Sociology Theory

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

Loneliness has become the defining condition of the 21st century. It is damaging our health, our wealth, and our happiness and even threatening our democracy. Never has it been more pervasive or more widespread, but never has there been more that we can do about it.

Martin A. Lee traces the dramatic social history of marijuana, from its origins to its emergence in the 1960s as a defining force in a culture war that has never ceased. Lee describes how the illicit marijuana subculture overcame government opposition and morphed into a dynamic, multibillion-dollar industry. Colorful, illuminating, and at times irreverent, this is a fascinating listen for recreational users and patients, students and doctors, musicians and accountants, Baby Boomers and their kids, and anyone who has ever wondered about the secret life of this ubiquitous herb.

In the wake of the Obama presidency, a group of young charismatic conservatives catapulted onto the American political and cultural scenes, eager to thwart nationwide pushes for greater equity and inclusion. They dreamed of a cultural revolution—online and off—that would offer a forceful alternative to the progressive politics that were dominating American college campuses.

Have you ever felt the Covid story did not entirely add up? Expired contains multiple eye-opening revelations about Covid with compelling evidence that provides a coherent, sober, and clear explanation that better fits the data we have so far.

"Biografía de la inhumanidad" representa la antítesis del libro anterior de José Antonio Marina. Mientras "Biografía de la humanidad" explicaba la historia de la evolución cultural (a través del desarrollo del arte, la política, las instituciones sociales, las religiones, los sentimientos y la tecnología), "Biografía de la inhumanidad" pretende explorar los mayores errores o crueldades de nuestra historia, y por qué en su momento estas acciones fueron llevadas a cabo o se aceptaron como una especie de destino implacable.

Finding evidence in new psychological research, the myth of Psyche and Cupid, Shakespeare’s plays, Freud’s case histories, Anne Frank’s diaries and contemporary novels, Carol Gilligan discovers that the roots of a more hopeful view of love are all around us.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

Acclaimed scholar and sociologist Peter L. Berger carefully lays out an understanding of religion as a historical, societal mechanism in this classic work of social theory. Berger examines the roots of religious belief and its gradual dissolution in modern times, applying a general theoretical perspective to specific examples from religions throughout the ages. Building upon the author's previous work, The Social Construction of Reality, with Thomas Luckmann, this book makes Berger's case that human societies build a "sacred canopy" to protect, stabilize, and give meaning to their worldview.

The eighteenth century was a time of cultural friction: individuals began to assert greater independence and there was a new emphasis on social equality. In this surprising history, Lynn Hunt examines women's expanding societal roles, such as using tea to facilitate conversation between the sexes in Britain. In France, women also pushed boundaries by becoming artists, and printmakers' satiric takes on the elite gave the lower classes a chance to laugh at the upper classes and imagine the potential of political upheaval.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

In the first half of the twentieth century the Keynesian brand of economics, which saw government spending as a necessary spur to economic growth, prevailed. Then in the 1970s, conservatives fought back. Once they got people to believe a few simple ideas instead—that only the free market could produce growth, that taxes and regulation stifle growth—the battle was won.

For fans of David Grann, Malcolm Gladwell, and Atul Gawande, Who Gets Believed? is a book as deeply personal as it is profound in its reflections on morals, language, human psychology, and the unspoken social codes that determine how we relate to one another.

El francés Gustave Le Bon (1841-1931) es considerado uno de los fundadores de la psicología social. Introdujo un tema importante como la psicología del comportamiento colectivo. Le Bon desarrolló sus ideas y puntos de vista durante numerosos viajes a diferentes pueblos de África y Asia. En su obra principal "Psicología de las masas" de 1895, describe el cambio en el comportamiento del individuo que resulta de pertenecer a un grupo más grande de personas, una masa. Este audiolibro está basado en la traducción al español de 1921 de J. M. Navarro de Palencia.

The goal of Foundations of Social Understanding: A Theory and Institutions Based Introduction to Sociology is to convey the essential aspects of sociology, keeping the focus on the theoretical ideas that form the backbone of the discipline. This book fills a niche for instructors and students who wish to have a rigorously presented, yet low-cost text that covers essential aspects of the field.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

On New Year’s Day 2013, two-time Pulitzer Prize-winner Gene Weingarten asked three strangers to, literally, pluck a day, month, and year from a hat. That day - chosen completely at random - was Sunday, December 28, 1986, by any conventional measure a most ordinary day. Weingarten spent the next six years proving that there is no such thing. That Sunday between Christmas and New Year’s turned out to be filled with comedy, tragedy, implausible irony, cosmic comeuppances, kindness, cruelty, heroism, cowardice, genius, idiocy, and much more....

What do we see when we watch reality television? Sociologist and TV lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre, from countless rose ceremonies on The Bachelor to the White House and more (so much more!). Beginning with the first episodes of The Real World, reality TV has not only remade our entertainment and cultural landscape—it also uniquely refracts our everyday experiences and social topography.

Economists regularly promote Capitalism as the greatest system ever to grace the planet. With the same breath, they implore us to leave the job of understanding the magical powers of the market to the "experts." Despite the efforts of these mainstream commentators to convince us otherwise, many of us have begun to question why this system has produced such vast inequality and wanton disregard for its own environmental destruction. This book offers answers to exactly these questions on their own terms: in the form of a radical economic theory.

In this capstone work, Michèle Lamont unpacks the power of recognition—rendering others as visible and valued—by drawing on nearly forty years of research and new interviews with young adults and cultural icons—from Nikole Hannah-Jones and Cornel West to Michael Schur and Roxane Gay.