Sociology Theory

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

Everything we know about solving the world’s problems is wrong. Out: Plans, experts and above all, leaders. In: Adapting - improvise rather than plan; fail, learn, and try again. In this groundbreaking new book, Tim Harford shows how the world’s most complex and important problems - including terrorism, climate change, poverty, innovation, and the financial crisis - can only be solved from the bottom up by rapid experimenting and adapting.

A woman of contradictions, "a gun-toting, lesbian, feminist, voted-for-Reagan activist", Tammy Bruce is standing in line to become the next Ann Coulter. The "left wing" is engaged in an enormous conspiracy to make moral values relative, to undercut pride and patriotism in our country, to destroy Christian ideology at any cost, to pollute the minds of our youth by means of leftist professors who rewrite history, and to hijack the justice system through morally bankrupt trial lawyers.

We don't understand the reactionary mind. As a result, argues Mark Lilla in this timely book, the ideas and passions that shape today's political dramas are unintelligible to us. The reactionary is anything but a conservative. He is as radical and modern a figure as the revolutionary, someone shipwrecked in the rapidly changing present, and suffering from nostalgia for an idealized past and an apocalyptic fear that history is rushing toward catastrophe.

تفرد الدكتور والمفكر علي الوردي في طرح بعض الإشكاليات والمواضيع الاجتماعية الهامة والتي كان الناس يأخذونها مأخذ اليقين، في هذا الكتاب يُناقش بعض القيم التي تهدد البنية الاجتماعية وتتسبب في تآكل دور المدينة في مواجهة زحف الريف.

Many people believe that, at its core, biological sex is a fundamental, diverging force in our development. According to this familiar story, differences between the sexes are shaped by past evolutionary pressures - women are more cautious and parenting-focused, men seek status to attract more mates - re-created in each generation by sex hormones and male and female brains. This, in turn, is the basis of supposedly entrenched inequalities in our modern societies.

The social contract shapes everything: our political institutions, legal systems and material conditions, but also the organisation of family and community, our well-being, relationships and life prospects. But accelerating changes in technology, demography and climate will reshape our world in ways many of us have yet to grasp. In this landmark study, Minouche Shafik, director of the London School of Economics, draws on evidence from across the globe to identify the key principles every society must adopt if it is to meet the challenges of the coming century.

In this brilliantly analytical yet personal book, nondemocratic societies are put under a microscope to reveal the mechanics of tyranny that sustain them. In exposing the inner workings of a "fear society", the authors explain why democracy is not beyond any nation's reach, why it is essential for our security, and why there is much that can be done to promote it around the world.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

Drawing from the intriguing (and sometimes unbelievable) true stories of the lives of everyday Americans, historian Julie M. Fenster traces the history of the weakening of our national ethics through the practice of cheating. From marital infidelity to financial fraud; rigged sports competitions to corruption in politics and the American education system; nuclear weaponry to beauty pageants; hospitals, TV game shows, and charities; nothing and no one is exempt.

Today, the majority of the peoples of the planet live in nation-states, based upon the idea, if never the reality, of a single people, a single culture, a single rule of law, and a single source of sovereign authority. But will they continue to do so in the future? None of the major challenges that confront humanity today—from climate change to disease, from terrorism to mass migration—can be handled effectively by single nation-states, no matter how powerful.

Fans takes the listener on a journey through a constellation of fandoms, and along the way demonstrates some fundamental truths about the human condition. Part behavioural study, part entertainment, at its heart the book is a story of collectives, of what happens to us when we interact with people who share our passions. The human brain is wired to reach out, and while our groupish tendencies can bring much strife (religious intolerance, racism, war, etc.), they are also the source of some of our greatest satisfactions.

In The Great Divide, Joseph E. Stiglitz expands on the diagnosis he offered in his best-selling book The Price of Inequality and suggests ways to counter America's growing problem. With his signature blend of clarity and passion, Stiglitz argues that inequality is a choice - the cumulative result of unjust policies and misguided priorities.

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking​. The Eye Test is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element - for what smart, practiced, devoted people can bring to situations that have proved resistant to analytics.

By 2016, it was impossible to ignore an international resurgence of xenophobia. What had happened? Looking for clues, psychiatrist and historian George Makari started out in search of the idea’s origins. To his astonishment, he discovered an unfolding series of never-told stories. While a fear and hatred of strangers may be ancient, he found that the notion of a dangerous bias called “xenophobia” arose not so long ago.

If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low, leading to a worldwide upsurge of anti-establishment movements. But this isn't the age of distrust - far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. Millions exchange cryptocurrency online, or get in the cars of unknown Uber drivers. This is the age of distributed trust.

‘The Dynamics of Philosophy’ is the 73rd philosophy book written in free verse poetry by Ronnie Lee. The social theory of philosophy is derived through existentialism, personalism, politics and religion and these foundations lay the thesis of trust and faith in the sociology of the people. The importance of trust is essential in the universe in order to have faith in all living beings to create justice for peace, health, love and worth allowing a ‘will to live’ and a ‘meaning of life’ through the trust of the people and the faith in God.

On April 4, 1968, the death of Martin Luther King, Jr., shocked the nation. Later that month, the Reverend John Brooks, a professor of theology at the College of the Holy Cross who shared Dr. King’s dream of an integrated society, drove up and down the East Coast searching for African American high school students to recruit to the school, young men he felt had the potential to succeed if given an opportunity. Among the twenty students he had a hand in recruiting that year were Clarence Thomas and Theodore Wells....

Sucesso no Brasil, com mais de 100 mil exemplares vendidos, Ryan Holiday traz em seu novo livro um verdadeiro tratado sobre a coragem, uma virtude celebrada ao longo dos séculos, mas que parece estar em perigo de extinção. Nada é possível sem ela. Nada que valha a pena se alcança sendo covarde. Então por que a bravura é tão escassa? Numa época em que muitos de nossos políticos, líderes e artistas parecem incapazes de defender o que é certo ou mesmo falar a verdade, a coragem se faz ainda mais necessária, e o futuro depende da nossa decisão.

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.