Sustainable Business

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

There is more interest in self-sufficiency during this 21st century than ever before! That blatantly tells you that people are feeling the effects of the environment around them. We're not talking about "good" effects either. We're talking about chemicals in the food we eat, pollution of land, water and the air we breathe. This also includes finite natural resources becoming scarce, thus driving the cost up as demand for it continues, etc.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

So, are you interested in setting up your very own business on eBay? Maybe you already have started but need a few pointers to help it become a success. Fear not. This book has got you covered. Here, you will be learning all sorts of cool things that you need to know in order to ensure the prosperity and success of your business. In short, this book is the perfect guide to help you get your eBay business rolling.

Supply chain optimization is a topic of increasing interest today, whether the main intention is to maximize the efficiency of one's global supply chain system or to pro-actively make it greener. There are many changes that can be made to improve the performance of a supply chain, ranging from where materials are purchased, the types of materials purchased, how those materials get to you, how your products are distributed, and many more.

In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission: to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.

Führung im Chaos? Ihre Mitarbeiter haben keine Lust auf Sie – Zeit, das zu ändern! Erfahren Sie, wie Sie von Anfang an souverän führen und zu einer Führungskraft werden, die niemand verlassen will. Wussten Sie, dass fast 70 % der Mitarbeiter nur „Dienst nach Vorschrift“ machen und sich von ihren Chefs im Stich gelassen fühlen? Kein Wunder, dass viele Führungskräfte irgendwann am Limit sind – gestresst, genervt und ausgebrannt.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Do you hear alarm bells ringing? Now is the time for corporate America to realize that an epidemic is exploding, and it isn't going away without a cure. Corporate America calls it a "lack of employee engagement". It's a downright real-life zombie apocalypse. Employees are unhappy at work, and their unhappiness is breeding disagreement. The practice that'll solve the problems of poor culture, workplace loneliness, and lack of employee engagement is frientorship® - a combination of friendship, mentorship, and leadership.

Imagine a world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the Earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Many of the central concerns of the twenty-first century—racial inequity, white supremacy movements, greater inclusiveness of diverse peoples—are rooted in facing and overcoming prejudices, both common and hidden. Another great challenge—the role of wealth and innovation in solving the climate crisis—is also riddled with disabling prejudices about how corporations work, and about the rights and needs of consumers and world citizens. In his twenty-first book, Bruce Piasecki argues that a set of five recurring prejudices, from 1900 to 2020, have held up real progress on climate action.

"Smarter Minds: Recruit and Leverage Others for Sustainable Success" provides an insightful exploration of self-awareness and the crucial role our social networks play in achieving success. Barnett emphasizes the need to acknowledge our limitations and recognize the presence of individuals with superior intellect or abilities.

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. The Lean Strategy harnesses that power and delivers a new way of creating value from lean.

Grassroots Rising is a passionate call to action for the global body politic, providing practical solutions for how to survive - and thrive - in catastrophic times. Author Ronnie Cummins aims to educate and inspire citizens worldwide to organize and become active participants in preventing ecological collapse. This audiobook offers a blueprint for building and supercharging a grassroots regeneration movement based on consumer activism, farmer innovation, political change, and regenerative finance.

What are you searching for in life? Is there a void that you are desperately attempting to fill? Are you wondering what might be next? The job, relationship, salary, title, status, and so much more have been the focal point of so many explorations. These things are sought after in hopes of bringing ultimate and sustaining joy. However, they never do.

The figures speak for themselves, we can’t continue in the spiral of self-destruction which our organisations are operating in today. There is a better way. The aim of this handbook is to pull together advice and suggestions to help all businesses make immediate changes, while acknowledging that some things are currently simply impossible and may first need a new lens applied for some. Applying some of the concepts and techniques from the book Sustainable Happy Profit on how to move from theory to practice. www.SustainableHappyProfit.com Companies are composed of individuals and we can do...

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on.

This book provides valuable guidance and advice for those who are moving into coaching, healing, mystic, or creative businesses. Embody Your Calling contains the practical and energetic lessons of creating a sustainable soul-aligned business, embodying who you are and who you want to be, and sharing this message in a potent way with your clients. The book takes you through 12 lessons with wisdom, guidance, exercises, journaling prompts, and energy work for you to make the mindset, energetic, and nervous system shifts to take action in a more safe and sustainable way.