Technology Strategy

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Are you a leader feeling the pressure of the AI revolution but unsure where to begin? You're not alone. Many executives experience a mix of FOMO and uncertainty about artificial intelligence—knowing it's essential but overwhelmed by the complexity and jargon. Now available as an audiobook, this guide is your ultimate roadmap to breaking through those barriers and confidently leveraging AI to fuel your success—all delivered in a clear and engaging narration designed to make learning effortless and enjoyable. This guide breaks down the complexities of AI into bite-sized pieces.

In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named "Island" where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables.

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.

In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.

Have you been yearning to master the use of your Baofeng radio, but can't seem to get the hang of it? Are you an outdoor enthusiast baffled by relentless bouts of inaccessible, faulty communication while in the wilderness? Or perhaps you're a prepper who comprehends the importance of reliable communication in any emergency scenario, but can't seem to unravel the intricacies of your Baofeng device? You aren't alone! In fact, a notable number of Baofeng owners grapple with setting up and optimizing their radio for maximum performance with minimal fuss. But it doesn't have to be that way ...

Are you ready to unlock the mysteries of quantum computing and ride the wave of the next technological revolution? "Quantum Supremacy: Navigating the Opportunities of the Quantum Revolution" is your essential guide to understanding and leveraging the unprecedented advancements in quantum technology. This forward-thinking book dives deep into the practical implications of quantum computing, offering a comprehensive roadmap to help individuals, businesses, and policymakers thrive in this transformative era. Explore the dynamic world of quantum technologies through a structured and accessible ...

Personal Strategy for the Age of AI How to Stay Human and Relevant in a World Run by Algorithms In a world of automation, noise, and nonstop digital pressure… how do you stay grounded, focused, and in control of your life? Welcome to the age of AI—where algorithms influence what we see, what we do, and even who we believe we are. If you’ve ever felt overwhelmed by distractions, uncertain about your future, or disconnected from what truly matters… this book is your personal operating system for clarity in the chaos. 🧠 Inside You’ll Learn: How to define your core values and ...

Today, small and medium businesses are faced with daunting challenges: *Increasing global competition *An unprecedented array of media and technologies *New and evolving buyer expectations *Demand for real-time and relevant brand engagement To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business. *Create winning approaches to the market *Avoid common pitfalls, saving time and money *Eliminate waste on unproductive approaches and tactics *Accelerate revenue growth and success Marketing For ...

The pressure on leaders to incorporate AI into their business has never been higher. Despite their best efforts, 85 percent of AI projects fail. But that is rarely just because of technology. Between unrealistic expectations of what AI can do, isolated science projects turned into money pits, and employees looking for clarity on how AI influences their jobs, learning how to successfully introduce AI into your organization can be difficult. Getting it right on the second or third attempt is not an option. In order for your AI program to be successful, you need to be aware of all the facets ...

Clarke and Knake take us inside quantum-computing labs racing to develop cyber superweapons; bring us into the boardrooms of the many firms that have been hacked and the few that have not; and walk us through the corridors of the US intelligence community with officials working to defend America's elections from foreign malice. With a focus on solutions over scaremongering, they make a compelling case for "cyber resilience" - building systems that can resist most attacks, raising the costs on cyber criminals and the autocrats who often lurk behind them, and avoiding...overreaction.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

As the 2022 National Security Strategy and National Defense Strategy (NDS) makes clear, the United States is in the midst of a decisive decade where the terms of geopolitical competition between the world’s major powers will be set. The Department of Defense (DoD) will advance its priorities in three interlocking ways– through integrated deterrence, campaigning, and by building enduring advantages. Accelerated technology advancement and innovation are key elements to achieving DoD priorities through these strategic ways, and to ensure our national security over the long term.

Deliver valuable digital transformation. Know how to create a supportive environment—one that fosters collaboration, encourages open communication, and aligns with employee needs. Challenging the normal perception that digital is just about replacing humans, author Chris Airey brings to life the value of a growth mindset in digital transformation. You have all that knowledge and experience in your people—learn how you can bring them into the digital transformation journey and equip them for change rather than resistance. If only the recipe for competitive advantage generating digital ...

Are you overwhelmed by the tsunami of information about cryptocurrency and blockchain technology? Do you find yourself confused by the complexity of these digital marvels, feeling left out of the financial revolution? Are you apprehensive about the security and volatility of these digital currencies? Many people feel this way, but you don't have to stay in the dark. Introducing a comprehensive guide that demystifies the crypto world, offering easy-to-understand explanations and practical insights that will empower you to make informed decisions. Whether you're a young adult seeking ...

The future is coming, and fast. Will it bring us a world of war or peace, abundance or misery, autocracy or democracy? World renowned futurist and educator Langdon Morris offers this detailed and fascinating exploration of the next ten critical years for humanity, and answers these essential questions to help you prepare for the coming turbulence. With more than 100 color graphics that illustrate and explain the key concepts with exceptional clarity and detail, this book is essential reading for leaders, strategists, educators, parents, and citizens worldwide. From the Preface: This book is...

What does it take for a nation to rise in the age of AI? The AI Nation explores critical questions to show how countries can harness AI to leapfrog into a future of prosperity, innovation, and global leadership. This book reveals a powerful blueprint for any nation seeking to embrace its full potential. • Learn how AI is likely to develop during the next five years, with more impact and much more disruption. • Discover how to guide productivity, innovation, and workforce development. • Explore the National AI Roadmap to see the path to the future. Written in an accessible, forward-...