Strategy Development

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

The lives of Hannibal and his Roman enemies are the stuff of legend. But these classic stories contain truths with relevance today: The seeds of our successes lie in our failures, and within our successes are the kernels of our failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at school, at home, and with others. A big new idea book that springs from ancient history, Hannibal and Me explores these exciting ideas by analyzing the experiences of Hannibal and others who made their mark on history.

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

Do you want to start an online business with massive growth potential and little upfront cost in 2024? Look no further! Print-on-demand business model is a top choice! Imagine starting a global e-commerce business with minimal investment yet unlimited potential. No huge upfront costs, no inventory dramas, and no overstock nightmares! Gone are the days of needing to create an intricate supply chain, handle the production of your merchandise, or even worry about shipping your products out.

A Stage 4 business has between 35-57 employees. With an early-stage management team that needs to be professionalized, that’s the name of this Stage – Professional. Whether an organization trains existing managers to the next level or hires outside professionals, this is a building block that cannot be missed for successful growth into further Stages. One of the most important things the professional management team does in Stage 4 is to work on the processes and systems of the organization. Leveraging their functional expertise, managers build the infrastructure that supports future ...

A Stage 3 business has between 20-34 Employees. As the Delegation Stage, A Stage 3 company is in the process of shifting from being owner-centric to enterprise-centric. As such, this Stage is often one of the most difficult for the CEO. People are a top priority, with an early form of a management team being developed to prepare for further growth. The organization must be equal parts cautious and confident, with a leader who coaches the employees and promotes staff buy-in while still exemplifying a standard of excellence. This book concisely presents the research-based rules for growth ...

Since the 19th century, people have claimed that the prosperity enjoyed by the First World was the result of its devotion to unconstrained economic freedoms. In his 2003 book Kicking Away the Ladder, South Korean economist Ha-Joon Chang claims this was not the case and that, in fact, First World economic success was due to exactly the kinds of state intervention that traditional economic thinking consistently opposes today.

How would you like to create a life you love? As the Visionary and CEO of Burn Boot Camp, one of the fastest growing health franchises in the world, co-founders Devan and Morgan Kline have spent years devising the ultimate plan to answer that question. Now, they share their all their best advice in Burn, your five point plan to stop self-sabotage and break bad habits like eating junk food, drinking too much, and not exercising enough. And once and for all, you can end your depression and experience greater happiness. Burn is a book for people who struggle with their self-improvement efforts.

Every company needs a 3HAG - a three-year highly achievable goal! The 3HAG way is a prescriptive framework that takes the guessing out of your strategy and ensures you and your whole team are confident in where you are going. You’ll find step-by-step instructions to gut out your first 3HAG while building the confidence required to execute with speed toward your goals.

Running a business can be discouraging, overwhelming, and lonely. Everything looks good from the outside, but on the inside, you’re struggling to take your business to the next level while still living your best life. What you need is a holistic strategy for running a stable company that makes money and allows you to sleep well at night. This might seem like a fairy tale, but it’s not. After years of research and honing their strategies, Kathryn and Michael K. Redman have developed a framework that offers you the dream with the means of implementation.

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

The purpose of this book is to provide a concise yet comprehensive background of some effective methods for analyzing markets and creating fully automated AI-optimized trading systems.

Are you struggling for ideas for your first blog? You’d like to get started but don’t have the first clue on how to write a blog post? Or maybe you’re just looking for proven methods that actually works when it comes to monetizing your blog? If this sounds like you, then don’t worry you’re not alone. In this day and age, making money through blogging has never been made so easy, yet only five percent of bloggers actually make a full-time income through their blogs.

In "Wardley Mapping: The Knowledge," we present a groundbreaking approach to business strategy, offering a visual and dynamic method for understanding and navigating competitive landscapes. This book, an essential component of the Wardley Mapping body of knowledge, is a derivative work building upon Wardley's seminal concepts of topographical intelligence in business. Wardley Mapping moves beyond traditional, static strategic tools like SWOT analysis by introducing a living, context-specific mapping technique that incorporates user needs, value chains, and crucially, the often-overlooked ...

"Greed is good". Remember the phrase immortalised by Michael Douglas who played Gordon Gekko in the 1987 movie Wall Street? Well, the world has more than lived up to these words by pursuing the principle that excessive greed is even better. In an analysis of the principles driving modern business, Wayne Visser and Clem Sunter demonstrate that the predatory behaviour of the lion is symbolic of the way most companies are run today. But the world cannot go on like this. They argue strongly for an alternative and more positive vision involving sustainable business in both a social and an ...

In this book, you will find proven and tested ways to approach women, start conversations, and attract them at nightclubs, bars, and events. No longer will you have to struggle to make conversations or feel awkward, even if you're going out alone or if you haven’t been out in a while. And you do not have to look like a male model to have a chance. In fact, guys who attract the most women are the ones having fun and enjoying themselves without caring about what others think.

Army leadership is a sophisticated endeavour that has kept pace with societal change and the challenges of the modern world. In the military, exceptional leadership is crucial every day. Drawing on the latest research in military history, sociology, psychology and behavioural science and with compelling illustration from British Army operations across the centuries, Lt Col Langley Sharp MBE goes beyond the latest leadership fads to distil into one peerlessly authoritative work the essence of leading and leadership from one of the world's most revered institutions.

If you understand what women want from men, then you will easily attract more of the high-quality women you desire. To find the woman of your dreams, you need to define what you want and then become an attractive man.

Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into the world of niche markets and emerge as a master of targeted business strategies? "Niche Mastery" is the eBook you've been waiting for — an unparalleled guide that distills the essence of conquering and thriving in niche segments. Crafted with a blend of comprehensive analysis, insightful case studies, and practical advice, this game-changing resource will steer your journey from the very conception of an idea to the commanding heights of ...