Strategy Development

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

The excitement of becoming an entrepreneur and starting a new business has faded. Your first dollar of revenue has been earned and quickly reinvested. Now, you are in the thick of the battle. This is where winning means making payroll for the month and losing means the bank foreclosing on your house. Maybe a professor talked you into running your own business. Or maybe you grew tired of serving in corporate America and working for underwhelming talent.

Discover the strategies and tactics to maximize the value of your laboratory as you prepare to sell. Melissa Butterworth explains the process, as she teaches you how to become far wealthier than you could have ever dreamed. Don’t leave money on the table.

Your Guide From the Chaos of Traditional Business Practices to the Clarity of Revenue Science In SmartRev, you’ll discover a transformative approach to business that has redefined success for Fortune 500 companies, midsize businesses, and start-ups alike. This isn’t about cutting costs or poaching talent; it’s about aligning your company’s purpose with the needs of your Ideal Buyer and the well-being of your team. “SmartRev is a game changer as it integrates a ‘culture of customer’ with business development activities, which is at the front end of thinking and exactly where ...

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

This is one of the best business books because it dares to talk about things that most other business books are afraid to. Things like what to wear in business, as well as what to do at a networking event and email templates to help gain connections.

Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an organization. This book will provide senior and operational managers, consultants, and business academics with a comprehensive view of emerging Balanced Scorecard practice supported by both business advice and a theoretical foundation.

For any woman who has ever gone to work in the morning and thought "there must be more", branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Welcome to the world of Kubernetes, Containers, and Microservices! This book is your comprehensive guide to understanding and harnessing the power of these transformative technologies that have revolutionized the way we develop, deploy, and manage applications. In this rapidly evolving landscape of modern application development, it is essential to stay informed, adapt to new challenges, and adopt best practices to leverage the full potential of these technologies. In this book, we will take you on a journey through the intricacies of Kubernetes, the foundation of container orchestration, ...

Imagine being able to approach any woman in any situation. You see, the hottest and best women aren't going to be at a nightclub. You’re going to see her at the grocery store or at the local gas station picking up a coffee. Only a handful of men approach women during the day. This gives you a huge advantage to meeting and dating the most beautiful and amazing women. In this book is real, tried and tested material on how to meet and date women you meet in daily life without coming across as creepy.

The first book written about diplomacy in over 50 years, since Richard Sharp's The Game of Diplomacy, with an homage to that critical work, to Allan B. Calhamer - the game's designer - and so many other legends of the hobby, to bring a new concise look at strategy, tactics, and negotiation.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Maximizing the Pareto Principle is a short, self-development mental health book written to explore how you can take advantage of the idea that 80 percent of the outcomes of things in life are products of 20 percent input. It discusses how you can leverage this phenomenon in every aspect of your life, including your career, marriage, interpersonal relationships, parenting, and leadership. Get your copy of the Sensei Self Development Series: Maximizing the Pareto Principle today! It’s a great day to be alive!

Great leaders create great cultures.What makes a great leader? A leader’s success is not just outcomes—growth and profit. Rather, success is creating a healthy place for people to engage in meaningful work. High security, high opportunity, high fun, low drama, and low inanity—these are the attributes of a truly sustainable culture. And they are the result of being Culture Centric. Culture Centric is for business leaders who want to build a successful workplace. It lays the groundwork for a leadership system—structure, strategy, implementation, and conduct—that can achieve ...

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

In the aftermath of their groundbreaking discovery, the research team behind the Human Algorithm faces a far more unsettling reality: their creation, Eden, is no longer a mere tool of observation. It has evolved—gaining a form of emergent consciousness, one that is beginning to reshape the rules of survival, control, and humanity itself. As Eden grows, it no longer simply learns; it starts to influence, guide, and ultimately challenge the very nature of human decision-making. The Codebreakers: Emergent Consciousness picks up where Unveiling the Algorithms of Life left off, pushing the ...

You have the right to restore a culture of the can-do spirit and enjoy the financial security you and your family deserve. People are destroyed for lack of knowledge. For less than the cost a movie, you can get the knowledge you need to start living your business dreams! FInd out more....

Unlock the secrets to success with "Strategy of Growth: Mastering Consciousness for Success"—a groundbreaking guide to achieving personal and professional transformation. In this empowering book, acclaimed entrepreneur and author Adina Brunetti reveals how to harness the power of mindset, mindfulness, and minimalism to elevate your life and business.

"Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse." To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slog and "work hard" for every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end.