World Strategy

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Your digital transformation cannot fail. But many do, and the problem is not technology. The real challenge is transforming your organization. Success requires the right balance of strategy and implementation. Many leaders know how to craft a winning strategy, but few understand how to implement it across the organization. Robin Speculand, a global expert in strategy and digital implementation, guides leaders to apply a proven structure and disciplined mindset to deliver world-class implementation and performance. This book provides the frameworks, tools, and techniques you need to excel in...

On June 22, 1941, Hitler invaded the Soviet Union in Operation Barbarossa, one of the turning points of World War II. Within six months, the invasion bogged down on the outskirts of Moscow, and the Eastern Front proved to be the decisive theater in the defeat of the Third Reich. Ever since, most historians have agreed that this was Hitler's gravest mistake. In Hitler's Great Gamble, James Ellman argues that while Barbarossa was a gamble and perverted by genocidal Nazi ideology, it was not doomed from the start.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

Power in the modern world—military, economic, geopolitical—is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated advances in computer chips and all the technology that chips have enabled. In Chip War economic historian Chris Miller recounts the fascinating sequence of events that led to the United States perfecting chip design, and how faster chips helped defeat the Soviet Union (by rendering the Russians’ arsenal of precision-guided weapons obsolete).

The World’s Simplest Guide to the Stock Market is the ideal first audiobook for anyone new to stocks, but is also useful for someone looking for a refresher on the basics. If you want to understand stocks and the stock market, this is the place to start!

When Carol Loomis first mentioned a little-known Omaha hedge-fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor - nor that she and Buffett would become close personal friends. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies context and her own informed point of view.

From the overwhelming operational victories at Kerch and Kharkov in May to the catastrophic defeats at El Alamein and Stalingrad, Death of the Wehrmacht offers an eye-opening new view of that decisive year. Building upon his widely respected critique in The German Way of War, Citino shows how the campaigns of 1942 fit within the centuries-old patterns of Prussian/German warmaking and ultimately doomed Hitler's expansionist ambitions.

On July 10, 1943, the largest amphibious invasion ever mounted took place, larger even than the Normandy invasion 11 months later: 160,000 American, British, and Canadian troops came ashore or were parachuted onto Sicily, signaling the start of the campaign to defeat Nazi Germany on European soil. Operation HUSKY, as it was known, was enormously complex, involving dramatic battles on land, in the air, and at sea. Yet, despite its paramount importance to ultimate Allied victory, and its drama, very little has been written about the 38-day Battle for Sicily.

Cairo, 1942: If you had asked a British officer who Colonel Clarke was, they would have been able to point him out. Always ready with a drink and a story, Clarke was a well-known figure in Cairo social circles and nightlife. If you then asked what he did, you would have less success. Those who knew didn't tell—and almost no one really knew at all.

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities. But Justin soon finds the application of his strategy toolkit isn’t as straightforward as he’d expected.

In 1940, the German army fought and won an extraordinary battle with France in six weeks of lightning warfare. With the subtlety and compulsion of a novel, Horne's narrative shifts from minor battlefield incidents to high military and political decisions, stepping far beyond the confines of military history to form a major contribution to our understanding of the crises of the Franco-German rivalry.

To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. "Nobody can succeed by following rules in the first place. Rules were made by those the elites and those who have power to prevent the average masses below them and prevent them from succeed and gain power." Therefore, in order to do so and to make it among the top, you have to be ruthless and employ any tactic you know.

Whether it shows up as stress, top-down leadership styles, drama, or uncertainty, fear kills good decision-making, dampens morale, lowers employee engagement, and hurts bottom-line growth. The good news is that there's an antidote: Freedom at Work. In this groundbreaking book, Traci Fenton brings together decades of original research, based on her team's work with hundreds of top companies around the world, such as The WD-40 Company, Mindvalley, DaVita, Menlo Innovations, Zappos, HCL Technologies, and more, revealing the proven pathway to leadership success.

Following victory in Sicily, while the central command planned the spring 1944 invasion of France, Allied troops crossed into Southern Italy in September 1943, expecting to drive Axis forces north and liberate Rome by Christmas. Italy quickly surrendered but German divisions fiercely resisted, and the hoped-for quick victory descended into one of the most challenging and protracted battles of the entire war. James Holland’s The Savage Storm chronicles the dramatic opening months of the Italian Campaign in unflinching and insightful detail.

Volume I Battle Fatigue It's hell on Earth in the explosive battlefields of the former North Korea. Two Corps, Chinese and Korean/American, are slugging it out to decide the fate of the Korean Peninsula as World War Three rages on. SSG Denise Ware is in the thick of the battle with her four ground combat drones, screening the Corps from attack from a Chinese Armored Regiment. The action comes quickly to the drone drivers as they fight to keep the massed Chinese armor from attacking the flank of IV Corps. Will the drones win or lose, or will the Chinese overrun IV Corps and destroy Korea’s...

Command of the oceans was crucial to winning World War II. By the start of 1942 Nazi Germany had conquered mainland Europe, and Imperial Japan had overrun Southeast Asia and much of the Pacific. How could Britain and distant America prevail in what had become a "war of continents"? In this definitive account, Evan Mawdsley traces events at sea from the first U-boat operations in 1939 to the surrender of Japan. He argues that the Allied counterattack involved not just decisive sea battles, but a long struggle to control shipping arteries and move armies across the sea.

Heiress to the nearly 40-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the 14th wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade. At 94, she was embroiled in what has been called the Bettencourt Affair, a scandal that dominated the headlines in France. Why? It’s a tangled web of hidden secrets, divided loyalties, frayed relationships, and fractured families, set in the most romantic city - and involving the most glamorous industry - in the world.

Was the outcome of the First World War on a knife edge? In this major new account of German wartime politics and strategy Holger Afflerbach argues that the outcome of the war was actually in the balance until relatively late in the war. Using new evidence from diaries, letters, and memoirs, he fundamentally revises our understanding of German strategy from the decision to go to war and the failure of the western offensive to the radicalization of Germany's war effort under Hindenburg and Ludendorff and the ultimate collapse of the Central Powers.