Writing Career

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Alia Hanna Habib remembers what it was like to be on the outside of the publishing world, looking in. Arriving in New York, a first-generation college student with a love of reading and loads of ambition, she hadn’t any idea how to break into the business of books. Now, years later, in her career as an agent, she hears from prospective clients who, whether they’re experts at the top of their fields or wholly new to the writing game, consider finding success in publishing to be a mysterious and daunting endeavor.

Freelance Writing for Beginners is a practical, step-by-step guide to building a successful freelance writing business from scratch. Whether you’re a stay-at-home mom, a college student, or someone who just wants to get away from the office, this book will show you everything you need to know to start making money online as a writer—no experience necessary.

Twenty years before the publication of his magnum opus Think and Grow Rich, Napoleon Hill was an instructor, philosopher, and writer at the George Washington Institute in Chicago, where he taught courses in advertising and sales. These rare, never-before-seen lectures were thought to be lost to history. Until now. Given exclusive access to the archives of the Napoleon Hill Foundation, Jeffrey Gitomer has unearthed Hill’s original course notes containing the fundamental beliefs in hard work and personal development that established Hill as a global leader of success and positive attitude.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

This comprehensive guide walks listeners through the entire process of getting and keeping a writing job in the games industry. It outlines exactly what a beginner needs to know about education requirements, finding opportunities, applying for roles, and acing studio interviews. Professional writers will learn how to navigate studio hierarchies, transfer roles and companies, work overseas, and keep developing their careers. This book will be of great interest to all beginner and aspiring games writers and narrative designers, as well as more experienced writers looking to hone their skills.

You have decided you want to be a writer. But where do you go from here? What should you do next? In Five Keys to Successful Nonfiction Writing, Matthew shares how he produces a quality book every month.

When Meb Keflezighi - the first person in history to win both the Boston and New York City marathons as well as an Olympic marathon medal - ran his final marathon in New York in 2017, it marked the end of an extraordinary distance-running career. Meb's last marathon was also his 26th, and each of those marathons has come with its own unique challenges, rewards, and outcomes. In 26 Marathons, Meb takes listeners on those legendary races, along every hill, bend, and unexpected turn of events that made each marathon an exceptional learning experience, and a fascinating story.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

For Mike Krzyzewski, head coach of the Duke University men's basketball team, certain words have special importance and force. Coach K uses them every day to energize, motivate, and teach his players how to be winners on the court and in every aspect of their lives. Now, in Beyond Basketball, he offers 40 short, hard-hitting audio essays that will educate and inspire. Each is centered on an important keyword and illustrated with anecdotes from his personal experiences.

Are You Ready to Take Your Publishing Business to the Next Level? Building a writing career is work – don’t let anyone tell you otherwise – but there are some things you can do to put yourself ahead of the pack. And one of those things is to create one or more pen names. How can you use pen names to build your publishing business? It’s all in the numbers. The more books you write in different genres, the more sales you will make. But you can’t write romance and nonfiction under the same name, can you? Enter pens names as the perfect solution. There are other reasons why you might ...

The Quick Wise Guide to Writing Grant Proposals presents an in-depth short course in the elements of a good grant-proposal narrative. You’ll learn what questions funders expect to see answered and how to weave those answers into a compelling case for support of your nonprofit. Unlike other grant-writing guides, this quick guide concentrates solely on the writing process to help you express yourself with clarity and passion. Its informal style will make you feel like a good friend is guiding you along.

There has never been a better time to be a screenwriter. The recent explosion of cable and streaming services has created a huge demand for movies, limited series, and those long running “bingeable” shows that can hook viewers for years. Before streaming cable networks, the internet, and home entertainment systems radically changed how we consume our entertainment, there was a clear dividing line between writing for feature films and writing for television. That distinction no longer exists. Most major writers, filmmakers and movie stars are now eager to work on projects for the ...

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.