Sustainable Business

Average to Abundant reveals the missing link between desiring wealth and actually achieving it! Have you ever wondered why some people seem to succeed while others struggle? Is the difference found in their genetic make-up, part of the world they live, family background, race, education, intelligence, or sheer luck? Unfortunately, none of these reasons apply. Years of blood, sweat and tears, passion and purpose poured into your endeavors. Instead of seeing those efforts bring benefit to your world, more often than not what results is scarcity, heartache and unhappiness.

You intend to self-publish or have published a book or two. You’re not selling very well and wonder why not. You feel you should be doing something, but the thought of “marketing” gives you nightmares. You don’t want to become one of these people shouting “buy my book” on Twitter. But you would still love to start selling some books and pay some or even all of your bills with your writing income.

Information is power. It drives commerce, protects nations, and forms the backbone of systems that range from health care to high finance. Yet despite the avalanche of data available in today's information age, neither institutions nor individuals get the information they truly need to make well-informed decisions. Faulty information and sub-optimal decision-making create an imbalance of power that is exaggerated as governments and corporations amass enormous databases on each of us.

During my research and writing, I was fortunate to discover managers in a variety of businesses who actually understand and practice the awesome power of dignifying and respecting the people who depend on the businesses for their livelihoods, and on whom the businesses depend on for their existence - the perfect win-win.