Social Technology

Navigate the ethical and legal complexities of our rapidly evolving technological landscape with this essential guidebook for professionals across all sectors. Technology is transforming our world in unprecedented ways, opening up new possibilities and challenges for professionals in various fields and domains. These challenges in technology confront us all with a variety of issues from technology ethics perspective. How can you make ethical and legal decisions that align with your values and responsibilities? How can you leverage technology to create value and impact in your work and society?

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Dame Sue Black is an internationally renowned forensic anthropologist and human anatomist. She has lived her life eye to eye with the Grim Reaper, and she writes vividly about it in this book, which is part primer on the basics of identifying human remains, part frank memoir of a woman whose first paying job as a schoolgirl was to apprentice in a butcher shop, and part no-nonsense but deeply humane introduction to the reality of death in our lives. It is a treat for CSI junkies, murder mystery and thriller fans, and anyone seeking a clear-eyed guide to a subject that touches us all.

Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive.

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This "bigger mind" - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results?

For astronaut Ron Garan, living on the International Space Station was a powerful, transformative experience - one that he believes holds the key to solving our problems here on Earth. On space walks and through windows, Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet.

Something is wrong. We all know it. American life expectancy is declining for a third straight year. Birth rates are dropping. Nearly half of us think the other political party isn’t just wrong; they’re evil. We’re the richest country in history, but we’ve never been more pessimistic. What’s causing the despair? In Them, bestselling author and U.S. senator Ben Sasse argues that, contrary to conventional wisdom, our crisis isn’t really about politics. It’s that we’re so lonely we can’t see straight—and it bubbles out as anger. Local communities are collapsing.

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.

Charles Eisenstein explores the history and potential future of civilization, tracing the converging crises of our age to the illusion of the separate self. He argues that our disconnection from one another and the natural world has mislaid the foundations of science, religion, money, technology, economics, medicine, and education as we know them. It has fired our near-pathological pursuit of technological Utopias even as we push ourselves and our planet to the brink of collapse.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

The Athenian court has found Socrates guilty and sentenced him to death. While he is waiting to be executed, his friend, Crito, comes to the prison to persuade him to escape and go into exile. Socrates responds by examining the essence of law and community, probing the various kinds of law and making distinctions that go far beyond the particular issue of whether or not Socrates should escape.

Long-haul truckers are the backbone of the American economy, transporting goods under grueling conditions and immense economic pressure. Truckers have long valued the independence of their work, sharing a strong occupational identity rooted in a tradition of autonomy. Yet these workers increasingly find themselves under many watchful eyes. Data Driven examines how digital surveillance is upending life and work on the open road, and raises crucial questions about the role of data collection in broader systems of social control.

When it comes to climate change, the media, politicians, and other prominent voices have declared that "the science is settled." In reality, the long game of telephone from research to reports to the popular media is corrupted by misunderstanding and misinformation. Core questions - about the way the climate is responding to our influence, and what the impacts will be - remain largely unanswered. The climate is changing, but the why and how aren't as clear as you've probably been led to believe.

Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, and offers a road map for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world. A pioneer in the field of education technology, Khan examines the ins and outs of these cutting-edge tools and how they will revolutionize the way we learn and teach.

Artificial intelligence is revolutionizing the modern world. It is ubiquitous-in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose.

The visionary chemist Sidney Gottlieb was the CIA’s master magician and gentlehearted torturer - the agency’s “poisoner in chief.” As head of the MK-ULTRA mind control project, he directed brutal experiments at secret prisons on three continents. He made pills, powders, and potions that could kill or maim without a trace - including some intended for Fidel Castro and other foreign leaders. He paid prostitutes to lure clients to CIA-run bordellos, where they were secretly dosed with mind-altering drugs. His experiments spread LSD across the United States.