World Strategy

War has always been a topic of deep intrigue. Fighting itself can be a source of great, perhaps even the greatest, joy; out of this joy and fascination an entire culture has grown - from the war paint of tribal warriors to today’s "tiger suits," from Julius Caesar's red cloak to Douglas MacArthur's pipe, from the decorative shields of ancient Greece to modern aircraft nose art, and from the invention of chess around A.D. 600 to cyber era combat simulators.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

"Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse." To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slog and "work hard" for every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end.

The successes of the German Blitzkrieg in 1939-41 were as surprising as they were swift. Allied decision-makers wanted to discover the secret to German success quickly, even though only partial, incomplete information was available to them. The false conclusions drawn became myths about the Blitzkrieg that have lingered for decades.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

Imagine the impact on world history if Robert E. Lee had listened to General Longstreet at Gettysburg and withdrawn to higher ground instead of sending Pickett uphill against the entrenched Union line. Or if Napolon, at Waterloo, had avoided mistakes he'd never made before. The advice that would have changed the outcome of these crucial battles is found in a book on strategy written centuries before Christ was born.

Born in the two decades prior to World War I, George Patton, Bernard Montgomery, and Erwin Rommel became among the most recognized and successful military leaders of the twentieth century. However, as acclaimed military historian Lloyd Clark reveals in his penetrating and insightful braided chronicle of their lives, they charted very different, often interrupted, paths to their ultimate leadership positions commanding hundreds of thousands of troops during World War II and celebrated as heroes in the United States, Britain, and Germany.

Here Geoffrey Hindley serves us the history of military sieges from every angle, tracing the development of fortifications and equipment (offensive and defensive), penning vivid portraits of the weapons involved, exploring the psychology of laying siege, and even describing the role played by women and camp followers in battle. He shows siege tactics in action through real-life case studies of famous sieges that changed the course of history in medieval Europe and the Holy Land.

Whether it is Hannibal of Carthage marching elephants across the Alps and attacking the heart of Rome, Khalid ibn al-Walid boasting an undefeated military career and destroying the Persian Empire while subduing the Byzantines, or Russian General Alexander Suvurov and his elevation of the bayonet to a work of art that could cut down any European army, great military leaders have exerted tremendous influence on society. This book will look at the lives of the 10 greatest military commanders in history.

On Christmas Eve, the holiest of nights for the many Christian peoples of Europe, Adolf Hitler was unleashing the full fury of his remaining Luftwaffe bomber force on Bastogne. For hundreds of German and American soldiers facing off in the siege, the events of Christmas 1944 would destroy any sense of holiness and peace on Earth. For the soldiers on both sides, and for the brave people of Bastogne, this would be no silent night.

On War by the Prussian General Carl von Clausewitz (1780-1831) is a classic of war and military strategy published in 1832. Some of the key concepts discussed in the book include: the methods of critical analysis, the uses and abuses of historical studies, the nature of the balance-of-power mechanism, the relationship between political objectives and military objectives in war, the asymmetrical relationship between attack and defense, strategic and operational "centers of gravity", the "culminating point of the offensive", and the "culminating point of victory".

In the early 1970s, as US combat forces began to withdraw from Southeast Asia, South Vietnamese and Cambodian forces continued the fight against the People's Army of Vietnam and the National Front for the Liberation of South Vietnam, more commonly known as the Viet Cong. Despite the evacuation of its ground troops, the United States promised to materially support its allies' struggle against communist aggression.

Sport is the greatest pastime in the world. Soccer is the greatest, and most popular, sport. Every fan knows that the epitome of soccer excitement builds through a four-year cycle, a process of preparation and qualification, culminating in the World Cup. What memories this tournament gives us. The brilliance of Pele, the craft of Cruyff. Zidane headbutting his Italian opponent in the final itself. The thrill of the minnow defeating a giant of the soccer playing world. We all have our favorite moments. Our celebration of the World Cup shares ten of them. The day Oleg Salenko scored five; ...

This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.

A thrilling story of espionage, daring, and deception set in the exotic landscape of occupied Manila during World War II. On January 2, 1942, Japanese troops marched into Manila unopposed by US forces. Manila was a strategic port, a romantic American outpost, and a jewel of a city. Tokyo saw its conquest of the Philippines as the key in its plan to control all of Asia, including Australia.

In "ChatGPT For Citizen Journalists," readers are taken on an enlightening journey that explores the confluence of artificial intelligence and journalism. This innovative guide illustrates the transformative power of ChatGPT, an advanced AI model, in redefining the landscape of global and citizen journalism. Across 14 insightful chapters, the book delves into a range of journalistic tasks and demonstrates how ChatGPT can be integrated seamlessly into each one. Learn how ChatGPT can revolutionize deep research, fact-checking, narrative crafting, conducting interviews, ethical decision-making...

Al Murray's passion for military history and the Second World War in particular has always been a duel passion with his comedy and was brought to the fore with several acclaimed and award winning television shows and the recent huge success of his podcast We Have Ways of Making You Talk, which he hosts fellow best-selling military author James Holland. Command showcases Al Murray's passion for this pivotal period in the 20th century, as he writes an engaging, entertaining and sharp analysis of the key allied military leaders in the conflict.

They survived the First Wave. They secured Firebreak. Now, Alec West and his party face their most dangerous mission yet: the journey to Bastion. Two hundred miles of chaos stand between them and the rumored Obelisk stronghold in Northern California. Mutated creatures. raider ambushes. PvP-enabled survivors. And through it all, the Obelisk continues to evolve—escalating threats, rewarding betrayal, and forcing hard choices. With one Prime Anchor Token left and growing uncertainty within the team, Alec must lead through shifting loyalties and deadly decisions. But as old bonds deepen and ...

In the late summer of 1944, SS-Obergruppenführer Wilhelm ‘Willi’ Bittrich found himself in the Netherlands surveying his II SS Panzer Corps, which was in a poor state having narrowly escaped the defeat in Normandy. He was completely unaware that his command lay directly in the path of a major Allied thrust: the 17 September 1944 launch of the largest airborne and glider operation in the history of warfare.