Technology Strategy

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way. Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively. Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customers behaviors and preference is ...

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world's most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources.

"Bill Holstein nails it. This is exactly the right book at the right time. Holstein knows because he has spent decades observing events closely around the world and interpreting them especially in terms of what they mean for real people in America. His observations are deeply insightful and U.S. leaders need to pay attention to his suggestions. The book is also a fun read." —Clyde Prestowitz, veteran trade negotiator and author, The World Turned Upside Down: America, China, and the Struggle for Global Leadership. The rapid spread of the coronavirus demonstrated how deeply interwoven our ...

Step into the intricate world of belt merchandising with "Belt It Out," the ultimate guide to mastering the art of pricing in the competitive accessory marketplace. This groundbreaking eBook unveils the strategies and psychological underpinnings that can make or break your belt business. Whether you're an established retailer, a budding entrepreneur, or simply intrigued by the subtleties of market dynamics, this read will equip you with the knowledge to not just survive, but thrive. Dive into the foundational understanding of belt market dynamics, exploring the evolution of retailing and ...

Artificial intelligence (AI) is on the verge of disrupting every domain of human existence. What does that mean for your business? Everything. Building on the power of AI is the factor that will determine success or failure in the very near future - and this in-depth guide from the man who designed the AI system that famously won Jeopardy provides everything you need to be a leader in this revolution.

Trevor Mitchell is the billionaire founder of an internet retailing giant. After deciding he doesn't care for the current President; with maneuvers Machiavelli would be proud of, he plots and schemes his way to the White House. Confident, manipulative, charming and without conscience, Mitchell will use anyone to achieve what he's after. And if a friend or acquaintance needs persuading, blackmail and dirty tricks are not above him. Intrigue, ruthlessness and murder are the hallmarks of a rich man's desire to become a modern day Caesar. With Freedom is For the Few, Robert E. Kearns has penned...

Blogging for Profit is a book you should listen to and get started on creating financial freedom and making business online. In this book, you will gain valuable information on the many different passive income ideas that you can generate just by using the powerful and unbelievable blog.

In 2019, after extensive conversations with clients, students, and protégés, I decided to write a book with an emphasis on enterprise modernization and digital transformation. My goal was simple yet profound: to provide essential guidance, innovative ideas, and actionable insights for Enterprise Architects managing the complexities of enterprise modernization initiatives. These initiatives aim to transform chaos into coherence, enabling organizations to thrive in an ever-evolving business and technology landscape. Fast forward five years, and it is clear that the landscape has shifted ...

Discover the power of blogging with "Blogging for Beginners" and gain financial freedom and escape the traditional corporate rat race. This book will provide listeners with the essential tools to create engaging content that has the potential to go viral, as well as invaluable tips on how to promote a blog across various social media channels.

Are You a Selfless Leader … or a Selfish One? Leadership … is the word overused? Misused? Or is it misunderstood? Most books on leadership claim they have a secret … on what leadership is and how to be a great leader; how to be an influencer; a workplace-changing leader. Rarely do they—most merely echo talking the walk they’ve heard from others. Author Mike Howard talks about his walk … the Rōnin walk with what his 16 years with Microsoft as its Chief Security Officer, 22 years with the CIA, and serving as a young police officer in the Oakland Police Department generated. One ...

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

"Mastering the 14 Qualities: How to Become a Top Sales Manager" is the ultimate guidebook for aspiring and seasoned sales managers alike. Drawing upon two decades of diverse industry experience, Syed, a highly accomplished sales manager, and renowned expert unveils the essential qualities and strategies that drive exceptional sales management success. In this comprehensive and transformative book, you'll delve into the 14 qualities that are crucial for becoming a top-notch sales manager. From the very foundation of building high-performing sales teams, where the power of talent, training, ...

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner. That’s the beauty of social media. The most successful businesses are utilizing trends to attract new customers, speak to their loyal ones, and maximize their potential. And if you’re going to live up to the competition, your business needs to join them. You need a medium for interacting with customers…and social media is the answer.

Tragedy leads to triumph, as Katherine is suddenly hurled into a decades-long struggle for survival... and vengeance! Born into a family of War Masters, she is genetically destined to become a War Master. But she must first earn the title. Decades into her century-long training, Katherine's training facility is attacked by clandestine forces, and she is hurled into the blackness of space to fend for herself. Her destiny becomes entwined with that of the galaxy, as she must find a way to assume her destiny, and help save trillions of innocent people in the process!

“How do I make my user stories smaller?” “What is the right size for a user story?” “What is the difference between an Epic and a Story? And where do Tasks and Sub-Tasks fit in?” Allan Kelly found himself answering these questions, and similar ones, again and again so...he sat down to write the answers and this book was born.

“Bill Holstein’s gripping reporting on the extent of China’s incursion into American commerce, culture, education and politics is so alarming that if you put this book under your pillow it would keep you up all night. A must read for everyone to understand the just below-the-surface asymmetric war China is relentlessly waging against the largely-unsuspecting United States.” —Allan Dodds Frank, an Emmy and Loeb Award-winning business investigative journalist. “The supreme art of war is to subdue the enemy without fighting. —Sun Tzu, author, The Art of War The challenge is this:...

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

What if the most powerful business asset you’ll own isn’t your team, your technology, or even your intellectual property—but your prompts? In “Prompt to the Future,” Daniel Kim reveals how AI frameworks are fundamentally reshaping innovation and business. Through vivid personal experiences—from late-night epiphanies with AI-generated music to building Meteor, an AI-powered book creation platform—Kim demonstrates why we’re experiencing nothing less than “the end of innocence” in our relationship with technology. This isn’t another cautionary tale about AI replacing ...