Sustainable Career

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

Business has a bad name for many people. It is easy to point to unethical and damaging behavior by companies. And it may seem straightforward to blame either individuals or, more generally, ruthless markets and amoral commercial society. In Honorable Business, James R. Otteson argues that business activity can be valuable in itself. Done correctly, honorable business can enable flourishing for individuals and prosperity for society.

In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favorite to a blockbuster brand that sold for $2.1 billion.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Organizations of all types are making unprecedented investments in unconscious bias training, diversity recruitment, and anti-racism education. Words like belonging and equity are on the list of aspirational outcomes for these efforts, but the pathways to those goals are unclear because their implementation has been reactionary, supplemental, and in too many instances cosmetic rather than systemic.

Why do so many farm businesses struggle to survive, let alone thrive? It’s because they don’t make clear strategic choices that reward them with a competitive advantage. Instead, most entrepreneurs start with a boilerplate business because they think they're supposed to. Boilerplate business plans offer little help in guiding strategic choices that determine if your business thrives or dies.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

What are you searching for in life? Is there a void that you are desperately attempting to fill? Are you wondering what might be next? The job, relationship, salary, title, status, and so much more have been the focal point of so many explorations. These things are sought after in hopes of bringing ultimate and sustaining joy. However, they never do.

For business owners and listeners interested in creating a business that serves its owners, "Sustainable: A Fable About Creating a Personally and Economically Sustainable Business" offers much more than just a good listen. It’s a guidebook filled with wisdom and practical solutions for building a business that can thrive well into the future. And it's not another how-to book; there's a great story that you can use to learn from the Aardvark family.

Do you hear alarm bells ringing? Now is the time for corporate America to realize that an epidemic is exploding, and it isn't going away without a cure. Corporate America calls it a "lack of employee engagement". It's a downright real-life zombie apocalypse. Employees are unhappy at work, and their unhappiness is breeding disagreement. The practice that'll solve the problems of poor culture, workplace loneliness, and lack of employee engagement is frientorship® - a combination of friendship, mentorship, and leadership.

Imagine a world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the Earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.

The real estate industry is a unique industry. You can earn a real estate license, but it will not teach you how to sell real estate. No one knows how to sell real estate as the result of attending real estate school. Agents need to know how to operate their own business, and they need to develop a business plan based on the market they want to serve. It's also your responsibility to educate yourself on the latest trends in your local community and the technology you can use to reach that community. This audiobook will help.

Profit or Wealth? gives business owners the easiest ways to avoid business failure. By following the 10 rules of profit and 10 rules of wealth explained within Profit or Wealth?, business owners can live the life of their dreams. Many business owners just worry about profits and ignore business wealth-building, but a business needs both. Without building wealth, the business can still go bankrupt.

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. The Lean Strategy harnesses that power and delivers a new way of creating value from lean.

"Smarter Minds: Recruit and Leverage Others for Sustainable Success" provides an insightful exploration of self-awareness and the crucial role our social networks play in achieving success. Barnett emphasizes the need to acknowledge our limitations and recognize the presence of individuals with superior intellect or abilities.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Worried about your job prospects in a world facing unprecedented climate challenges? Climate-Proof Careers: 10 Jobs That Will Thrive in a Warmer World offers a practical and optimistic roadmap for navigating the evolving job market. Discover future-proof career paths that not only offer stability but also contribute to a more sustainable future. This book cuts through the doom and gloom and reveals concrete opportunities in sectors poised for growth, including: Renewable Energy Sustainable Agriculture Green Building & Construction Environmental Consulting And more! Inside, you’ll learn: ...