Storytelling Marketing

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

🎬 Potencia tu negocio con las estrategias de las películas más icónicas de los 80 ¿Qué tienen en común E.T., Batman y Los Cazafantasmas con el éxito empresarial? Más de lo que imaginas. Las grandes historias conectan, emocionan y venden. Y eso es exactamente lo que necesitas para destacar en un mercado saturado. En "Aprendizajes de Película para Potenciar tu Negocio", Nacho Caballero, escritor y formador especializado en Storytelling aplicado a la empresa, te muestra cómo aplicar el poder narrativo del cine a tu negocio a través de su método StorySelling. Descubre 12 ...

Embark on a transformative journey through the dynamic world of niche branding with "Branding Brilliance," your essential guide to constructing a magnetic and memorable brand identity. This unparalleled eBook offers in-depth explorations into the multifaceted approach required to excel in today's competitive landscape. Each chapter meticulously unveils the secrets behind forging a deep connection with your niche audience, leveraging the art of storytelling, and implementing the psychological nuances of color and typography—all woven into an overarching theme of creating an unforgettable ...

Unlock the secrets to becoming an unparalleled artisan in the fiery world of blacksmithing with "Hammering Success," your ultimate guide to brand building, market forging, and customer crafting for the modern blacksmith. This transformative tome isn't just a book—it's an anvil where your professional identity will be wrought and a blower that stokes the embers of your aspirations, turning them into a roaring success. Delve into the heart of crafting your identity in Chapter 1, where finding your smithing soul and kindling the flames of your core values isn't a mere dream—it's a ...

Telling stories is as old as language itself. Before humans learned how to write, the only way to communicate was through telling stories. In today's world, most of us regard ourselves as bad storytellers. What happened? Telling great stories is a skilled art. Almost anyone can become a first-class storyteller, and you can learn the secrets.

Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind -- the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

You don’t need to be an influencer to make an impact. You just need the right stories and the guts to tell them. If you’ve ever felt stuck trying to share your business without sounding like a walking sales pitch, you’re not alone. Most network marketers are never taught how to sell in a way that feels natural, honest, and powerful. That ends now. In Story-Selling for the Modern MLM Leader, Sydney Brown breaks down exactly how to use storytelling to grow your income, your influence, and your confidence. Inside, you’ll learn: The 10 story types that every network marketer needs (with...

Step into the enchanting world of "Masters in Miniature," an enthralling guide that caters to both the seasoned bonsai enthusiast and the aspiring green-thumb looking to delve into the subtle artistry of bonsai exhibitions. This comprehensive eBook is your key to unlocking the secrets of presenting these tiny giants in a way that captivates, educates, and inspires audiences of all types. Embark on a journey through time with an exploration of the history and evolution of bonsai displays, setting the foundation for understanding the cultural significance and dedication required to master ...

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Para muchas marcas, conectar con el público siempre ha sido un gran reto. Y durante mucho tiempo, sólo había una forma de hacerlo: la publicidad. Y aunque había todo tipo de publicidad, no había realmente interacciones entre las empresas y los consumidores. Era una comunicación unidireccional, un auténtico monólogo. Cuando entramos en la era digital, las cosas empezaron a cambiar significativamente. Hoy, los consumidores tienen un mayor poder de influencia sobre las empresas. Las marcas se enfrentan al reto de mejorar y superar a sus competidores.

A winning pitch is more than just data points and charts—it's a compelling story that captivates from start to finish. Yet, crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered. But what makes up a great, expertly constructed story? What’s the difference between a good story and really f--king great story?

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage.

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.