Sustainable Marketing

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

Introducing the ultimate guide for aspiring homesteaders ready to take on the challenge of building a self-sufficient lifestyle. Whether you're a newbie or a seasoned homesteader, this eBook is packed with powerful insights to help you thrive in the homesteading world.Discover the secrets to assessing your finances and resources, setting realistic goals, and designing a sustainable homestead plan that works for you. Learn how to balance your budget, maximize homestead income, and manage your finances with ease. Explore the world of alternative currencies, develop a marketing strategy for ...

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

Invest Wisely and Make a Positive Impact with Sustainable and ESG Investing! Unlock the potential of your investments while contributing to a better world with The Green Investor: A Guide to Sustainable and ESG Investing. This comprehensive guide empowers both novice and seasoned investors to incorporate Environmental, Social, and Governance (ESG) criteria into their investment strategies, ensuring that your financial growth supports a sustainable and equitable future.What You’ll Learn in This Book: Foundations of ESG Investing: Gain a solid understanding of ESG investing principles and ...

Are you looking to start a profitable and sustainable farming business? Have you considered raising rabbits?Look no further - this comprehensive eBook is your ultimate guide to becoming a successful and ethical rabbit farmer! From understanding the benefits of raising rabbits for meat and profit to choosing the best breeds for your farm, building the ideal environment, and providing optimal nutrition, our book covers it all. We'll dive into the nitty-gritty of breeding and genetics for improved production, health and welfare of your herd, and even walk you through the humane slaughtering ...

Unlocking the Secrets of Modern Sales Mastery for Automotive Dealers and Professionals In a fast-changing world where technology and consumer expectations constantly evolve, sales professionals must rise to the challenge of delivering results, building trust, and exceeding expectations. The First Pencil Approach is a groundbreaking guide that equips automotive dealers, sales managers, and professionals with the tools they need to thrive in this competitive environment. This book introduces a unique and holistic methodology that goes beyond traditional sales practices. It bridges the gap ...

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Introducing "Growing Green", the ultimate guide to starting and thriving in your very own greenhouse business! This comprehensive eBook is your one-stop-shop for turning your passion for fresh, organic produce into a lucrative and sustainable venture. Are you ready to capitalize on the skyrocketing demand for locally-sourced, natural foods? Dive into this treasure trove of expert advice and practical strategies that spans everything from niche selection to optimizing your greenhouse business with technology. Begin by exploring various greenhouse niches and learning the ins and outs of ...

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Dive into the world of New Mexico pecans with "The Pecan Promise," an essential guide that offers a deep exploration of pecan farming that is as enriching as it is educational. From the orchard-scented breezes of New Mexico's lush valleys to the crunch of a fresh pecan, this eBook encapsulates the heart and soul of one of the state's treasured agricultural gems. Immerse yourself in the history and influence of pecan farming within New Mexico, learning how this industry has shaped the landscape and culture of the region. Understand the climatic nuances that make New Mexican pecans a ...

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Introducing "Event Planner Entrepreneur" – your one-stop solution to launch a successful cultural festival planning business! Have you ever dreamt of orchestrating some of the most mesmerizing cultural festivals, bringing different communities together, and showcasing the rich traditions of various cultures? Look no further! This comprehensive guide will walk you through the essentials of planning unforgettable and inclusive cultural events. Dive into the colorful world of cultural festivals and celebrations as you master the art of market research, identify your target audience, and find...

Your Ultimate Guide to Writing, Editing, and Self-Publishing Success Have you dreamed of becoming a self-published author, but felt overwhelmed by the process? Whether you're just starting out or looking to refine your skills, this comprehensive guide is your roadmap to turning your writing aspirations into reality. Packed with expert insights, step-by-step instructions, and actionable strategies, this book is designed to help you transform your ideas into a professionally polished eBook—and get it in front of the readers who will love it. Learn the Essentials of Crafting an Engaging ...

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

Are you ready to unveil the secrets of a thriving and profitable niche in the heart of Pennsylvania? "Fungi Fortunes in the Keystone State" is a comprehensive guide that will transform your curiosity about exotic mushrooms into a flourishing business. Embark on a journey with this pivotal eBook that invites you into the enchanting world of gourmet mushrooms—a realm where rarity meets demand and where the earthy whispers of the forest floor can translate into the cha-ching of registers. Without delving into a specific page count, rest assured that every chapter is meticulously crafted to ...

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.