World Innovation

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

In Nature's Wild Ideas, Kristy Hamilton goes behind the scenes of some of our most unexpected innovations. She traverses frozen waterfalls, treks through cloudy forests, discovers nests in the Mojave desert, scours intertidal zones, and takes us to the deepest oceans and near volcanoes to introduce us to the animals and plants that have inspired everything from cargo routing systems to non-toxic glues, and the men and women who followed that first spark of "I wonder" all the way to its conclusion, sometimes against all odds.

Phosphorus has played a critical role in some of the most lethal substances on earth: firebombs, rat poison, nerve gas. But it’s also the key component of one of the most vital: fertilizer, which has sustained life for billions of people.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

In today’s changing world, where business leaders must navigate industry disruption, entrepreneurs struggle to push beyond initial success, and activists tackle hard challenges like climate change, there is a need for a more powerful way to do innovation. Too many innovators are trapped by the limits of common innovation practices. The way we’ve been taught to create and innovate for the past two decades is failing us. It’s time for a paradigm shift. To unlock the secrets to doing bigger things, this book introduces the pioneering concept of ecosystem innovation.

The New York Times best-selling author traces the development of technology from the Industrial Age to the Digital Age to explore the single component crucial to advancement - precision - in a superb history that is both an homage and a warning for our future.

Innovation isn’t something you do after you get your work done. It’s how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.In this practical road map to becoming irreplaceable, global innovation guru and best-selling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you’ll make.

Based on 10 years of research and interviews with 80 top executives, the award-winning The Samsung Way is the first definitive guide to the groundbreaking management principles that transformed a lagging electronics company into one of the most successful brands in the world.

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

Studies in neuroscience reveal that the way we learn doesn't always match up with the way we are taught. To stay competitive - academically, economically, and technologically - we need to apply the proven principles of disruptive innovation to our educational system. Disrupting Class will make you rethink your understanding of intelligence, reevaluate your current school program, and reinvigorate your commitment to learning.

Innovation starts with a problem whose solution sets in motion all kinds of unexpected discoveries. That's why you can draw a line from pendulums to punching the clock at a factory, from ice blocks to summer movie blockbusters, from clean water to computer chips. In the lively storytelling style that has made him a popular, best-selling author Steven Johnson looks at how accidental genius, brilliant mistakes, and unintended consequences shape the way we live in the modern world.

For fans of Sapiens and The Dawn of Everything, a groundbreaking exploration of gendered oppression—its origins, its histories, our attempts to understand it, and our efforts to combat it.

“As Albert Einstein almost certainly never said, everyone is a genius—but if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” So begins Katie Spalding’s spunky takedown of the Western canon, and how genius may not be as irrefutably great as we commonly understand. While most of us may never become Einstein, it may surprise you to learn that there’s probably a bunch of stuff you can do that Einstein couldn’t. And, as Spalding shows, the famous prodigies she explores here were quite odd by any definition.

Unlock the Secrets to Wealth and Innovation with the Minds of Buffett and Musk! In Think Like Buffett, Act Like Musk, you’ll learn how to combine the timeless investing wisdom of Warren Buffett with the bold innovation and disruptive thinking of Elon Musk. This powerful guide will show you how to build lasting wealth, create world-changing impact, and leave a legacy that transcends time. What You’ll Discover: Master Timeless Financial Strategies: Learn how Buffett’s principles of value investing, patience, and long-term thinking can lay the foundation for consistent wealth growth and ...

Engineering is everywhere, from the Large Hadron Collider to invisibly small circuits on silicon chips. The 50 Greatest Engineers celebrates the great achievements that have been made through the ages, containing profiles of the best-known and most innovative engineers of all time.

The previously classified story of the eccentric researchers who invented cutting-edge underwater science to lead the Allies to D-Day victory.

The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are, and what their strategy is. Fannin, an expert on China, is an internationally recognized journalist, author, and speaker. In this book, she provides listeners with the ammunition they need to prepare and compete.

The definitive history of the Defense Advanced Research Projects Agency, the Pentagon agency that has quietly shaped war and technology for nearly 60 years. Founded in 1958 in response to the launch of Sputnik, the agency's original mission was to create "the unimagined weapons of the future". Over the decades, DARPA has been responsible for countless inventions and technologies that extend well beyond military technology.

One of the world's leading historians provides a revolutionary tour of the Ancient World, dusting off the classics for the twenty-first century. Mary Beard, drawing on thirty years of teaching and writing about Greek and Roman history, provides a panoramic portrait of the classical world, a book in which we encounter not only Cleopatra and Alexander the Great, Julius Caesar and Hannibal, but also the common people - the millions of inhabitants of the Roman Empire, the slaves, soldiers, and women.