Storytelling Selling

Nutzen Sie die Kraft einer guten Story bereits vor dem ersten Kundenkontakt: in Ihrer Telefonwarteschleife. Lassen Sie Ihre Kund:innen nicht einfach warten - unterhalten Sie sie! So sorgen Sie für gute Laune und eine größere Zufriedenheit. Gleichzeitig kurbeln Sie die Kaufbereitschaft an, revolutionieren Ihr Beschwerdemanagement und sorgen für einen sinkenden Krankenstand.

The importance of stories hasn't gone down one bit as time has moved on. The way they are delivered has unimaginably diversified - the invention of writing definitely shook things up. Now two people didn't even have to be in the same room for a story to be passed between them. Today we have trillions of written words easily available to us just a click away.

Inhalt: Warum Unternehmen Storytelling brauchen; wie hoch der ROI von Storys ist; wie Sie mit Helden und Schurken emotionale Momente schaffen und die Botschaft haften bleibt.

How to Talk About Your Work – Essential Techniques to Make People Actually Care Struggling to explain what you do? This book fixes that. Ever tried to explain your work to someone—only to watch their eyes glaze over? Do people nod politely and immediately forget everything you just said? Are you constantly saying, “It’s kind of hard to explain…” before awkwardly fumbling through a vague, uninspired description of your job? If so, you need this book.What You’ll Get from This Book: How to talk about your work in a way that actually makes sense to people, even if it’s technical...