Social Technology

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

In The Poisoner's Handbook, Blum draws from highly original research to track the fascinating, perilous days when a pair of forensic scientists began their trailblazing chemical detective work, fighting to end an era when untraceable poisons offered an easy path to the perfect crime.

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.

Who invented beds? When did we start cleaning our teeth? How old are wine and beer? Which came first: the toilet seat or toilet paper? What was the first clock? Every day, from the moment our alarm clock wakes us in the morning until our head hits our pillow at night, we all take part in rituals that are millennia old. Structured around one ordinary day, A Million Years in a Day reveals the astonishing origins and development of the daily practices we take for granted.

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.

In Cybersecurity and Cyberwar: What Everyone Needs to Know®, New York Times best-selling author P. W. Singer and noted cyberexpert Allan Friedman team up to provide the kind of deeply informative resource book that has been missing on a crucial issue of 21st-century life. Written in a lively, accessible style, filled with engaging stories and illustrative anecdotes, the book is structured around the key question areas of cyberspace and its security: how it all works, why it all matters....

In his book To Catch a Predator, Chris Hansen, the on-air correspondent for one of Dateline's most successful series, looks deeper into the world of child predators. The book expands beyond the Dateline series to include more commentary from psychological and criminal experts about the origins and methods of child predators, and includes substantive advice for both parents and children on how to protect kids who use the Internet.

On the shores of Lake Tanganyika, Gombe is a community where the principal residents are chimpanzees. Through Jane Goodall's eyes we watch young Figan's rise to power and old Mike's crushing defeat. We learn how one mother rears her children to succeed, and another dooms hers to failure. We witness horrifying murders, touching moments of affection, joyous births, and wrenching deaths. As Goodall compellingly tells the story of this intimately intertwined community, we are shown human emotions stripped to their essence. In the mirror of chimpanzee life, we see ourselves reflected.

On February 1, 2003, Columbia disintegrated on reentry before the nation's eyes, and all seven astronauts aboard were lost. Author Mike Leinbach was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history.

Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever "speak for themselves."

Based on news reports, you might think there's a major cybersecurity threat every four to five months. In reality, there's a cybersecurity attack happening every minute of every day. In Cyber Crisis, Eric Cole gives listeners a clear-eyed picture of the information war raging in cyberspace. Drawing on 30 years of experience, Cole offers practical, actionable advice that even those with little technical background can implement, including steps to take on a daily, weekly, and monthly basis to protect their businesses and themselves.

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times best-selling author Martin Ford uncovers the truth behind these questions from some of the brightest minds in the artificial intelligence community.

The Metaphysical Club was an informal group that met in Cambridge, Massachusetts, in 1872, to talk about ideas. Its members included Oliver Wendell Holmes, Jr., future associate justice of the United States Supreme Court; William James, the father of modern American psychology; and Charles Sanders Peirce, logician, scientist, and the founder of semiotics. The Club was probably in existence for about nine months. No records were kept. The one thing we know that came out of it was an idea - an idea about ideas. This book is the story of that idea.

You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing.

We live in complicated, dangerous times. They are also hyper-technical times. As citizens who will elect future presidents of the most powerful and influential world, we need to know - truly understand, not just rely on television's talking heads - if Iran's nascent nuclear capability is a genuine threat to the West, if biochemical weapons are likely to be developed by terrorists, if there are viable alternatives to fossil fuels that should be nurtured and supported by the government, if nuclear power should be encouraged, and if global warming is actually happening.

Let's take stock of young America. Compared to previous generations, American youth have more schooling (college enrollments have never been higher); more money ($100 a week in disposable income); more leisure time (five hours a day); and more news and information (Internet, The Daily Show, RSS feeds). What do they do with all that time and money? They download, upload, IM, post, chat, and network. (Nine of their top ten sites are for social networking.) They watch television and play video games (2 to 4 hours per day).