Technology Strategy

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

In How the Laser Happened, Nobel laureate Charles Townes provides a highly personal look at some of the leading events in 20th-century physics. This lively memoir, packed with firsthand accounts and historical anecdotes, is an invaluable resource for anyone interested in the history of science and an inspiring example for students considering scientific careers.

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way. Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively. Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customers behaviors and preference is ...

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world's most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources.

This book will open your eyes to the pitfalls of perception, and help you build a foundation for trust that elevates organizational performance... so you can make your data and AI initiatives succeed where others fail. Data, Strategy, Culture & Power is a must-listen for anyone who works with (or uses) data, analytics, and AI in today's complex organizations.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

Introducing a heart-stopping thriller of epic proportions, "Operation Frozen Discovery" brings you an icy tale of espionage, hidden agendas, and a test of humanity's resilience. Get ready to embark on a chilling race against time as Jack Striker, renowned for his riveting tales of suspense, takes you on a rollercoaster journey fueled by secrets and danger. In the depths of Antarctica, where frigid winds whip through treacherous icy landscapes, a team of handpicked specialists uncovers a secret Nazi military base, long forgotten in the annals of history. As strange anomalies start appearing,...

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.

As the 2022 National Security Strategy and National Defense Strategy (NDS) makes clear, the United States is in the midst of a decisive decade where the terms of geopolitical competition between the world’s major powers will be set. The Department of Defense (DoD) will advance its priorities in three interlocking ways– through integrated deterrence, campaigning, and by building enduring advantages. Accelerated technology advancement and innovation are key elements to achieving DoD priorities through these strategic ways, and to ensure our national security over the long term.

Neither a protest against AI, nor a speculative work on how AI could replace humans, Algorithms of Armageddon provides a time-critical understanding of why AI is being implemented through state weaponization, the realities for the global power balance, and more importantly, U.S. national security.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Fighting Phishing: Everything You Can Do to Fight Social Engineering and Phishing serves as the ideal defense against phishing. Unlike most anti-phishing books, which focus only on one or two strategies, this book discusses all the policies, education, and technical strategies that are essential to a complete phishing defense.

In a world that moves at the speed of a click, connection is the golden key to unlocking a universe of engaged customers and unparalleled business growth. "The Art of Connection" guides you through this intricate network of digital relations with finesse, shedding light on the profound ways we can forge bonds in the era of screens and pixels. Embark on a journey into the heart of customer interaction in the digital landscape. The book begins with the evolution of customer affairs in the virtual domain and seamlessly transitions into the art of long-term digital engagement, teaching you how ...

Is your business ready for the next recession?Don't wait until it's too late to prepare for the inevitable economic downturn. Our comprehensive eBook takes you through the 20 essential steps to protect your business and thrive during challenging times. From understanding the economic landscape to developing a leaner business model, our expert advice and actionable tips will help you recession-proof your company and stay ahead of the curve. You'll learn how to analyze previous recessions and evaluate your company's vulnerability, as well as how to identify opportunities and implement cost-...

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.

Discover the power of blogging with "Blogging for Beginners" and gain financial freedom and escape the traditional corporate rat race. This book will provide listeners with the essential tools to create engaging content that has the potential to go viral, as well as invaluable tips on how to promote a blog across various social media channels.

Soon, there will be a global race to build autonomous operations. Businesses and organizations without autonomous operations simply will not be able to compete with those that do because autonomy is the ultimate competitive advantage. Crypto is the mechanism that will accrue value from being the infrastructure for the next digital financial revolution. Crypto Asset Investing in the Age of Autonomy lays out a case that we've begun a new technological revolution similar to the Internet Age of the 1990s.