Sociology Theory

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

The Theory of the Leisure Class was written by Thorstein Veblen at the turn of the 20th century. It delves deeply into the nature of economics and the social institutions, exploring the forces that create and maintain class division, how these forces evolved through history, and how they influence the economy. In this work, Veblen presents a critique of capitalism on the basis of "conspicuous consumption", a term that he himself coined. He examines economics as a function of evolution, tracking the division of labor and stratification of class during the development of society.

In 1983 Chicago elected Harold Washington as the city's first black mayor. This is the story of Washington's improbable victory over Jane Byrne, heir to the late Richard J. Daley's political empire, and over Daley's eldest son. It's the story of a coalition outside the party's mainstream coming to power and ruling in the country's most political of cities. In Fire on the Prairie, Gary Rivlin reveals the personalities and philosophies of those who were at the center of events, from black separatists such as Lu Palmer to community organizers such as Jesse Jackson....

In Why We're Polarised, Klein reveals the structural and psychological forces behind America's descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump's rise to the Democratic Party's leftward shift to the politicisation of everyday culture. America is polarised, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics.

From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? The Age of Acquiescence seeks to solve that mystery.

The Marvel of Martyrdom takes a broad perspective on self-sacrifice and martyrdom, bringing together religion, popular culture, history, psychology, and mythology. Stories of individuals both famous (Gandhi) and obscure (Rodrigo Rosenberg) intertwine with research on altruism, happiness, and radicalization to terrorism. The changing landscape of the book's setting - from The Roman Empire to 19th-century Russia to Nazi Germany to post-World War II India to present day Ukraine - makes the power of self-sacrifice and martyrdom come alive.

Con una visión moderna, no solo aprenderá cómo las instituciones tradicionales; como la familia y la escuela, dan forma a la sociedad, sino que también se informará sobre cómo los medios de comunicación masivos, inclusive redes sociales como Facebook y Youtube, socializan a nuestros hijos y proporcionan nuevos medios de comunicación masiva interpersonal nunca antes vistos.

Many people believe that, at its core, biological sex is a fundamental, diverging force in our development. According to this familiar story, differences between the sexes are shaped by past evolutionary pressures - women are more cautious and parenting-focused, men seek status to attract more mates - re-created in each generation by sex hormones and male and female brains. This, in turn, is the basis of supposedly entrenched inequalities in our modern societies.

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

In a smart, entertaining, reassuring book that reads like fiction, Alexandra Robbins manages to cross Gossip Girl with Freaks and Geeks and explain the fascinating psychology and science behind popularity and outcasthood. She reveals that the things that set students apart in high school are the things that help them stand out later in life.

The U.S. government spends enormous resources each year on the gathering and analysis of intelligence, yet the history of American foreign policy is littered with missteps and misunderstandings that have resulted from intelligence failures. In Why Intelligence Fails, Robert Jervis examines the politics and psychology of two of the more spectacular intelligence failures in recent memory: the belief that the Shah in Iran was secure and stable in 1978, and the claim that Iraq had active WMD programs in 2002.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

Annus mirabilis is Latin for "wonderful year," "miraculous year," or "amazing year." For jazz, that year was 1959. It was a pinnacle and hinge point year where the forms and advancements of the past decade were consolidated and recapitulated, and jazz stretched out in a new direction. Vistas and possibilities opened up to be explored, explicitly considered, and developed in the next decade. It was a zenith with the Janus-like quality of looking backward and forward and created some of the most beautiful and challenging music ever recorded. Included here are the albums released in 1959 that ...

Today, the majority of the peoples of the planet live in nation-states, based upon the idea, if never the reality, of a single people, a single culture, a single rule of law, and a single source of sovereign authority. But will they continue to do so in the future? None of the major challenges that confront humanity today—from climate change to disease, from terrorism to mass migration—can be handled effectively by single nation-states, no matter how powerful.

In most accounts of the origins of money, we are offered pleasant tales in which it arises to the mutual benefit of all parties as a result of barter. In this groundbreaking study David McNally reveals the true story of money's origins and development as one of violence and human bondage. Money's emergence and its transformation are shown to be intimately connected to the buying and selling of slaves and the waging of war.

In a remote corner of Oregon, James Pogue found himself at the heart of a rebellion. Granted unmatched access by Ammon Bundy to the armed occupation of the Malheur National Wildlife Refuge, Pogue met ranchers and militiamen ready to die fighting the federal government. He witnessed the fallout of communities riven by politics and the danger (and allure) of uncompromising religious belief. The occupation ended in the shooting death of one rancher, the imprisonment of dozens more, and a firestorm over the role of government that engulfed national headlines.

Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In this book, he argues that our generational identities are not fixed but fluid, reforming throughout our lives.

Drawing from the intriguing (and sometimes unbelievable) true stories of the lives of everyday Americans, historian Julie M. Fenster traces the history of the weakening of our national ethics through the practice of cheating. From marital infidelity to financial fraud; rigged sports competitions to corruption in politics and the American education system; nuclear weaponry to beauty pageants; hospitals, TV game shows, and charities; nothing and no one is exempt.

Over the past 10 years, urban planners, technology companies, and governments have promoted smart cities with a somewhat utopian vision of urban life made knowable and manageable through data collection and analysis. Emerging smart cities have become both crucibles and showrooms for the practical application of the Internet of Things, cloud computing, and the integration of big data into everyday life. Are smart cities optimized, sustainable, digitally networked solutions to urban problems? Or are they neoliberal, corporate-controlled, undemocratic non-places?