Social Technology

The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation.

Brilliant offers a sweeping view of a surprisingly revealing aspect of human history - from the stone lamps of the Pleistocene to the LEDs embedded in fabrics of the future. Jane Brox plumbs the class implications of light - who had it, who didn't - through the many centuries when crude lamps and tallow candles constricted waking hours. Brillant is infused with human voices, startling insights, and - only a few years before it becomes illegal to sell most incandescent light bulbs in the United States - timely questions about how our future lives will be shaped by light.

We are about to cross a critical threshold in the history of our species. Everything is about to change. Soon we will live surrounded by AIs. They will carry out complex tasks-operating businesses, producing unlimited digital content, running core government services and maintaining infrastructure. This will be a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy. It represents nothing less than a step change in human capability. We are not prepared.

The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

New technologies can inspire us, but the breakneck pace of change can also frighten us. So how do Christians walk by faith through the innovations of Silicon Valley? To build a biblical theology of technology, journalist and tech optimist Tony Reinke examines nine key texts from Scripture to show how the world’s discoveries are divinely orchestrated. With the help of several theologians and inventors throughout history, Reinke dispels 12 common myths in the church and offers 14 ethical convictions to help Christians live by faith in the age of big tech.

Based on news reports, you might think there's a major cybersecurity threat every four to five months. In reality, there's a cybersecurity attack happening every minute of every day. In Cyber Crisis, Eric Cole gives listeners a clear-eyed picture of the information war raging in cyberspace. Drawing on 30 years of experience, Cole offers practical, actionable advice that even those with little technical background can implement, including steps to take on a daily, weekly, and monthly basis to protect their businesses and themselves.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In Native American DNA, Kim TallBear shows how DNA testing is a powerful - and problematic - scientific process that is useful in determining close biological relatives. But tribal membership is a legal category that has developed in dependence on certain social understandings and historical contexts, a set of concepts that entangles genetic information in a web of family relations, reservation histories, tribal rules, and government regulations.

Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.

This helpful, plain-English guide provides need-to-know information on how to choose the right system, assure patients of the security of their records, and implement an EHR in such a way that it causes minimal disruption to the daily demands of a hospital or clinic.

This is a self help-book like no other. Because you are not helping yourself, James Acaster is helping you. When James quit all forms of social media in 2019 he felt like he'd been born anew, but he was worried he'd suffer withdrawal and get lured back online to compete in a never ending popularity contest with only one possible winner (f--king Zuckerberg). He knew that in order to stay clean he'd have to replace everything social media used to give him with three-dimensional real-life activities.

Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.

An inspiring collection of essays, in which Albert Einstein addresses the topics that fascinated him as a scientist, philosopher, and humanitarian. Divided by subject matter - “Science,” “Convictions and Beliefs,” “Public Affairs,” etc. - these essays consider everything from the need for a “supranational” governing body to control war in the atomic age, to freedom in research and education, to Jewish history and Zionism, to explanations of the physics and scientific thought that brought him world recognition.

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This "bigger mind" - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results?

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.

Born in 1905 in the center of the crumbling Austro-Hungarian Empire, Viktor Frankl was a witness to the great political, philosophical, and scientific upheavals of the 20th century. In these stirring recollections, Frankl describes how as a young doctor of neurology in prewar Vienna, his disagreements with Freud and Adler led to the development of "the third Viennese School of Psychotherapy", known as logotherapy; recounts his harrowing trials in four concentration camps during the War; and reflects on the celebrity brought by Man's Search for Meaning in 1945.

You shouldn't have to be a privacy expert to understand what happens to your data. April Falcon Doss, a privacy expert and former NSA and Senate lawyer, has seen this imbalance in action. In Cyber Privacy, Doss demystifies the digital footprints we leave in our daily lives and reveals how our data is being used - sometimes against us - by the private sector, the government, and even our employers and schools.

Are you struggling to stand out in the crowded world of social media? Do you want to grow your platforms, engage your audience, and generate income effortlessly? The solution is here: ChatGPT Social Media Empire. This comprehensive guide reveals how to harness the revolutionary power of AI to build and scale your social media presence like a pro. Whether you’re an entrepreneur, content creator, or influencer, this book is your ultimate roadmap to success. It’s time to stop guessing and start growing your social media empire with precision and confidence.