Strategy Development

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

Narcissists are all around us; they are our brothers, sisters, parents, relatives, friends, bosses, colleagues, and other people around us, but what's just annoying is the fact that they are too narrow-minded to think of anything else besides themselves. Do you have a narcissist in your life? Are you tired of his or her skewed way of thinking that makes you want to go as far away from them as possible? Are you looking for information on how to deal with them? Well, this book will teach you how to do just that.

Diversity, Equity, and Inclusion (DEI) are at the forefront of every organization worldwide. Executives and Chief Diversity Officers are working tirelessly to move the DEI needle. But what theoretically seems fairly simple is not. Many professionals are asking, "What can I do?" Diversity Starts with You presents thought-provoking questions, and provides proven strategies of success for DEI. This book is compiled with 15 years of experience, giving you a roadmap to become the change within your organization.

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results. But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.

LinkedIn is Packed with Ideal Franchise Owner Candidates. But 99% of Franchise Consultants Can't Reach Them. Over 1 billion professionals use LinkedIn - including hundreds of thousands of qualified franchise candidates with the financial resources and entrepreneurial mindset you're looking for. The problem? Most franchise consultants are using outdated, ineffective strategies that get their messages ignored. This book reveals the proven system that helped one franchise consultant generate $765,000 USD in commissions from LinkedIn leads in just 16 months. Another closed a $96,000 USD multi-...

Success in business is difficult. It takes an amazing amount of work to set up a new business and keep it alive in the long run. According to the US Small Business Administration, only half of all new businesses with employees survive five years. Long before thinking about startup financing or even what products to stock, you need to decide what your business name will be. Choosing your business’s name is not an easy task. Adopting the improper business name means doing all the hard work of starting a new business with a handicap. Before considering goods, prices, or promotions, you must ...

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

You can make money from home, and it's not even that difficult! With the help of this audiobook, you'll finally be able to take control of your life much sooner than you ever thought possible! Whether you simply want more free time to spend with your family or you want to become a digital nomad, traveling from country to country doing whatever you want, this audiobook will give you the knowledge needed to do just that.

When Ashton Kutcher first heard about 50 Cent's nine-figure Vitaminwater windfall in 2007, the actor realized he'd been missing out. He soon followed the rapper's formula - seeking equity instead of cash for endorsement deals - but with a twist: as the first person to top one million Twitter followers, Kutcher leveraged his social reach to accumulate stakes in a vast range of user-hungry tech startups. A decade later, Kutcher is perhaps the brightest in a firmament of star investors from Beyoncé and Jay-Z to Jennifer Lopez and Alex Rodriguez.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

You are not alone. Finally, here is a book that gets to the heart of what professional women really want. You have had enough of 60-hour workweeks, the day care dash, and the vacations that never get taken. You want to work, but on your own terms. Women have power. In Womenomics, journalists Shipman and Kay deal in facts. Companies with more women managers are more profitable and report higher levels of employee satisfaction.

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

A Stage 3 business has between 20-34 Employees. As the Delegation Stage, A Stage 3 company is in the process of shifting from being owner-centric to enterprise-centric. As such, this Stage is often one of the most difficult for the CEO. People are a top priority, with an early form of a management team being developed to prepare for further growth. The organization must be equal parts cautious and confident, with a leader who coaches the employees and promotes staff buy-in while still exemplifying a standard of excellence. This book concisely presents the research-based rules for growth ...

Calling all entrepreneurs! Starting a business is an exhilarating journey filled with potential success. Yet, the task of crafting a brand and marketing strategy from scratch can be daunting. That's why I'm here to introduce you to your new ally in the world of marketing: ChatGPT. In this engaging audiobook, I'll lead you through marketing essentials, empowering you to stand out.

Two leaders in transformation and customer success deliver an inspiring and exciting new approach to succeeding in an increasingly decentralized and digital-first world. In the book, you'll learn how to demolish organizational silos once and for all, allowing resources to flow across networks, ecosystems, and communities. The authors explain the seven principles underlying their unique and effective "Boundless" paradigm: connection, integration, decentralization, mobility, continuity, autonomy, and shared success.

Elevate Your Leadership: Master the Art of Influence and Impact Are you striving to enhance your leadership skills and inspire those around you? Leadership Dynamics by Dale Brown is the definitive guide you've been searching for. This groundbreaking book delves deep into the multifaceted nature of effective leadership. By blending historical insights with contemporary strategies, Dale Brown offers a unique perspective that is invaluable for anyone looking to refine their leadership style—from corporate executives to community leaders. What You'll Discover: Evolution of Leadership: A ...

Are you tired of sending out countless cold emails that go unanswered or get rejected? Do you want to learn how to craft high-converting cold email campaigns that actually work? Look no further than "The Cold Email Formula: A 5-Step System for High-Converting Emails." This comprehensive guide is designed to teach you everything you need to know about cold emails and how to use them to drive business success. Whether you're a seasoned marketer or a small business owner just starting out, this book is packed with insights, strategies, and practical tips that will take your cold email ...

Written by Lauri-Ann Ainsworth, CEO of the Richard Branson Centre of Entrepreneurship Caribbean, the region's foremost business accelerator, The Self-Love Mindset: Why Personal Wellbeing is the Ultimate Business Strategy shares a deeply personal journey, revealing how true success—both personal and professional—begins with self-love. Ainsworth believes that people are at the heart of every business. When individuals are empowered to love and care for themselves, that love naturally extends to the organization and even the community they serve.