Strategy Development

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

The lives of Hannibal and his Roman enemies are the stuff of legend. But these classic stories contain truths with relevance today: The seeds of our successes lie in our failures, and within our successes are the kernels of our failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at school, at home, and with others. A big new idea book that springs from ancient history, Hannibal and Me explores these exciting ideas by analyzing the experiences of Hannibal and others who made their mark on history.

The purpose of this book is to provide a concise yet comprehensive background of some effective methods for analyzing markets and creating fully automated AI-optimized trading systems.

Everybody forgets things sometimes - from your keys to your lunch date to the name of an acquaintance. According to Dr. Gary Small, the director of the UCLA Center on Aging, much of this forgetfulness can be eliminated easily through his innovative memory exercises and brain fitness program - now available for the first time in a book. Using Small's recent scientific discoveries, The Memory Bible can immediately improve your mental performance.

#1 NEW RELEASE ON AMAZON in Green Business, Comparative Economics and Sustainable Development. How to Build Sustainability into Your Business Strategy is not just another book about why sustainability matters it’s a step-by-step guide for business leaders to make sustainability a core business strategy. Written by sustainability expert Lee Stewart, this practical guide distills over two decades of real-world experience into actionable strategies that businesses of all sizes from solo entrepreneurs to global corporations can use to build resilience and unlock new opportunities. Stewart’s...

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

A Stage 4 business has between 35-57 employees. With an early-stage management team that needs to be professionalized, that’s the name of this Stage – Professional. Whether an organization trains existing managers to the next level or hires outside professionals, this is a building block that cannot be missed for successful growth into further Stages. One of the most important things the professional management team does in Stage 4 is to work on the processes and systems of the organization. Leveraging their functional expertise, managers build the infrastructure that supports future ...

A Stage 3 business has between 20-34 Employees. As the Delegation Stage, A Stage 3 company is in the process of shifting from being owner-centric to enterprise-centric. As such, this Stage is often one of the most difficult for the CEO. People are a top priority, with an early form of a management team being developed to prepare for further growth. The organization must be equal parts cautious and confident, with a leader who coaches the employees and promotes staff buy-in while still exemplifying a standard of excellence. This book concisely presents the research-based rules for growth ...

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México. Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

Unlock the secrets of chess mastery with "The Middlegame Explained"—an essential guide that takes your chess skills to new heights by demystifying the heart of the game. Whether you're a club player seeking to sharpen your strategic edge or an intermediate enthusiast ready to delve deeper into the intricacies of chess, this comprehensive resource illuminates the most pivotal phase of the game the middlegame. Begin your journey with an exploration of the middlegame's unique role, distinguishing it from the opening and endgame. Discover how historical evolutions in middlegame theory can ...

Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into the world of niche markets and emerge as a master of targeted business strategies? "Niche Mastery" is the eBook you've been waiting for — an unparalleled guide that distills the essence of conquering and thriving in niche segments. Crafted with a blend of comprehensive analysis, insightful case studies, and practical advice, this game-changing resource will steer your journey from the very conception of an idea to the commanding heights of ...

Embark on a transformative journey through the pages of my memoir, where I unveil the remarkable tale of a rags-to-riches ascent in the business world. From humble beginnings, I forged my path, starting with nothing but a dream and a relentless drive to succeed. Discover the intricacies of my passionate spirit as I navigated the challenges of the textile rental business. Through sheer determination, I turned adversity into opportunity, learning invaluable lessons in resilience, risk-taking, and the power of a visionary mindset. This book is not just about business success; it's about ...

"Greed is good". Remember the phrase immortalised by Michael Douglas who played Gordon Gekko in the 1987 movie Wall Street? Well, the world has more than lived up to these words by pursuing the principle that excessive greed is even better. In an analysis of the principles driving modern business, Wayne Visser and Clem Sunter demonstrate that the predatory behaviour of the lion is symbolic of the way most companies are run today. But the world cannot go on like this. They argue strongly for an alternative and more positive vision involving sustainable business in both a social and an ...

Learn about the new paradigm in corporate innovation through a clear model backed by real world case studies. Continuous Innovation offers a novel idea in corporate strategy: innovation as a core competence; a continuous process with predictable timelines and outcomes. It offers the Why, the What, and the How of this new paradigm in corporate innovation. It is a guidebook that helps leaders in corporate organizations increase their competitive strength in rapidly changing markets. In the first part, Continuous Innovation provides context by explaining the intricate effects of the rapidly ...

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu?

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

62% of leaders* are optimistic about adopting AI in their organization. What about you? Are you prepared for an era of change? This book aims to provide you with leadership strategies and tactics to effectively lead your team through technological transformation. With the advent of Industry 5.0, we live in an era where the interaction between humans, robots, and artificial intelligence is becoming increasingly close. If in the past this synergy was mainly focused on the manufacturing sector, today it extends to more intellectual spheres, thanks to the advanced autonomous learning, ...

Since the 19th century, people have claimed that the prosperity enjoyed by the First World was the result of its devotion to unconstrained economic freedoms. In his 2003 book Kicking Away the Ladder, South Korean economist Ha-Joon Chang claims this was not the case and that, in fact, First World economic success was due to exactly the kinds of state intervention that traditional economic thinking consistently opposes today.