Sociology Theory

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

In her previous book, Stoned, Raden asked, “What makes a thing valuable?” In The Truth About Lies, she asks “What makes a thing real?” With cutting wit and a deft touch, Raden untangles the relationship of truth to lie, belief to faith, and deception to propaganda. The Truth About Lies will change everything you thought you knew about what you know, and whether you ever really know it.

These days, everyone feels insecure. We are financially stressed and emotionally overwhelmed. The status quo isn't working for anyone, even those who appear to have it all. What is going on? In this urgent cultural diagnosis, author and activist Astra Taylor exposes how seemingly disparate crises—rising inequality and declining mental health, the ecological emergency, and the threat of authoritarianism—originate from a social order built on insecurity.

Annus mirabilis is Latin for "wonderful year," "miraculous year," or "amazing year." For jazz, that year was 1959. It was a pinnacle and hinge point year where the forms and advancements of the past decade were consolidated and recapitulated, and jazz stretched out in a new direction. Vistas and possibilities opened up to be explored, explicitly considered, and developed in the next decade. It was a zenith with the Janus-like quality of looking backward and forward and created some of the most beautiful and challenging music ever recorded. Included here are the albums released in 1959 that ...

In this paradigm-shattering book, biologist Mark W. Moffett draws on findings in psychology, sociology, and anthropology to explain the social adaptations that bind societies. He explores how the tension between identity and anonymity defines how societies develop, function, and fail. Surpassing Guns, Germs, and Steel and Sapiens, The Human Swarm reveals how mankind created sprawling civilizations of unrivaled complexity - and what it will take to sustain them.

* Best Seller in Amazon Kindle Store (Ideologies) * REVIEWS "This is one of the best books that I have read... I couldn't put my kindle down" "You'll realize you're not alone in thinking the world has gone crazy... and find yourself nodding in agreement." DESCRIPTION Our culture has adapted a quick-fix mentality that has undesirable side-effects. These days, we sweep problems under the rug instead of solving them, which results in them coming back – only worse. For all the convenience that modern technology brings into our lives, it fosters an attitude of instant gratification, which ...

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking​. The Eye Test is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element - for what smart, practiced, devoted people can bring to situations that have proved resistant to analytics.

It is widely understood that Charles Darwin’s theory of evolution completely revolutionized the study of biology. Yet, according to David Sloan Wilson, the Darwinian revolution won’t be truly complete until it is applied more broadly - to everything associated with the words “human,” “culture,” and “policy.”

In 1983 Chicago elected Harold Washington as the city's first black mayor. This is the story of Washington's improbable victory over Jane Byrne, heir to the late Richard J. Daley's political empire, and over Daley's eldest son. It's the story of a coalition outside the party's mainstream coming to power and ruling in the country's most political of cities. In Fire on the Prairie, Gary Rivlin reveals the personalities and philosophies of those who were at the center of events, from black separatists such as Lu Palmer to community organizers such as Jesse Jackson....

The U.S. government spends enormous resources each year on the gathering and analysis of intelligence, yet the history of American foreign policy is littered with missteps and misunderstandings that have resulted from intelligence failures. In Why Intelligence Fails, Robert Jervis examines the politics and psychology of two of the more spectacular intelligence failures in recent memory: the belief that the Shah in Iran was secure and stable in 1978, and the claim that Iraq had active WMD programs in 2002.

This book of conservative social theory takes its place alongside the multitudes of leftist social theories that have dominated the field of Sociology. Author and sociology student Charles Moscowitz claims that Sociology requires conservative theory in order to retain long term legitimacy as a social science as, otherwise, Sociology is nothing more than a handmaiden of the left. This book analyses the development of the American character through the lens of history, politics and philosophy as Moscowitz employs the sociological imagination approach that was patented by 20th Century ...

Drawing from the intriguing (and sometimes unbelievable) true stories of the lives of everyday Americans, historian Julie M. Fenster traces the history of the weakening of our national ethics through the practice of cheating. From marital infidelity to financial fraud; rigged sports competitions to corruption in politics and the American education system; nuclear weaponry to beauty pageants; hospitals, TV game shows, and charities; nothing and no one is exempt.

Este libro sobre lo grande, lo pequeño y la relación entre ambos nos entrega una innovadora respuesta a las grandes preguntas sobre la existencia humana. El tamaño no es solo una propiedad más de lo que nos rodea, sino que puede cambiar nuestra forma de verlo absolutamente todo.

Investigating the historical roots of our peculiar brand of political paranoia, Arthur Goldwag helps us make sense of the senseless and, in so doing, uncovers three uncomfortable truths: that it is older than Trumpism and will outlast it; that theocratic authoritarianism is as hardwired in our American heritage as the principles of the Enlightenment; and that the fear that our system is “rigged” is not altogether unfounded. A probing, surprising, and critical examination of America’s paranoid style, The Politics of Fear sheds new light on the age-old question: What exactly are we so afraid of?

Many people believe that, at its core, biological sex is a fundamental, diverging force in our development. According to this familiar story, differences between the sexes are shaped by past evolutionary pressures - women are more cautious and parenting-focused, men seek status to attract more mates - re-created in each generation by sex hormones and male and female brains. This, in turn, is the basis of supposedly entrenched inequalities in our modern societies.

Eamonn McCann’s account of what it is like to grow up a Catholic in a Northern Irish ghetto - first published in 1974 - quickly became a classic account of the feelings generated by British rule. The author was at the center of events in Derry which first brought Northern Ireland to world attention. He witnessed the gradual transformation of the civil rights movement from a mild campaign for “British Democracy” to an all-out military assault on the British state. This book describes the people involved in the war and gives an account of the springs of the "Catholic" opposition.

The Theory of the Leisure Class was written by Thorstein Veblen at the turn of the 20th century. It delves deeply into the nature of economics and the social institutions, exploring the forces that create and maintain class division, how these forces evolved through history, and how they influence the economy. In this work, Veblen presents a critique of capitalism on the basis of "conspicuous consumption", a term that he himself coined. He examines economics as a function of evolution, tracking the division of labor and stratification of class during the development of society.

The social contract shapes everything: our political institutions, legal systems and material conditions, but also the organisation of family and community, our well-being, relationships and life prospects. But accelerating changes in technology, demography and climate will reshape our world in ways many of us have yet to grasp. In this landmark study, Minouche Shafik, director of the London School of Economics, draws on evidence from across the globe to identify the key principles every society must adopt if it is to meet the challenges of the coming century.