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I have spoken with many of my fans and readers over the years that are getting by month to month on a mortgage and are always calling me to ask how to make a basic website. I went through enough accounting of home owners over the years with afraid of a big firm with a contract to get their website towed by fee's when all they needed was a simple product or services page and a PayPal link to make the small difference of money per month to be stress free from worries about the bank.

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way. How can we solve this problem? One of the methods that can be used to this end is to try to change the behaviour, affection, or opinion of others in a way that promotes their own interests. That is, use persuasion.