Sociology Theory

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

In the wake of the Obama presidency, a group of young charismatic conservatives catapulted onto the American political and cultural scenes, eager to thwart nationwide pushes for greater equity and inclusion. They dreamed of a cultural revolution—online and off—that would offer a forceful alternative to the progressive politics that were dominating American college campuses.

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

In his groundbreaking and controversial book The DIM Hypothesis, Dr. Leonard Peikoff casts a penetrating new light on the process of human thought and thereby on Western culture and history. In this far-reaching study, Peikoff identifies the three methods people use to integrate concrete data into a whole, as when connecting diverse experiments by a scientific theory, separate laws into a constitution, or single events into a story.

Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In this book, he argues that our generational identities are not fixed but fluid, reforming throughout our lives.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

In this magisterial work, leading cultural critic Mary Eberstadt delivers a powerful new theory about the decline of religion in the Western world. The conventional wisdom is that the West first experienced religious decline, followed by the decline of the family. Eberstadt turns this standard account on its head. Marshalling an impressive array of research, Eberstadt shows that the reverse has also been true: the undermining of the family has further undermined Christianity itself.

What does it mean to look beyond yourself and find a moral cause? To forget about independence and discover dependence - to be utterly enmeshed in a web of warm relationships? What does it mean to value intimacy, devotion, responsibility and commitment above individual freedom? In The Second Mountain David Brooks explores the meaning and possibilities that scaling a second mountain offer us and the four commitments that most commonly move us there: family, vocation, philosophy and community.

From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? The Age of Acquiescence seeks to solve that mystery.

How to Be Less Stupid About Race is your essential guide to breaking through the half truths and ridiculous misconceptions that have thoroughly corrupted the way race is represented in the classroom, pop culture, media, and politics. Centuries after our nation was founded on genocide, settler colonialism, and slavery, many Americans are kinda-sorta-maybe waking up to the reality that our racial politics are (still) garbage. But in the midst of this reckoning, widespread denial and misunderstandings about race persist.

In the first half of the twentieth century the Keynesian brand of economics, which saw government spending as a necessary spur to economic growth, prevailed. Then in the 1970s, conservatives fought back. Once they got people to believe a few simple ideas instead—that only the free market could produce growth, that taxes and regulation stifle growth—the battle was won.

In a remote corner of Oregon, James Pogue found himself at the heart of a rebellion. Granted unmatched access by Ammon Bundy to the armed occupation of the Malheur National Wildlife Refuge, Pogue met ranchers and militiamen ready to die fighting the federal government. He witnessed the fallout of communities riven by politics and the danger (and allure) of uncompromising religious belief. The occupation ended in the shooting death of one rancher, the imprisonment of dozens more, and a firestorm over the role of government that engulfed national headlines.

Annus mirabilis is Latin for "wonderful year," "miraculous year," or "amazing year." For jazz, that year was 1959. It was a pinnacle and hinge point year where the forms and advancements of the past decade were consolidated and recapitulated, and jazz stretched out in a new direction. Vistas and possibilities opened up to be explored, explicitly considered, and developed in the next decade. It was a zenith with the Janus-like quality of looking backward and forward and created some of the most beautiful and challenging music ever recorded. Included here are the albums released in 1959 that ...

As co-host of CBC Radio's As It Happens, Carol Off spent a decade and a half talking to people in the news five nights a week. On top of her stellar writing and reporting career, those 25,000 interviews have given her a unique vantage point on the crucial subject at the heart of her new book—how, in these polarizing years, words that used to define civil society and social justice are being put to work for a completely different political agenda. Or they are being bleached of their meaning as the values they represent are mocked and distorted.

* Best Seller in Amazon Kindle Store (Ideologies) * REVIEWS "This is one of the best books that I have read... I couldn't put my kindle down" "You'll realize you're not alone in thinking the world has gone crazy... and find yourself nodding in agreement." DESCRIPTION Our culture has adapted a quick-fix mentality that has undesirable side-effects. These days, we sweep problems under the rug instead of solving them, which results in them coming back – only worse. For all the convenience that modern technology brings into our lives, it fosters an attitude of instant gratification, which ...

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

In 1983 Chicago elected Harold Washington as the city's first black mayor. This is the story of Washington's improbable victory over Jane Byrne, heir to the late Richard J. Daley's political empire, and over Daley's eldest son. It's the story of a coalition outside the party's mainstream coming to power and ruling in the country's most political of cities. In Fire on the Prairie, Gary Rivlin reveals the personalities and philosophies of those who were at the center of events, from black separatists such as Lu Palmer to community organizers such as Jesse Jackson....

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

In the months and weeks before the fateful November 22nd, 1963, Dallas was brewing with political passions, a city crammed with larger-than-life characters dead-set against the Kennedy presidency. These included rabid warriors like defrocked military general Edwin A. Walker; the world's richest oil baron, H. L. Hunt; the leader of the largest Baptist congregation in the world, W.A. Criswell; and the media mogul Ted Dealey, who raucously confronted JFK and whose family name adorns the plaza where the president was murdered.