brilliant writing.

You don’t need permission to become a best-selling author. You just need a plan. Whether you’re a first-time writer with a message burning inside you or a seasoned entrepreneur ready to turn your expertise into a published book, Write to Sell is your step-by-step guide to writing a book that doesn’t just sit on shelves—it sells. In this refreshingly practical and deeply motivating blueprint, you’ll learn how to: Discover your true purpose as an author Identify a topic that lights you up and serves your audience Outline, write, and edit with clarity and confidence Create a standout...

Conquer the ASE C1: Customer Communication and Service Writing in Auto Repair is a concise and practical overview designed to help candidates focus on core principles essential for passing the ASE C1 certification exam. This study guide does not attempt to provide exhaustive coverage of every exam detail. Instead, it highlights the key topics and concepts that every automotive service consultant must understand—ranging from work order documentation and estimate preparation to warranty processing, service follow-ups, and handling customer concerns. The book is ideal for those seeking to ...

Unpack web copywriting secretsYou know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don’t have any idea what’s involved? That’s where this book steps in and holds your hand on the pathway to a better business with an outstanding website. Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing for...

"Writing is structure,” William Goldman said, but too often aspiring writers plunge into their work without grasping this fundamental principle. Story structure is one of the most important concepts for a writer to understand - and ironically, one of the least frequently taught. In this book, New York Times best-selling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games.

Employers consider communication one of the most critical skills for workers today. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, Writing for the Workplace is a matter-of-fact how-to guide that provides strategies for effective professional communication.

The art of presenting needs a serious shake-up. Presenters are constantly on the lookout for fresh ideas to get their messages across but mistakenly believe PowerPoint is the right medium to do so. This often results in uninspiring presentations consisting of countless lackluster slides that their audiences are forced to sit through - sometimes at the expense of their own sanity. In How to Make Your Point Without PowerPoint, renowned public speaker and Speakers Hall of Fame inductee Douglas Kruger aims to end the tedium of the PowerPoint medium.

Having played the role of a student, postdoc, researcher, research faculty member, author, reviewer, and editor, Kasthurirangan "Rangan" Gopalakrishnan, PhD, fully understands and empathizes with the struggles and pleasures of academic work. In this book, his goal is to assist you to do what you are already doing more effectively and efficiently with minimal stress and possibly to identify and eliminate those activities and habits that interfere with your academic writing productivity.

Write outstanding papers using a systematic top-down approachWriting a scientific paper is hard, especially if you want to publish in top journals. It’s even harder if you are a PhD student who is still learning the craft. But don’t worry, this book is here to help! It shows you a straightforward, step-by-step method that makes it easier to turn your hard-earned results into clear and exciting papers, ready for top journals. Instead of dwelling on technicalities, this guide breaks the process down into manageable chunks. How to choose the message of your paper? How to craft its abstract...

We talk a lot, but we rarely communicate. Our social media is filled with tweets and scribbles, trying to impress and influence. But, we rarely succeed. Because just speaking is not enough, it needs skills and understanding of language and public speaking. With the pandemic leaving humans detached more than ever, Dr Bakshi finds the opportunity of a lifetime to work with a highly efficient humanoid robot to bridge the gap in communication. With his intelligent assistant, Kritika, he goes on to build emotion in the emotionless body of a robot. Will he be successful? Where will it land them ...

First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!

**** How do some writers captivate readers? **** How do they develop this unique style? **** Do you know you can easily master these secrets? Here is a book mainly for Christian writers, but which will benefit everyone, that guides you into the 'how' of developing a unique style of writing.

Great storytelling is making listeners care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling.

Spelling can be very challenging for kids, especially when more videos are being watched than books are being read these days. Luckily, spelling and reading comprehension are two things that can still be taught in a fun and interactive way that people of all ages can enjoy.

Word Play is a collection of 101 short stories, essays, and insights to help you improve your communication skills. This book discusses a wide range of topics to build a deeper perception of human dynamics so you can communicate with clarity, power, and warmth. In Word Play, you will learn: how to form allies and grow a network from the ground up, the art of consistency and how to stay disciplined, how to stop people-pleasing, fundamental truths regarding the field of dark psychology, and more.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!