Technology Strategy

Unlock the power of Artificial Intelligence to transform your business! In today’s competitive landscape, entrepreneurs who embrace AI have a significant advantage. AI for Entrepreneurs is your practical, easy-to-follow guide to understanding and applying artificial intelligence in real-world business scenarios. Whether you're just starting out or looking to scale, this book offers clear insights into how AI can help you automate operations, personalize customer experiences, make smarter decisions, and drive innovation. Written in a simple, no-jargon style, this guide breaks down complex ...

Would you like to learn proven tactics to make a blog profitable using the best practices in affiliate marketing and leveraging your content on social media? How blogging, affiliate marketing, and social media can work together to provide an income is the topic of this audiobook. Blogging a 6 Figure Business Strategy in 2020 offers clear and simple methods for creating, designing, and optimizing your blog for the greatest profit.

Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do.

“Bill Holstein’s gripping reporting on the extent of China’s incursion into American commerce, culture, education and politics is so alarming that if you put this book under your pillow it would keep you up all night. A must read for everyone to understand the just below-the-surface asymmetric war China is relentlessly waging against the largely-unsuspecting United States.” —Allan Dodds Frank, an Emmy and Loeb Award-winning business investigative journalist. “The supreme art of war is to subdue the enemy without fighting. —Sun Tzu, author, The Art of War The challenge is this:...

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

This National Cybersecurity Strategy audiobook details the comprehensive approach my administration is taking to better secure cyberspace and ensure the United States is in the strongest possible position to realize all the benefits and potential of our digital future.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

AI technology has drastically changed the landscape of stock trading, offering traders powerful tools to make informed decisions and maximize profits. Gone are the days of relying solely on gut instincts and outdated data. With AI, you can harness the power of algorithms and machine learning to analyze vast amounts of data in real-time, providing you with valuable insights and precise predictions.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

Michael is CEO of a $64 billion global corporation, driving a strategy founded on productivity and growth. Despite having 'best practices' in place, spearheaded by Finance, he's convinced that many of the company's investments in change are still not delivering the most value they can, or even the value they promised. Late one night, while reading a hard-to-believe Business Case for an IT transformation, he makes it his business to find out why. With the help of his inner-circle of trusted executives and managers, and the serendipitous appearance of a friend-of-a-friend, Michael discovers ...

In a world that moves at the speed of a click, connection is the golden key to unlocking a universe of engaged customers and unparalleled business growth. "The Art of Connection" guides you through this intricate network of digital relations with finesse, shedding light on the profound ways we can forge bonds in the era of screens and pixels. Embark on a journey into the heart of customer interaction in the digital landscape. The book begins with the evolution of customer affairs in the virtual domain and seamlessly transitions into the art of long-term digital engagement, teaching you how ...

Gripping and darkly comic, Breaking Twitter takes listeners inside the battle between one of the most intriguing, polarizing, influential men of our time – Elon Musk – and the company that owns our world’s best hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

Is your business ready for the next recession?Don't wait until it's too late to prepare for the inevitable economic downturn. Our comprehensive eBook takes you through the 20 essential steps to protect your business and thrive during challenging times. From understanding the economic landscape to developing a leaner business model, our expert advice and actionable tips will help you recession-proof your company and stay ahead of the curve. You'll learn how to analyze previous recessions and evaluate your company's vulnerability, as well as how to identify opportunities and implement cost-...

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

Journalism of the 21st century has underwent transcendent metamorphosis; there are soaring differences between today’s journalism and the journalism of the yesteryears. When journalism kicked off for the very first time on the earth, printed newspapers were the sole medium used to furnish information. Then, magazines, television, radio and Internet entered the scene. As of today, newspapers are reeling under colossal pressure from the World Wide Web. Currently, more people are endeavoring to plunge into the Internet mania. Sleek gadgets and social media sites like Facebook, Twitter, ...

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

In the fast-paced digital world, a strong social media presence is essential for business success. "Social Media Marketing Strategy for Business" is your comprehensive guide to navigating the dynamic landscape of social media marketing and harnessing its power to grow your business.

Digital Strategy: The Art of Digital Brand Design.