Sociology Theory

How do house flies help save millions of euros? Presented with the image of a fly in toilet bowls in airports, cafés and other public places, men—without realizing it—aim better and splash less, thereby reducing loads of cleaning costs. In The Housefly Effect behavioral scientist Eva van den Broek and advertising expert Tim den Heijer explain how to recognize The Housefly Effect (and many other effects) in our everyday lives and how we can use it to our advantage. Sometimes the smallest things can have a surprisingly large effect.

In The Forgotten, Ben Bradlee, Jr., reports on how voters in Luzerne County, a pivotal county in a crucial swing state, came to feel like strangers in their own land - marginalized by flat or falling wages, rapid demographic change, and a liberal culture that mocks their faith and patriotism.

Thirty years ago, “greed is good” and “maximizing shareholder value” became the new mantras woven into the fabric of our business culture, economy, and politics. Although, around the world, free-market capitalism has lifted more than a billion people from poverty, in the US, most of the benefits of economic growth have been captured by the richest 10 percent, along with providing justification for squeezing workers, cheating customers, avoiding taxes, and leaving communities in the lurch. As a result, Americans are losing faith that a free-market economy is the best system.

Employers are increasingly recruiting their workers into politics to change elections and public policy - sometimes in coercive ways. Using a diverse array of evidence, including national surveys of workers and employers, as well as in-depth interviews with top corporate managers, Alexander Hertel-Fernandez's Politics at Work explains why mobilization of workers has become an appealing corporate political strategy in recent decades.

Patchwork-Familien, Globalisierung, soziale Ungleichheit oder Einwanderung – unsere Gesellschaft wandelt sich heute schneller und tiefgreifender als je zuvor. Prof. Dr. Ulrich Beck war einer der bedeutendsten Soziologen unserer Zeit und widmete sich den Grundstrukturen des gesellschaftlichen Zusammenlebens, treibenden Kräften des Wandels sowie sich daraus eröffnenden Chancen. In 14 Lerneinheiten können Sie den "soziologischen Blick" auf den Wandel der Welt, das heißt die Themen, Fragestellungen und Erkenntnisziele der Soziologie, erkunden und erproben.

Mehr denn je sind wir damit beschäftigt, das Limit des Zumutbaren neu zu justieren. Wo liegt die Grenze des Sagbaren? Ab wann ist eine Berührung eine Belästigung? Svenja Flaßpöhler tritt einen Schritt zurück und beleuchtet den Glutkern des Konflikts: die zunehmende Sensibilisierung des Selbst und der Gesellschaft. "Sensibel" ist ein hochaktuelles, philosophisches und gleichzeitig unterhaltsames Hörbuch, das die Sensibilität dialektisch durchleuchtet und zu dem Schluss kommt: Die Resilienz ist die Schwester der Sensibilität. Die Zukunft meistern können sie nur gemeinsam.

Are humans close to living forever? With advances in medicine and new therapies that prolong life expectancy, we are on track to make aging even more manageable. This new entry in the exciting Alice in Futureland series explores both the science and cultural impulse behind extending lifespans, and the numerous ways the quest for eternity forces us to reevaluate what it means to be human. Some experts believe that we haven’t fully realized our true human potential, and we are about to embark on an extraordinary evolutionary shift.

Our world order is under pressure as never before. From new authoritarian regimes in the US, Turkey and Russia to the imminent breakup of the European Union and a social media awash with intolerance, things look set to fall apart just as abruptly as the Soviet Union did some 30 years ago. How did we get here, and what do we do now? In this searching new exploration of our crisis, Paul Mason argues that at its heart lies an attack on the idea of humanity itself.

In The Silo Effect, award-winning journalist Gillian Tett examines the structural development of institutions such as UBS, Sony and the Bank of England. While the world is increasingly interlinked in some senses, it remains profoundly fragmented in others. As organisations become larger and more global than ever before, they are apt to be divided and sub-divided into numerous different departments to facilitate productivity. However, there is a trap to the inevitability of these silos.

Danny Wallace was bored. Just to see what would happen, he placed a whimsical ad in a local London paper. It said, simply, 'Join Me'. Within a month, he was receiving letters and emails from teachers, mechanics, sales reps, vicars, schoolchildren and pensioners - all pledging allegiance to his cause. But no one knew what his cause was.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

A global healing framework recognizing the genius of anxiety, depression, and trauma.

We face a crisis of sexuality. During the last few years, we have witnessed an unprecedented breakdown of traditions and mores concerning sexuality and the family. Countries across the West have suddenly and seemingly irrevocably instituted same-sex marriage; a former athlete has won awards for publicly changing gender; and no one seems to know what restroom to use any more. What used to be taboo and frowned upon has become normal and even encouraged. What used to be normal and sought after is now viewed as unnecessary and possibly harmful.

Are today's young adults gender rebels or returning to tradition? In Where the Millennials Will Take Us, Barbara J. Risman reveals the diverse strategies youth use to negotiate the ongoing gender revolution. Using her theory of gender as a social structure, Risman analyzes life history interviews with a diverse set of millennials to probe how they understand gender and how they might change it. Some are true believers that men and women are different and should be so. Others are innovators, defying stereotypes, and rejecting sexist ideologies and organizational practices.

Este é o resumo de Não-coisas. O livro gira em torno de coisas e não-coisas. Desenvolve tanto uma filosofia do smartphone quanto uma crítica da inteligência artificial a partir de uma nova perspectiva. Ao mesmo tempo, recupera a magia do sólido e do tangível e reflete sobre o silêncio que se perde no ruído da informação.

Mit seiner Schrift "Die Kernpunkte der sozialen Frage" aus dem Jahre 1919 reagiert Steiner auf die Krise des modernen Bewusstseins, die in den gesellschaftlichen Konflikten des frühen 20. Jahrhunderts sowie im Ersten Weltkrieg ihren destruktiven Ausdruck gefunden hat. Er schlägt einen spirituell begründeten Ansatz zur Lösung der sozialen Frage vor, der als ein dritter Weg zwischen Sozialismus und Kapitalismus verstanden werden kann.

Sociologist Albert Amao analyzes the accuracy of self-help and positive-thinking claims in this groundbreaking - and wholly unexpected - exploration of what works, what doesn't, and why. Contrary to the critics who blithely dismiss self-help methods, or the New Age gurus who sell them as miracles, Amao - writing with sobriety and scholarship and drawing on deep personal experience - explores the conditions under which self-help is authentic.

قد لا تبدو هذه الأسئلة مثل الأسئلة النمطية التي يسألها الاقتصادي، لكن ستيفن د.ليفيت ليس اقتصادياً نمطياً، إنه عالم شجاع أكثر من أي شيء آخر، يدرس المادة والأحاجي في الحياة اليومية -من الغش والجريمة إلى الرياضة وتربية الأطفال- وتقوم استنتاجاته عادة على قلب الحكمة التقليدية رأساً على عقب. وغالباً ما يبدأ بتل كبير من المعطيات وبسؤال بسيط لم يطرح من قبل، إنه يهتم ببعض هذه الأسئلة مثل قضايا الحياة والموت، وبعضها الآخر ذو ميزات استثنائية دون شك.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

In the English language there are over 700 expressions for female mammary glands – the majority of which are mostly used by men. In Tits Up, bestselling author, sociologist and journalist Sarah Thornton asks how is it that we look at breasts so much, but reflect on them so little.