Technology Business

The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

In the late 1930s, legendary financier, philanthropist, and society figure Alfred Lee Loomis gathered the most visionary scientific minds of the 20th century at his state-of-the-art laboratory in Tuxedo Park, New York. He established a top-secret defense laboratory at MIT and personally bankrolled pioneering research into new, high-powered radar detection systems that helped defeat the German Air Force and U-boats. With Ernest Lawrence, he pushed Franklin Delano Roosevelt to fund research in nuclear fission, which led to the development of the atomic bomb.

"ChatGPT - For Real Estate Agents: Transform Your Business with AI Integration" is a groundbreaking resource designed to empower real estate agents in the era of artificial intelligence. Chapter One dives into the practical application of ChatGPT in various areas of real estate, including lead generation, contract preparation, and market analysis. It highlights how AI can enhance personalized communication and create a more efficient, customer-focused business model. Chapter Two showcases innovative strategies for integrating AI into existing real estate operations. It provides valuable ...

Ya seas un emprendedor aspirante, un propietario de negocio establecido que busca aumentar las ventas, o alguien que busca formas nuevas e innovadoras de generar ingresos adicionales, Máquina de Dinero ChatGPT es tu hoja de ruta definitiva hacia el éxito. Equípate con el conocimiento y las habilidades necesarias para navegar el emocionante mundo de la inteligencia artificial y transformar tus empresas en línea en fuentes de ingresos rentables y sostenibles.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Today, small and medium businesses are faced with daunting challenges: *Increasing global competition *An unprecedented array of media and technologies *New and evolving buyer expectations *Demand for real-time and relevant brand engagement To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business. *Create winning approaches to the market *Avoid common pitfalls, saving time and money *Eliminate waste on unproductive approaches and tactics *Accelerate revenue growth and success Marketing For ...

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

Based on news reports, you might think there's a major cybersecurity threat every four to five months. In reality, there's a cybersecurity attack happening every minute of every day. In Cyber Crisis, Eric Cole gives listeners a clear-eyed picture of the information war raging in cyberspace. Drawing on 30 years of experience, Cole offers practical, actionable advice that even those with little technical background can implement, including steps to take on a daily, weekly, and monthly basis to protect their businesses and themselves.

Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.

In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business listeners will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.

Chatbots such as the infamous ChatGPT, robotic warehouses, computerized call centres and patient diagnosis. These are just a few of the areas where Artificial Intelligence (AI) and Machine Learning are being used to boost revenues, cut costs, save lives and improve customer experiences. As a result, organizations that understand these tools and know how to use them are benefiting at the expense of their rivals. This book cuts through the hype and technical jargon that one often finds when talking about AI and Machine Learning. It delivers a short, concise and non-technical guide for ...

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity. In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help listeners choose and evolve the right team patterns for their organization.

Based on more than 40 interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.