Technology Strategy

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

This book will open your eyes to the pitfalls of perception, and help you build a foundation for trust that elevates organizational performance... so you can make your data and AI initiatives succeed where others fail. Data, Strategy, Culture & Power is a must-listen for anyone who works with (or uses) data, analytics, and AI in today's complex organizations.

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.

Unlock AI’s Power to Build Wealth and Freedom. Are you tired of struggling while others thrive? Unsure how to leverage AI for success? ChatGPT Multiverse is your step-by-step guide to using AI for passive income, viral content, and limitless opportunities.

Are you overwhelmed by the tsunami of information about cryptocurrency and blockchain technology? Do you find yourself confused by the complexity of these digital marvels, feeling left out of the financial revolution? Are you apprehensive about the security and volatility of these digital currencies? Many people feel this way, but you don't have to stay in the dark. Introducing a comprehensive guide that demystifies the crypto world, offering easy-to-understand explanations and practical insights that will empower you to make informed decisions. Whether you're a young adult seeking ...

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

As the 2022 National Security Strategy and National Defense Strategy (NDS) makes clear, the United States is in the midst of a decisive decade where the terms of geopolitical competition between the world’s major powers will be set. The Department of Defense (DoD) will advance its priorities in three interlocking ways– through integrated deterrence, campaigning, and by building enduring advantages. Accelerated technology advancement and innovation are key elements to achieving DoD priorities through these strategic ways, and to ensure our national security over the long term.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.

Mastering Zero Trust: Strategy, Architecture & Execution: Design, Implementation, and Operations" offers a comprehensive guide to understanding and implementing Zero Trust Security in modern networks. This audiobook begins with an exploration of the evolution of cybersecurity and the challenges posed by traditional perimeter-based models. It introduces the foundational principles of Zero Trust—verify explicitly, apply least privilege access, and assume breach—highlighting why this approach is essential for today’s decentralized, cloud-driven environments.

Neither a protest against AI, nor a speculative work on how AI could replace humans, Algorithms of Armageddon provides a time-critical understanding of why AI is being implemented through state weaponization, the realities for the global power balance, and more importantly, U.S. national security.

Part entertaining novel and part enlightening textbook - FruITion takes the reader through a discovery process revealing indispensable messages about the next generation of strategies for Information Technology. - Jeremy Hall, Managing Director, IRM UK Strategic IT Training FruITion brings vividly to life the issues of being a CIO in todays corporate world and how IT, when properly integrated into the objectives of a business can drive massive value creation. His insights into how to win the engagement war and bring technology strategies alive for the non technical are absolutely spot on. -...

Deliver valuable digital transformation. Know how to create a supportive environment—one that fosters collaboration, encourages open communication, and aligns with employee needs. Challenging the normal perception that digital is just about replacing humans, author Chris Airey brings to life the value of a growth mindset in digital transformation. You have all that knowledge and experience in your people—learn how you can bring them into the digital transformation journey and equip them for change rather than resistance. If only the recipe for competitive advantage generating digital ...

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

Are you ready to navigate uncharted territory in the world of politics? Look no further than this thought-provoking and insightful eBook. In today's fast-paced digital age, emerging technologies are reshaping political campaigns as we know them. With chapters dedicated to examining the impact of social media, big data, artificial intelligence, and augmented reality, you'll gain a comprehensive understanding of the marvelous advancements that are transforming politics. But, with great power comes great responsibility. You'll also explore the ethical concerns and potential pitfalls of ...

Artificial intelligence (AI) is on the verge of disrupting every domain of human existence. What does that mean for your business? Everything. Building on the power of AI is the factor that will determine success or failure in the very near future - and this in-depth guide from the man who designed the AI system that famously won Jeopardy provides everything you need to be a leader in this revolution.

In 2019, after extensive conversations with clients, students, and protégés, I decided to write a book with an emphasis on enterprise modernization and digital transformation. My goal was simple yet profound: to provide essential guidance, innovative ideas, and actionable insights for Enterprise Architects managing the complexities of enterprise modernization initiatives. These initiatives aim to transform chaos into coherence, enabling organizations to thrive in an ever-evolving business and technology landscape. Fast forward five years, and it is clear that the landscape has shifted ...

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world's most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources.