Social Win

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.

It’s 1936, in Flint Michigan. Times may be hard, and ten-year-old Bud may be a motherless boy on the run, but Bud’s got a few things going for him. 1. He has his own suitcase full of special things. 2. He’s the author of Bud Caldwell’s Rules and Things for Having a Funner Life and Making a Better Liar Out of Yourself. 3. His momma never told him who his father was, but she left a clue: flyers advertising Herman E. Calloway and his famous band, the Dusky Devastators of the Depression!!!!!! Bud’s got an idea that those flyers will lead him to his father.

Before John Glenn orbited the Earth or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as "human computers" used pencils, slide rules, and adding machines to calculate the numbers that would launch rockets and astronauts into space. Among these problem solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation.

With a disarming mix of charm and Tammany-hewn toughness, Rosenberg began her career in public relations in 1920s Manhattan. As FDR's unofficial adviser, Rosenberg soon wielded enormous influence—no less potent for being subtle. Her extraordinary career continued after his death. By 1950, she was tapped to become the assistant secretary of defense—the highest position ever held by a woman in the US military—prompting Senator Joe McCarthy to wage an unsuccessful smear campaign against her.

Every year, millions of Americans are overcharged and underserved while the health-care industry makes record profits. We know something is wrong, but the layers of bureaucracy designed to discourage complaints make pushing back seem impossible. Never Pay the First Bill is the guerilla guide to health care the American people and employers need. Drawing on 15 years of investigating the health-care industry, reporter Marshall Allen shows how companies and individuals have managed to force medical providers to play fair and shows how you can, too.

"I first met al-Qaeda before there was an al-Qaeda, way back in the winter of 1984. It was an encounter that came within a split second of costing me my life." So begins Rob Schultheis's gripping account of his journey into the heart of one of the world's most dangerous places, on the trail of the world's most wanted man. A veteran war correspondent, Schultheis offers a first-hand look at how the seeds of al-Qaeda were planted by foreign jihadists in the 1980s, before most Americans knew what the word "jihad" meant.

Johannes, a free dog, lives in an urban park by the sea. His job is to be the Eyes—to see everything that happens within the park and report back to the park’s elders, three ancient Bison. His friends—a seagull, a raccoon, a squirrel, and a pelican—work with him as the Assistant Eyes, observing the humans and other animals who share the park and making sure the Equilibrium is in balance. But changes are afoot. More humans arrive in the park. A new building, containing mysterious and hypnotic rectangles, goes up. And then there are the goats.

The far right manipulates class anger to undercut progressive goals and liberals often inadvertently play into their hands. In Outclassed, Joan C. Williams explains how to reverse that process by bridging the “diploma divide”, while maintaining core progressive values. She offers college-educated Americans insights into how their values reflect their lives and their lives reflect their privilege.

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

Are you tired of always fighting for attention? Plagued by unfair treatment in the workplace? Lacking anybody cool to confide in? Sociologist and entrepreneur Lucio Buffalmano’s resource-filled website has led thousands of students down a path of flourishing power and riches. Bestselling author Ali Scarlett has helped countless listeners position themselves to mingle with the international elite. And now they’ve come together to share their advanced science-backed methodology for achieving highly gratifying personal empowerment.

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women. Men have been conditioned to be the quintessential “nice guy.” They’re trained to be overly humble, kind to a fault, and that just “being themselves” is enough to attract the women of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.

Cash, who loves basketball but has a newly broken wrist, is in danger of failing seventh grade for the second time. Fitch spends every afternoon playing Major Havoc at the arcade on Main and wrestles with an explosive temper that he doesn’t understand. And Bird, his 12-year-old twin, dreams of being NASA’s first female shuttle commander, but feels like she’s disappearing.

Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted. That the Chinese government seeks to infiltrate American institutions is hardly surprising. What is wholly new, however, are the number of American elites who are eager to help the Chinese dictatorship in its quest for global hegemony.

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign.

Antonio Mendez and his future wife, Jonna, were CIA operatives working to spy on Moscow in the late 1970s, at one of the most dangerous moments in the Cold War. Soviets kept files on all foreigners, studied their patterns, tapped their phones, and even planted listening devices within the US embassy. In short, intelligence work was effectively impossible. The Soviet threat loomed larger than ever. The Moscow Rules tells the story of the intelligence breakthroughs that turned the odds in America's favor.

In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

This guide provides a simple blueprint for achieving solutions to everyday disagreements without having to have a "winner" and a "loser". By learning how to listen empathetically, respecting each other's ideas and feelings, and understanding why some issues are so important to your spouse, not only will those daily problems be worked out successfully, but both of you will end up feeling appreciated, respected, and loved.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

Millions of people end up in civil court each year. They assume going to court is the next logical step in their fight, but they often have little idea about how the court system works or what they can reasonably expect of it. In Make Your Case, Tanya Acker cuts straight to the essentials, providing curated, targeted information based on her extensive experience regarding exactly what people want to know: what happens during court proceedings and why, and how to best prepare for it - or how to avoid court entirely and find a better way.

Is it possible to disagree politically and love unconditionally? The reaction of evangelicals to political and cultural shifts in recent years revealed what they value most. Lurking beneath our Bible-laced rhetoric, faith claims, books, and sermons is a relentless drive to WIN! But the church is not here to win. By every human measure, our Savior lost. On purpose. With a purpose. And we are his body. We are not in it to win anything. We are in it for something else entirely. That something else is what this book is about.