Workplace Ethics

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Nothing of value happens without trust. In fact, this makes trust the most valuable currency in the world. In Build Trust we’ll help you understand how your intentions, motives, and purpose create the trust that will elevate your life personally and professionally. If you’ve been working hard and struggling to build the relationships that result in happiness, fulfillment, and financial success, Build Trust holds the answers you need to renew your mind and transform your life.

Paul A. Pagnato has tapped into an incredible brain trust of world-renowned experts from a diverse set of challenging disciplines, each having encountered the intersection of exponential growth and transparency. Their honest assessment for turning challenges into opportunities is inspirational. Their work is changing the world, and now through the prism of transparency, the wave of the future is upon us.

The Great American Bank Robbery maps out in detail exactly how Washington social engineers and their accomplices reshaped banking regulations and housing policies and gutted time-tested underwriting standards that led to the worst financial calamity since the 1930s, one that has robbed American households of $14 trillion in net worth.

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better-informed consumers.

In Responsible Dental Ownership, Alex Zlatin explores the best business practices for dental owners, starting with determining your purpose and your practice’s defining ethical intentions. In this audiobook, you’ll learn everything it takes to become a responsible dental owner. From the importance of human resources to the main drivers of dental practices, Zlatin covers everything you wish you had learned in dental school.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Faking it till you make it doesn't work - at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for shortcuts that sabotage success.

Often a single question can spark a meaningful exchange—like “Would you apply for a job you know your friend is applying for?” Or “Should voting be mandatory?” Or what about police using facial recognition technology? Questions like these spur us to consider: What would I have done? Is there one correct answer? And ultimately: How can ethics help us navigate these situations to find the best outcome for ourselves and others?

Actionable Ethics is part of a larger regimen of ethics training, for the company (but, more broadly-speaking, for life). What makes it different is the fact that it shares techniques gleaned from neuroscience on how to make moral behavior habitual. As Aristotle said, “Excellence is not an act, but a habit." Almost every other ethics book or course available addresses itself to the front of the brain (where executive function takes place). Actionable Ethics, by contrast, addresses itself to the back of the brain, where habit-formation occurs.

According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to business people who want to maximize profits ethically. Through logical argument and various examples, this audiobook shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the best companies to work for, Lyman, cofounder of Great Place to Work Institute, explains that being trustworthy means that leaders' behaviors are rooted in their commitment to the value of trust and not simply in an imitation of the practices of others.

Everyone, at some point in their life, will be asked to be a leader. Leadership skills are highly sought after by employers and are also essential to lasting success in business and life. But the problem with most leadership books is that they are just common knowledge, taken from other writers and not useful. This book presents proven skills and qualities that are tried and tested to help you develop into your greatest potential as a leader. Become more than just “the boss" people follow only because they have to. Instead master the ability to inspire and lead people.

There are plenty of investment opportunities out there. However, some of them yield modest returns while others require large sums of money. If you wish to invest in a lucrative venture that promises attractive returns within a short period and low risks, then you should invest in mortgage notes. Investing in real estate backed ventures, such as mortgage notes and tax lien certificates will put you on a path with high returns not easily found elsewhere.

In Future Ready: Your Organization’s Guide to Rethinking Climate, Resilience, and Sustainability, a team of business leaders with deep expertise in engineering, planning, finance, project, program implementation and advisory consulting perspective delivers an essential guide for executives, managers, and other business and infrastructure organization leaders to set and implement a resilience, sustainability and ESG strategy in complex project and operating environments.

Good Boss, Bad Boss was inspired by the thousands of emails, calls and conversations that Robert Sutton received after publishing his best seller The No Asshole Rule. He found that most of the stories and cries for help he received revolved around one central figure in every workplace: the boss. Sutton's subsequent research showed that the success of every boss depended heavily on how well (or badly) they managed those they worked with.

Are you ready to conquer the ever-evolving world of work and secure the top talent your organization needs? In a time when attracting and retaining high-quality employees is growing more difficult and the dynamics of the modern workplace are constantly shifting, are you well-prepared to win the battle for top talent? Scott Rupp's "I QUIT! Winning The War For Top Talent" is your comprehensive guide to navigating this turbulent terrain.

Sex, lies, conflicts of interest, international intrigue, and a double-cross of thousands of union employees in the heart of America. Add to that three major companies' futures on the line and an assassination by anarchist terrorists in Paris of one of the company's chairman that almost kills a deal to save at least two of the companies. Hollywood? No. This was real. The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history: Chrysler's 1987 purchase of American Motors.

O mundo dos negócios é uma arena onde se travam batalhas extraordinárias, como a da Blockbuster contra a Netflix e da BlackBerry contra a Apple. Os adversários desenham estratégias e afiam suas armas em busca da vitória. A meta é superar a concorrência e se tornar imbatível. Neste audiolivro, David Brown, apresentador do podcast Guerras comerciais, narra a história dos grandes confrontos do mundo corporativo. E analisa essas rivalidades à luz das táticas e dos conselhos de A arte da guerra.

Silicon Valley’s genius combined with limited corporate regulation promised a new age of technological innovation in which entrepreneurs would create companies that would in turn fuel unprecedented job growth. Yet disruptive innovation has stagnated even as the five leading tech giants, which account for approximately 25 percent of the S&P 500’s market capitalization, are expanding to unimaginable scale and power. In How Big-Tech Barons Smash Innovation—and How to Strike Back, Ariel Ezrachi and Maurice E. Stucke explain why this is happening and what we can do to reverse it.