Sociology Theory

Veinticinco años después de la publicación de su primer libro, Malcolm Gladwell retoma las lecciones de El punto clave con la intención de iniciar un debate difícil sobre las epidemias. Es el momento de reconocer nuestro papel en su génesis y ser honestos acerca de todas las formas sutiles y a veces ocultas en las que intentamos manipularlas. Necesitamos una guía sobre los patógenos y contagios que nos rodean.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

We don't understand the reactionary mind. As a result, argues Mark Lilla in this timely book, the ideas and passions that shape today's political dramas are unintelligible to us. The reactionary is anything but a conservative. He is as radical and modern a figure as the revolutionary, someone shipwrecked in the rapidly changing present, and suffering from nostalgia for an idealized past and an apocalyptic fear that history is rushing toward catastrophe.

Un sincero y revelador análisis de las posibilidades energéticas de nuestro futuro. Así pues, este libro aborda temas tan importantes como la improbable y difícil tarea de descarbonizar el planeta, en parte por la estrecha relación entre la producción de alimentos y los combustibles fósiles, pero también destapa realidades incómodas, como la dependencia de las economías modernas respecto de la alta producción de amoníaco, metal, cemento y plástico.

In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.

As co-host of CBC Radio's As It Happens, Carol Off spent a decade and a half talking to people in the news five nights a week. On top of her stellar writing and reporting career, those 25,000 interviews have given her a unique vantage point on the crucial subject at the heart of her new book—how, in these polarizing years, words that used to define civil society and social justice are being put to work for a completely different political agenda. Or they are being bleached of their meaning as the values they represent are mocked and distorted.

For fans of David Grann, Malcolm Gladwell, and Atul Gawande, Who Gets Believed? is a book as deeply personal as it is profound in its reflections on morals, language, human psychology, and the unspoken social codes that determine how we relate to one another.

The goal of Foundations of Social Understanding: A Theory and Institutions Based Introduction to Sociology is to convey the essential aspects of sociology, keeping the focus on the theoretical ideas that form the backbone of the discipline. This book fills a niche for instructors and students who wish to have a rigorously presented, yet low-cost text that covers essential aspects of the field.

In a remote corner of Oregon, James Pogue found himself at the heart of a rebellion. Granted unmatched access by Ammon Bundy to the armed occupation of the Malheur National Wildlife Refuge, Pogue met ranchers and militiamen ready to die fighting the federal government. He witnessed the fallout of communities riven by politics and the danger (and allure) of uncompromising religious belief. The occupation ended in the shooting death of one rancher, the imprisonment of dozens more, and a firestorm over the role of government that engulfed national headlines.

How to Be Less Stupid About Race is your essential guide to breaking through the half truths and ridiculous misconceptions that have thoroughly corrupted the way race is represented in the classroom, pop culture, media, and politics. Centuries after our nation was founded on genocide, settler colonialism, and slavery, many Americans are kinda-sorta-maybe waking up to the reality that our racial politics are (still) garbage. But in the midst of this reckoning, widespread denial and misunderstandings about race persist.

Economists regularly promote Capitalism as the greatest system ever to grace the planet. With the same breath, they implore us to leave the job of understanding the magical powers of the market to the "experts." Despite the efforts of these mainstream commentators to convince us otherwise, many of us have begun to question why this system has produced such vast inequality and wanton disregard for its own environmental destruction. This book offers answers to exactly these questions on their own terms: in the form of a radical economic theory.

El francés Gustave Le Bon (1841-1931) es considerado uno de los fundadores de la psicología social. Introdujo un tema importante como la psicología del comportamiento colectivo. Le Bon desarrolló sus ideas y puntos de vista durante numerosos viajes a diferentes pueblos de África y Asia. En su obra principal "Psicología de las masas" de 1895, describe el cambio en el comportamiento del individuo que resulta de pertenecer a un grupo más grande de personas, una masa. Este audiolibro está basado en la traducción al español de 1921 de J. M. Navarro de Palencia.

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

In the months and weeks before the fateful November 22nd, 1963, Dallas was brewing with political passions, a city crammed with larger-than-life characters dead-set against the Kennedy presidency. These included rabid warriors like defrocked military general Edwin A. Walker; the world's richest oil baron, H. L. Hunt; the leader of the largest Baptist congregation in the world, W.A. Criswell; and the media mogul Ted Dealey, who raucously confronted JFK and whose family name adorns the plaza where the president was murdered.

In What's Wrong With the World, G.K. Chesterton discusses big business, education, government, feminism, and more. The work draws on thousands of essays Chesterton contributed to newspapers and periodicals over his lifetime. Eloquently opposing materialism, hypocrisy, and snobbery, Chesterton was a steadfast champion of family, faith, and the working man. The work includes a discussion of humankind and its nature, the power of spirituality and the consequences of increasing secularism in the modern world, and the role of education in shaping the young to fit into the society.

In this paradigm-shattering book, biologist Mark W. Moffett draws on findings in psychology, sociology, and anthropology to explain the social adaptations that bind societies. He explores how the tension between identity and anonymity defines how societies develop, function, and fail. Surpassing Guns, Germs, and Steel and Sapiens, The Human Swarm reveals how mankind created sprawling civilizations of unrivaled complexity - and what it will take to sustain them.

It is widely understood that Charles Darwin’s theory of evolution completely revolutionized the study of biology. Yet, according to David Sloan Wilson, the Darwinian revolution won’t be truly complete until it is applied more broadly - to everything associated with the words “human,” “culture,” and “policy.”