Sustainable Business

¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa!Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing.

Does your workplace reflect your values? What you say and do within and beyond your walls affects your ability to attract employees, customers, and investors. If your company strives to be “green” and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization’s sustainability efforts and interests is critical. In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in: ...

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission: to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.

Corporate Sustainability & Responsibility (CSR) - incorporating corporate (social) responsibility, sustainable development, business ethics, corporate citizenship, business & society and corporate governance - has become a widely taught subject in business schools and practiced in companies around the world. For the first time, there is a comprehensive e-textbook that introduces students and practitioners to CSR theory and practice, looking at the past, present and future. The text begins with definitions and drivers of CSR, including the all-important "business case", then traces the ...

Scaling with Purpose provides an indispensable guide for taking advantage of opportunities in the ever-evolving IT landscape. As businesses become increasingly reliant on technology, managed service providers (MSP) hold the key to unlocking their potential through expert guidance and support. This book offers a comprehensive blueprint for purposeful growth, presenting insights, best practices, and strategies that ensure the long-term success and prosperity of your MSP.

Acclaimed business leaders Mitch Little and Hendre Coetzee share their decades of expertise in this innovative guidebook focused on helping you succeed in the sales force. The sales world will continue to undergo dramatic changes. New strategies and methods are essential, but they require the right mindset. Shiftability lays the necessary mental groundwork sales professionals need in order to implement these changes in methodology and thrive in a new environment.

This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.

Grassroots Rising is a passionate call to action for the global body politic, providing practical solutions for how to survive - and thrive - in catastrophic times. Author Ronnie Cummins aims to educate and inspire citizens worldwide to organize and become active participants in preventing ecological collapse. This audiobook offers a blueprint for building and supercharging a grassroots regeneration movement based on consumer activism, farmer innovation, political change, and regenerative finance.

Simply "making the numbers" is no longer enough to remain competitive. In today's high-pressure environment, organizations need to overachieve. That level of success requires a clear and objective view of the business - because even the most courageous leader can't steer a ship in the dark. Is the enterprise Agile? Resilient? Vulnerable? Or Lagging? The Scorecard Solution provides the answer. The audiobook introduces a data-centric tool - the Organizational Prowess Scorecard™.

Many of the central concerns of the twenty-first century—racial inequity, white supremacy movements, greater inclusiveness of diverse peoples—are rooted in facing and overcoming prejudices, both common and hidden. Another great challenge—the role of wealth and innovation in solving the climate crisis—is also riddled with disabling prejudices about how corporations work, and about the rights and needs of consumers and world citizens. In his twenty-first book, Bruce Piasecki argues that a set of five recurring prejudices, from 1900 to 2020, have held up real progress on climate action.

This book is a primer on workplace culture. It includes some quick how to's, do's, don'ts, and what-for's of how to build a company culture that you can be proud of, and a culture where team members strive to excel by whatever standard you set.

Post Demo Day, Now What?

This leadership book offers a comprehensive guide for aspiring and seasoned leaders alike, providing valuable insights and practical strategies to excel in today's dynamic business environment. From mastering the art of leadership and motivation to navigating complex decision-making processes, this guide covers essential topics such as mentoring, ethics, negotiation, and risk management. Each chapter is meticulously crafted to provide actionable advice and real-world examples, empowering readers to enhance their leadership skills and drive organizational success. Whether you're leading a ...

Ökologisch sinnvoll zu handeln und gleichzeitig ökonomisch erfolgreich zu wirtschaften, muss kein Widerspruch sein. Längst gibt es Unternehmen, die Nachhaltigkeit und Wirtschaftlichkeit in ihren Geschäftsmodellen miteinander in Einklang bringen. Denn zaudern und auf politische Vorgaben warten gilt nicht: Wer heute schon die Weichen für ein nachhaltiges Wirtschaften von morgen stellen will, muss selbst aktiv werden.

Elite sports have honed time-tested strategies for sustaining peak performance, consistency, and getting results without exhaustion. This practical and illuminating guide offers a fresh perspective on leadership, unleashing an empowering, harmonious approach that’s inspired by elite sports’ proven disciplines.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

"Sustainable Sales & Leadership: The Nordic Way" delves deep into the hottest topic in today's business world: sustainability. But this book stands out from ordinary business and leadership books. It's a manifesto for the future, a guide that illuminates the Six Nordic Virtues driving sustainable success in sales and leadership.

As I placed my bare feet on the cool, moist soil, I grabbed my garden shovel, stepped over the small fence, and soaked in the mild breeze and beautiful rays of the spring sun that rained over me. The five peppers my daughter had planted from seed had outgrown their container and needed a new home. My front yard garden was the perfect place. As I dug into the soil, placing the first plant into the ground, I felt calm. I felt peace, I felt still, I felt that this was something many people needed.

Supply chain optimization is a topic of increasing interest today, whether the main intention is to maximize the efficiency of one's global supply chain system or to pro-actively make it greener. There are many changes that can be made to improve the performance of a supply chain, ranging from where materials are purchased, the types of materials purchased, how those materials get to you, how your products are distributed, and many more.