Sociology Theory

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

The eighteenth century was a time of cultural friction: individuals began to assert greater independence and there was a new emphasis on social equality. In this surprising history, Lynn Hunt examines women's expanding societal roles, such as using tea to facilitate conversation between the sexes in Britain. In France, women also pushed boundaries by becoming artists, and printmakers' satiric takes on the elite gave the lower classes a chance to laugh at the upper classes and imagine the potential of political upheaval.

Erving Goffman effectively extends his argument in favor of a diagnosis of deviant behavior which takes account of the whole social situation.

In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

In this capstone work, Michèle Lamont unpacks the power of recognition—rendering others as visible and valued—by drawing on nearly forty years of research and new interviews with young adults and cultural icons—from Nikole Hannah-Jones and Cornel West to Michael Schur and Roxane Gay.

Nurturing Our Humanity offers a new perspective on our personal and social options in today's world, showing how we can build societies that support our great human capacities for consciousness, caring, and creativity. It brings together findings—largely overlooked—from the natural and social sciences debunking the popular idea that we are hard-wired for selfishness, war, rape, and greed. Its groundbreaking new approach reveals connections between disturbing trends like climate change denial and regressions to strongman rule.

In the months and weeks before the fateful November 22nd, 1963, Dallas was brewing with political passions, a city crammed with larger-than-life characters dead-set against the Kennedy presidency. These included rabid warriors like defrocked military general Edwin A. Walker; the world's richest oil baron, H. L. Hunt; the leader of the largest Baptist congregation in the world, W.A. Criswell; and the media mogul Ted Dealey, who raucously confronted JFK and whose family name adorns the plaza where the president was murdered.

The Marvel of Martyrdom takes a broad perspective on self-sacrifice and martyrdom, bringing together religion, popular culture, history, psychology, and mythology. Stories of individuals both famous (Gandhi) and obscure (Rodrigo Rosenberg) intertwine with research on altruism, happiness, and radicalization to terrorism. The changing landscape of the book's setting - from The Roman Empire to 19th-century Russia to Nazi Germany to post-World War II India to present day Ukraine - makes the power of self-sacrifice and martyrdom come alive.

It is widely understood that Charles Darwin’s theory of evolution completely revolutionized the study of biology. Yet, according to David Sloan Wilson, the Darwinian revolution won’t be truly complete until it is applied more broadly - to everything associated with the words “human,” “culture,” and “policy.”

Piven and Cloward have updated their classic work on the history and function of welfare to cover the American welfare state's massive erosion during the Reagan, Bush, and Clinton years. The authors present a boldly comprehensive, brilliant new theory to explain the comparative underdevelopment of the US welfare state among advanced industrial nations. Their conceptual framework promises to shape the debate within current and future administrations as they attempt to rethink the welfare system and its role in American society.

Un sincero y revelador análisis de las posibilidades energéticas de nuestro futuro. Así pues, este libro aborda temas tan importantes como la improbable y difícil tarea de descarbonizar el planeta, en parte por la estrecha relación entre la producción de alimentos y los combustibles fósiles, pero también destapa realidades incómodas, como la dependencia de las economías modernas respecto de la alta producción de amoníaco, metal, cemento y plástico.

As a young father and a self-proclaimed “radically assimilated immigrant,” opinion editor Sohrab Ahmari realized that when it comes to shaping his young son’s moral fiber, today’s America is woefully lacking. For millennia, the world’s great ethical and religious traditions have taught that true happiness lies in pursuing virtue and accepting limits.

Peter Frase argues that increasing automation and a growing scarcity of resources, thanks to climate change, will bring it all tumbling down. In Four Futures, Frase imagines how this postcapitalist world might look, deploying the tools of both social science and speculative fiction to explore what communism, rentism, socialism, and exterminism might actually entail.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking​. The Eye Test is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element - for what smart, practiced, devoted people can bring to situations that have proved resistant to analytics.

What do we see when we watch reality television? Sociologist and TV lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre, from countless rose ceremonies on The Bachelor to the White House and more (so much more!). Beginning with the first episodes of The Real World, reality TV has not only remade our entertainment and cultural landscape—it also uniquely refracts our everyday experiences and social topography.

Engine 40, Ladder 35 was one of the firehouses hardest hit in the aftermath of the terrorist attack on the World Trade towers. On the morning of September 11, 2001, two rigs carrying 13 men set out from this firehouse, located on the West Side of Manhattan near Lincoln Center; 12 of the men would never return. The story of what happens when one small institution gets caught in an apocalyptic day, it is a book that will move readers as few others have in our time.

We don't understand the reactionary mind. As a result, argues Mark Lilla in this timely book, the ideas and passions that shape today's political dramas are unintelligible to us. The reactionary is anything but a conservative. He is as radical and modern a figure as the revolutionary, someone shipwrecked in the rapidly changing present, and suffering from nostalgia for an idealized past and an apocalyptic fear that history is rushing toward catastrophe.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.