Social Win

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Ross Gay’s The Book of Delights is a genre-defying collection of essays that record the small joys that occurred in one year, from birthday to birthday, and that we often overlook in our busy lives. His is a meditation on delight that takes a clear-eyed view of the complexities, even the terrors, in his life, including living in America as a Black man; the ecological and psychic violence of our consumer culture; the loss of those he loves.

Sophie Foster is struggling. Grieving. Scrambling. But she knows one thing: She will not be defeated. The Neverseen have had their victories - but the battle is far from over. It’s time to change tactics. Make sacrifices. Reexamine everything. Maybe even time for Sophie to trust her enemies. All paths lead to Nightfall - an ominous door to an even more ominous place - and Sophie and her friends strike a dangerous bargain to get there. But nothing can prepare them for what they discover.

Born in war-ravaged Vietnam, Viet Nguyen arrived in the United States as a child refugee in 1975. The Nguyen family would soon move to San Jose, California, where the author grew up, attending UC-Berkeley in the aftermath of the shocking murder of Vincent Chin, which shaped the political sensibilities of a new generation of Asian Americans. The essays here, delivered originally as the prestigious Norton Lectures, proffer a new answer to a classic literary question: What does the outsider mean to literary writing?

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

For nearly two centuries, international relations have been premised on the idea of the “Great Powers.” As the thinking went, these mighty states—the European empires of the nineteenth century, the United States and the USSR during the Cold War—were uniquely able to exert their influence on the world stage because of their overwhelming military capabilities. But as military historian Phillips Payson O’Brien argues in War and Power, this conception of power fails to capture the more complicated truth about how wars are fought and won.

Now a green open space enjoyed by residents, Fort Hunt, Virginia, about 15 miles south of Washington, DC, was the site of one of the highest-level, clandestine operations during World War II.

Perfect for fans of The One and Only Ivan, this irresistible debut novel combines plucky humor and a whole lot of heart in a story about the true meaning of family. Sometimes flying means keeping your feet on the ground...Born in a dismal room in a pet store, Alastair the African grey parrot dreams of escape to bluer skies. He'd like nothing more than to fly away to a palm tree with his beloved sister, Aggie. But when Aggie is purchased by 12-year-old Fritz, and Alastair is adopted by elderly dance-enthusiast and pie-baker Albertina Plopky, the future looks ready to crash-land.

27 Ways to Win Arguments is your ultimate playbook to mastering the art of winning arguments. Packed with 27 battle-tested psychological techniques, you’ll gain the ability to persuade, influence, and defend yourself in any debate, whether it's a casual discussion or a high-stakes confrontation.

One's level of intelligence is not the primary determiner of who wins an argument. It is the ability to use nuances of language and simple models of logic and reframing to create and direct meaning. Real persuasive power comes from focusing on creating context to fit the argument and audience.

In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

It’s 1936, in Flint Michigan. Times may be hard, and ten-year-old Bud may be a motherless boy on the run, but Bud’s got a few things going for him. 1. He has his own suitcase full of special things. 2. He’s the author of Bud Caldwell’s Rules and Things for Having a Funner Life and Making a Better Liar Out of Yourself. 3. His momma never told him who his father was, but she left a clue: flyers advertising Herman E. Calloway and his famous band, the Dusky Devastators of the Depression!!!!!! Bud’s got an idea that those flyers will lead him to his father.

Johannes, a free dog, lives in an urban park by the sea. His job is to be the Eyes—to see everything that happens within the park and report back to the park’s elders, three ancient Bison. His friends—a seagull, a raccoon, a squirrel, and a pelican—work with him as the Assistant Eyes, observing the humans and other animals who share the park and making sure the Equilibrium is in balance. But changes are afoot. More humans arrive in the park. A new building, containing mysterious and hypnotic rectangles, goes up. And then there are the goats.

The Tea Party began as a protest for patriots who feared Big Government. President Trump has become a hero for patriots who are against Big Everything. Fed up with Silicon Valley, the media, liberal higher education, the military-industrial complex, Twitter mobs, swamp monsters, Big Pharma, out-of-control prosecutors, and gun-grabbing fascists, ordinary Americans miss the days when America cared about rule of the people, by the people, and for the people.

The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.

With a disarming mix of charm and Tammany-hewn toughness, Rosenberg began her career in public relations in 1920s Manhattan. As FDR's unofficial adviser, Rosenberg soon wielded enormous influence—no less potent for being subtle. Her extraordinary career continued after his death. By 1950, she was tapped to become the assistant secretary of defense—the highest position ever held by a woman in the US military—prompting Senator Joe McCarthy to wage an unsuccessful smear campaign against her.

In this landmark work that will forever change your understanding of how and why America went to war in Vietnam, author Fredrik Logevall taps newly accessible diplomatic archives in several nations and traces the path that led two Western nations to tragically lose their way in the jungles of Southeast Asia. He brings to life the bloodiest battles of France’s final years in Indochina - and describes how, from an early point, a succession of American leaders made disastrous policy choices that put America on its own collision course with history.

Author and pastor Craig Groeschel helps you uncover who you really are - a man created in the image of God with a warrior's heart - and how to fight the good fight for what's right. You will find the strength to fight the battles you know you need to fight - the ones that determine the state of your heart, the quality of your marriage, and the spiritual health of your family. Craig will also look at examples from the Bible, including our good buddy Samson.

This guide provides a simple blueprint for achieving solutions to everyday disagreements without having to have a "winner" and a "loser". By learning how to listen empathetically, respecting each other's ideas and feelings, and understanding why some issues are so important to your spouse, not only will those daily problems be worked out successfully, but both of you will end up feeling appreciated, respected, and loved.

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills.