Strategic Management

From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

Imagine an everyday world in which the price of gasoline (and oil) continues to go up, and up, and up. Think about the immediate impact that would have on our lives. Of course, everybody already knows how about gasoline has affected our driving habits. People can't wait to junk their gas-guzzling SUVs for a new Prius. But there are more, not-so-obvious changes on the horizon that Chris Steiner tracks brilliantly in this provocative work.

Unlock the Timeless Wisdom of Napoleon's Military Maxims Discover the strategic genius of one of history's greatest leaders, Napoleon Bonaparte, in this collection of his Military Maxims. These concise and memorable aphorisms distill the essence of Napoleon's strategic thinking, offering insights into leadership, problem-solving, and decision-making that remain as relevant today as they were on the battlefields of Europe. A Guide to Strategic Thinking and Leadership Napoleon's Military Maxims are not just a relic of the past, but a living guide to strategic thinking and leadership. These ...

Author Michael Berman shows listeners why risk management and strategic planning are inseparable. Building off research, historical examples, and the most current enterprise risk management framework, he shows why good risk management isn’t about risk avoidance. It’s about risk awareness, which empowers financial institutions to be prepared, protected, and positioned for opportunities. The Upside of Risk weaves together risk management theory and practical advice to deliver actionable takeaways for transforming risk management into a strategic advantage.

Leading corporate strategist Mark Faust provides his proven turnaround tactics to grow your business. His game-changing secrets have enabled countless companies to obtain long-term and systematic growth and prosperity....

What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform. Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success.

Wir sind inmitten einer historischen Zeitenwende - weltweit! Wirtschaft, Politik, Gesellschaft. Nichts wird so bleiben, wie es war. Wir stehen vor großen Verwerfungen und dem größten Vermögenstransfer in der Geschichte der Menschheit. Krisen sind aber auch Chancen: Jetzt werden Vermögen auf Generationen gemacht oder vernichtet. Der fünffache Spiegel-Bestsellerautor Marc Friedrich zeigt mit seinem Hörbuch, wie jeder für sich und wir als Menschheit die Krise als einmalige Chance nutzen können.

Just like with the physical world, there are four fundamental forces of leadership—forces that quality leaders use to create transformative cultures. These forces are love, respect, service and fun. However, humans have the habit of inserting incompatible elements into their practice. With The Four Fundamental Forces of Leadership, the author will help you understand how these fundamental forces work within yourself, with others and through teams and organizations, and much more.

Discover how to transform from a traditional to a digitally driven organization based on DBS Bank, which has been recognized by Harvard as one of the top 10 digital transformations of the last decade and as the world's best bank by the most prestigious banking awards. World’s Best Bank provides you with a strategic guide to leveraging digitalization and create better experiences for your customers. It’s based on unique and exclusive interviews of DBS C-suite conducted in person by the author.

Ter acesso à informação nunca foi tão fácil. Apesar disso, enfrenta-se no dia a dia o desafio de saber o que é relevante em meio a um volume cada vez maior de dados. Entre as diferentes notícias, opiniões e pesquisas que chegam ao conhecimento da população, como identificar o que é útil no momento de traçar um plano, de se preparar para determinado acontecimento, de acertar uma previsão? Para o economista Nate Silver, garantir a qualidade da informação é o primeiro passo.

Have you ever wondered why some people thrive in high-stakes situations while others falter? Or how taking calculated risks can propel you to new heights of success? This book answers these questions by delving deep into the nature of risk, examining its impact on both personal and professional domains, and offering actionable strategies to turn uncertainty into opportunity.

All the War They Want presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and American way of life: cyber warfare. Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.

Unexpected or uncontrollable events occur in every business. By maintaining a constant state of readiness and using quantifiable metrics to measure progress, owners can significantly grow their business value over time. Every business, not to mention business owner, is different and represents a different set of challenges for an advisor. The Advisor’s Guide provides clear breakdowns of different types of owners, their perspectives and hang-ups, their personality types, what to expect as an advisor, and how to guide any owner toward achieving their strategic vision.

What will the world look like in 2020? Paul Cornish and Kingsley Donaldson guide us through a maze of global uncertainty in this fascinating look at the future. With the world already struggling to contain conflicts on several continents, with security and defence expenditure under huge pressure, it's time to think the unthinkable and explore what might happen

The majority of leadership strategies taught today are outdated by at least a decade. In a world where business evolves at the speed of light, yesterday's strategies are tomorrow's relics. I'm Joel R. Klemmer, and I've spent over 20 years in the trenches of leadership, learning, failing, and succeeding. Along the way, I discovered something crucial – the need for a leadership approach that evolves as rapidly as the business landscape itself.

An audiobook that highlights the seven simplest ways to become financially free. Whether you are looking to earn a side income, replace your nine-five job, or prepare for the future, this audiobook proves to be a great financial tool for all looking to increase their wealth.

James Burstall runs one of the most successful TV production companies in the UK. But during his tenure at Argonon he has had to deal with a variety of existential crises. Through them all, he's managed to guide his team out the other side successfully. Whether it's been the credit crunch or terror attacks. Recessions. Natural disasters. Pandemics. The TV industry has felt the strain of these recurring events like all of us. And each time, James has put strategies in place in order to be prepared for the next time something like this happens. Now you can be prepared as well.

This book is not just a theoretical exploration of financing concepts; it is a practical roadmap that empowers entrepreneurs and business owners to take control of their financial destinies. The authors have drawn from their extensive expertise and experience to deliver actionable strategies, case studies, and best practices that you can implement in your own business.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.