Sociology Theory

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

Hebert Spencer coined the famous expression “survival of the fittest”. Spencer’s theory inspired Andrew Carnegie and William Graham Sumner's visions of unbridled and unrepentant capitalism of the United States in late 19th century. Carnegie interpreted Spencer's social theory as justifying merciless economic competition. Spencer's reputation was not recovered for many years from the interpretative caricatures of many scholars, thus marginalizing him to the hinterlands of intellectual history. Fortunately, recent scholarship has begun restoring and repairing his legacy.

As co-host of CBC Radio's As It Happens, Carol Off spent a decade and a half talking to people in the news five nights a week. On top of her stellar writing and reporting career, those 25,000 interviews have given her a unique vantage point on the crucial subject at the heart of her new book—how, in these polarizing years, words that used to define civil society and social justice are being put to work for a completely different political agenda. Or they are being bleached of their meaning as the values they represent are mocked and distorted.

The hilarious, charming, and candid story of writer Christopher Ingraham’s decision to uproot his life and move his family to Red Lake Falls, Minnesota, population 1,400 - the community he made famous as “the worst place to live in America” in a story he wrote for the Washington Post.

What do we see when we watch reality television? Sociologist and TV lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre, from countless rose ceremonies on The Bachelor to the White House and more (so much more!). Beginning with the first episodes of The Real World, reality TV has not only remade our entertainment and cultural landscape—it also uniquely refracts our everyday experiences and social topography.

The goal of Foundations of Social Understanding: A Theory and Institutions Based Introduction to Sociology is to convey the essential aspects of sociology, keeping the focus on the theoretical ideas that form the backbone of the discipline. This book fills a niche for instructors and students who wish to have a rigorously presented, yet low-cost text that covers essential aspects of the field.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.

We don't understand the reactionary mind. As a result, argues Mark Lilla in this timely book, the ideas and passions that shape today's political dramas are unintelligible to us. The reactionary is anything but a conservative. He is as radical and modern a figure as the revolutionary, someone shipwrecked in the rapidly changing present, and suffering from nostalgia for an idealized past and an apocalyptic fear that history is rushing toward catastrophe.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

In her previous book, Stoned, Raden asked, “What makes a thing valuable?” In The Truth About Lies, she asks “What makes a thing real?” With cutting wit and a deft touch, Raden untangles the relationship of truth to lie, belief to faith, and deception to propaganda. The Truth About Lies will change everything you thought you knew about what you know, and whether you ever really know it.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

El francés Gustave Le Bon (1841-1931) es considerado uno de los fundadores de la psicología social. Introdujo un tema importante como la psicología del comportamiento colectivo. Le Bon desarrolló sus ideas y puntos de vista durante numerosos viajes a diferentes pueblos de África y Asia. En su obra principal "Psicología de las masas" de 1895, describe el cambio en el comportamiento del individuo que resulta de pertenecer a un grupo más grande de personas, una masa. Este audiolibro está basado en la traducción al español de 1921 de J. M. Navarro de Palencia.

Un sincero y revelador análisis de las posibilidades energéticas de nuestro futuro. Así pues, este libro aborda temas tan importantes como la improbable y difícil tarea de descarbonizar el planeta, en parte por la estrecha relación entre la producción de alimentos y los combustibles fósiles, pero también destapa realidades incómodas, como la dependencia de las economías modernas respecto de la alta producción de amoníaco, metal, cemento y plástico.

In What's Wrong With the World, G.K. Chesterton discusses big business, education, government, feminism, and more. The work draws on thousands of essays Chesterton contributed to newspapers and periodicals over his lifetime. Eloquently opposing materialism, hypocrisy, and snobbery, Chesterton was a steadfast champion of family, faith, and the working man. The work includes a discussion of humankind and its nature, the power of spirituality and the consequences of increasing secularism in the modern world, and the role of education in shaping the young to fit into the society.

Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In this book, he argues that our generational identities are not fixed but fluid, reforming throughout our lives.

These days, everyone feels insecure. We are financially stressed and emotionally overwhelmed. The status quo isn't working for anyone, even those who appear to have it all. What is going on? In this urgent cultural diagnosis, author and activist Astra Taylor exposes how seemingly disparate crises—rising inequality and declining mental health, the ecological emergency, and the threat of authoritarianism—originate from a social order built on insecurity.

How to Be Less Stupid About Race is your essential guide to breaking through the half truths and ridiculous misconceptions that have thoroughly corrupted the way race is represented in the classroom, pop culture, media, and politics. Centuries after our nation was founded on genocide, settler colonialism, and slavery, many Americans are kinda-sorta-maybe waking up to the reality that our racial politics are (still) garbage. But in the midst of this reckoning, widespread denial and misunderstandings about race persist.

Thirty years ago, “greed is good” and “maximizing shareholder value” became the new mantras woven into the fabric of our business culture, economy, and politics. Although, around the world, free-market capitalism has lifted more than a billion people from poverty, in the US, most of the benefits of economic growth have been captured by the richest 10 percent, along with providing justification for squeezing workers, cheating customers, avoiding taxes, and leaving communities in the lurch. As a result, Americans are losing faith that a free-market economy is the best system.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.