Technology Strategy

Fighting Phishing: Everything You Can Do to Fight Social Engineering and Phishing serves as the ideal defense against phishing. Unlike most anti-phishing books, which focus only on one or two strategies, this book discusses all the policies, education, and technical strategies that are essential to a complete phishing defense.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

This book will open your eyes to the pitfalls of perception, and help you build a foundation for trust that elevates organizational performance... so you can make your data and AI initiatives succeed where others fail. Data, Strategy, Culture & Power is a must-listen for anyone who works with (or uses) data, analytics, and AI in today's complex organizations.

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

Shadows Under the Waves A powerful journey through the history, evolution, and legacy of submarine warfare. Dive beneath the surface in this visually compelling and thought-provoking exploration of submarine warfare—where silence, strategy, and steel have shaped the course of history. From ancient underwater concepts to cutting-edge nuclear submarines, this book uncovers the hidden world beneath the waves.What’s inside: A sweeping historical narrative Discover the evolution of submarines from early Renaissance sketches to Cold War-era nuclear leviathans and today’s stealth machines. ...

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.

In How the Laser Happened, Nobel laureate Charles Townes provides a highly personal look at some of the leading events in 20th-century physics. This lively memoir, packed with firsthand accounts and historical anecdotes, is an invaluable resource for anyone interested in the history of science and an inspiring example for students considering scientific careers.

Discover the power of blogging with "Blogging for Beginners" and gain financial freedom and escape the traditional corporate rat race. This book will provide listeners with the essential tools to create engaging content that has the potential to go viral, as well as invaluable tips on how to promote a blog across various social media channels.

Trevor Mitchell is the billionaire founder of an internet retailing giant. After deciding he doesn't care for the current President; with maneuvers Machiavelli would be proud of, he plots and schemes his way to the White House. Confident, manipulative, charming and without conscience, Mitchell will use anyone to achieve what he's after. And if a friend or acquaintance needs persuading, blackmail and dirty tricks are not above him. Intrigue, ruthlessness and murder are the hallmarks of a rich man's desire to become a modern day Caesar. With Freedom is For the Few, Robert E. Kearns has penned...

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

"Bill Holstein nails it. This is exactly the right book at the right time. Holstein knows because he has spent decades observing events closely around the world and interpreting them especially in terms of what they mean for real people in America. His observations are deeply insightful and U.S. leaders need to pay attention to his suggestions. The book is also a fun read." —Clyde Prestowitz, veteran trade negotiator and author, The World Turned Upside Down: America, China, and the Struggle for Global Leadership. The rapid spread of the coronavirus demonstrated how deeply interwoven our ...

Today, small and medium businesses are faced with daunting challenges: *Increasing global competition *An unprecedented array of media and technologies *New and evolving buyer expectations *Demand for real-time and relevant brand engagement To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business. *Create winning approaches to the market *Avoid common pitfalls, saving time and money *Eliminate waste on unproductive approaches and tactics *Accelerate revenue growth and success Marketing For ...

Volume I Battle Fatigue It's hell on Earth in the explosive battlefields of the former North Korea. Two Corps, Chinese and Korean/American, are slugging it out to decide the fate of the Korean Peninsula as World War Three rages on. SSG Denise Ware is in the thick of the battle with her four ground combat drones, screening the Corps from attack from a Chinese Armored Regiment. The action comes quickly to the drone drivers as they fight to keep the massed Chinese armor from attacking the flank of IV Corps. Will the drones win or lose, or will the Chinese overrun IV Corps and destroy Korea’s...

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

Are you ready to navigate uncharted territory in the world of politics? Look no further than this thought-provoking and insightful eBook. In today's fast-paced digital age, emerging technologies are reshaping political campaigns as we know them. With chapters dedicated to examining the impact of social media, big data, artificial intelligence, and augmented reality, you'll gain a comprehensive understanding of the marvelous advancements that are transforming politics. But, with great power comes great responsibility. You'll also explore the ethical concerns and potential pitfalls of ...