Social Win

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Jody’s little brother Max wants Freddy the frog, a prize at the games along the beach. She hasn’t been lucky yet, but maybe she just needs a few more tries. Will her money add up for another chance?

Become a master of Spades and dominate every game! Have you always been enthralled by the game of Spades? Do you wish you could find a resource to explain it in detail? Are you sick and tired of losing and prepared to take over every game like the boss you know you can be? This clear and concise guide will take you by the hand and show you the A to Z of Spades. It will demystify every concept and show you how to walk away from most tables holding your head high because you’ve won a game for the umpteenth time. In this book, you will: Discover the fascinating origins of the game of Spades....

Fooled by the Winners is a book about survivor bias, the cognitive error of focusing on the winners, the successes, and the living. But in many instances, we can learn more from those who have lost, failed, or died. After listening this book, you will understand how survivor bias is often used to deceive us. You will learn how to stop paying for financial services that promise more than they deliver, for health care that doesn't make us healthier, for diets that don't make us slimmer, and for advice books that don't offer good advice.

Chatter will show you step by step how to become the person who can build intimate rapport with anyone they meet, expertly work a room, win instant friends, and project a winning image that people will flock to. This isn’t a book of one-liner conversation topics and generic "you can do it" tips that other books would have you believe will make you successful. Through my 20 Chatter principles, you will learn to master skills that will make you shine in everyday interactions.

Winning teammates are the people that make it possible for any group to succeed - the people on whom others depend. Winning teammates are the people who others want to work with. Winning teammates bring more than just technical skills - they bring interpersonal skills that every great organization needs to create and maintain a positive and productive culture. In the book, you meet Nick Turner, a talented worker who finds himself changing jobs - again.

Wouldn’t it be nice if you could cut through the clutter and create consensus for your ideas and proposals? In this audiobook, author and humanist Jennifer Hancock discusses recent research on how ideas are formed and changed to help you understand why and how to yield to your opponent. You'll learn how to turn the conversation around using Socratic questioning techniques to frame the underlying moral debate to your advantage.

Spiritual victory has never been relegated to the personal sphere of the believer. For example, David and Goliath, Moses and Pharaoh, Elijah and the prophets of Baal, Paul at Mars Hill, Jesus and Satan, Jesus and Pilate, to name a few. All of these engagements had broad covenantal and cultural ramifications, and were not limited to the personal behavior and lives of those directly involved in the conflict.

You've already read something about emotional intelligence, haven't you? But what do you know about the other side of the coin? Manipulation, psychopathy, and narcissism form the base elements of what’s known in psychological circles as the Dark Triad. Throughout the course of this guide, we will be taking a more detailed look at the different ways these traits can specifically manifest in different personality types, how to identify their methods and how to protect yourself from them.

Senator Jon Tester is a rare voice in Congress. He is the only United States senator who manages a full-time job outside of the Senate - as a farmer. But what has really come to distinguish Tester in the Senate is his commitment to accountability, his ability to stand up to Donald Trump, and his success in, time and again, winning red state voters back to the Democratic Party.

A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era's most pressing challenge: how to win in a world awash in lies. The Lie Detectives is a lively and deep secret history of Democratic politics in the Trump years.

Pulitzer Prize-winner Cynthia Tucker and award-winning author Frye Gaillard reflect on the role of the South in America's long descent into Trumpism. In 1974, Southern author John Egerton published his seminal work, The Americanization of Dixie, reflecting on the double-edged reality of the South becoming more like the rest of the country and vice versa. Tucker and Gaillard dive deeper into that reality from the time that Egerton published his book until the present.

Twelve-year-old Olivia Hales has a foolproof plan for winning a million dollars so that she and her little sister, Berkeley, can leave behind Sunny Pines Trailer Park. But first she has to: Fix the swamp cooler and make dinner and put Berkeley to bed because her mom is too busy to do all that. Write another letter to her dad even though he hasn't written back yet. Teach Berk the important stuff, like how to make chalk drawings, because they can't afford day care and Olivia has to stay home from school to watch her.

Alpha Man Confidence is the key to becoming a better leader, a better ruler, or even a better husband. Alpha Man Confidence comes from taking charge of your life and not being a victim anymore. It's the ability to live with passion, and not be afraid of what other people will think about you. It is also going after what you want in life, and never giving up or stopping because something went wrong on your way.

We live in a strange world in which the victorious West has fallen into a strange funk created by the bizarre and psychotic beliefs of postmodernism. At the same time, the original challenger of Western dominance, Islam, continues to expand despite recent setbacks and is set to begin overpowering the West through population growth. In this book, the companion to Mere Animals, the author describes how a renewed commitment to public good could help focus our attention and give us the foundation for preserving Western values and saving humanity from Islamic domination.

Tired of hearing your coworkers opinions, but never have the right words to say to shut their arguments down and stop them in their tracks? These three books will provide the tools required to easily defeat anyone in a debate. Politics can be tricky and things get even harder to understand when there are alternative facts involved.

This book chronicles the long history of the fight for women's voting rights, beginning in 1848, with a focus on the years between 1913 and 1920 when the Nineteenth Amendment was passed. The book includes profiles of notable women in the struggle.

Real persuasive power comes from focusing on creating context to fit the argument and audience. Communication and logic skills are a great power. You may think it’s only for those with the gift of gab or the highest IQs, but you don’t need to be a genius to learn.

The ups and downs of negotiating can be challenging. Changes in the international scene—such as multi-cultural work teams and foreign outsourcing—place negotiating skills in high demand. Expert negotiator Herb Cohen views the world as a huge negotiating table, describing the art of compromise not as a competition but rather as the art of offering choices.

Emotional intelligence is crucial to succeeding in the modern world. In an economy based almost entirely on services, you need to be able to key in quickly and efficiently to the emotional states or needs of those around you. This is necessary in order to understand how to best serve not only yourself but the other person, as well.