Social Technology

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

In this fascinating foray into the centuries-old relationship between science and military power, acclaimed astrophysicist Neil deGrasse Tyson and writer-researcher Avis Lang examine how the methods and tools of astrophysics have been enlisted in the service of war. "The overlap is strong, and the knowledge flows in both directions," say the authors, because astrophysicists and military planners care about many of the same things: multi-spectral detection, ranging, tracking, imaging, high ground, nuclear fusion, and access to space. Tyson and Lang call it a "curiously complicit" alliance.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

We live in a world full of shiny distractions, faced with an onslaught of viral media constantly competing for our attention and demanding our affections. These ever-present visual "spectacles" can quickly erode our hearts, making it more difficult than ever to walk through life actively treasuring that which is most important and yet invisible: Jesus Christ. In a journalistic style, Tony Reinke shows us just how distracting these spectacles in our lives have become, and calls us to ask critical questions about what we're focusing on.

Does time exist? What is infinity? Why do mirrors reverse left and right but not up and down? In this scintillating collection, Holt explores the human mind, the cosmos, and the thinkers who’ve tried to encompass the latter with the former. With his trademark clarity and humor, Holt probes the mysteries of quantum mechanics, the quest for the foundations of mathematics, and the nature of logic and truth. Along the way, he offers intimate biographical sketches of celebrated and neglected thinkers, from the physicist Emmy Noether to the computing pioneer Alan Turing and the discoverer of fractals, Benoit Mandelbrot.

People are now exposed to more information than ever before, provided both by technology and by increasing access to every level of education. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything and all voices demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive.

Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways.

The dramatic nature of Plato's dialogues is delightfully evident in Symposium. The marriage between character and thought bursts forth as the guests gather at Agathon's house to celebrate the success of his first tragedy. With wit and insight, they all present their ideas about love - from Erixymachus' scientific naturalism to Aristophanes' comic fantasy. The unexpected arrival of Alcibiades breaks the spell cast by Diotima's ethereal climb up the staircase of love to beauty itself.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

A new industrial revolution has begun. Like mechanization or electricity before it, artificial intelligence will touch every aspect of our lives—and cause profound disruptions in the balance of global power, especially among the AI superpowers: China, the United States, and Europe. Autonomous weapons expert Paul Scharre takes listeners inside the fierce competition to develop and implement this game-changing technology and dominate the future.

The Japanese roleplaying game (JRPG) genre is one that is known for bold, unforgettable characters; rich stories; and some of the most iconic and beloved games in the industry. Inspired by early Western RPGs and introducing technology and artistic styles that pushed the boundaries of what video games could be, this genre is responsible for creating some of the most complex, bold, and beloved games in history. In Fight, Magic, Items, Aidan Moher guides listeners through the history of JRPGs.

In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....

Charles Eisenstein explores the history and potential future of civilization, tracing the converging crises of our age to the illusion of the separate self. He argues that our disconnection from one another and the natural world has mislaid the foundations of science, religion, money, technology, economics, medicine, and education as we know them. It has fired our near-pathological pursuit of technological Utopias even as we push ourselves and our planet to the brink of collapse.

For astronaut Ron Garan, living on the International Space Station was a powerful, transformative experience - one that he believes holds the key to solving our problems here on Earth. On space walks and through windows, Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet.

In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.

In this trailblazing book, Dr. Mark Rego, who has practiced psychiatry and taught at Yale for thirty years, explores why mental illness and stress are skyrocketing alongside technology ostensibly created to improve our world. Using decades of experience and pioneering scientific research, Dr. Rego presents his innovative hypothesis of Frontal Fatigue, the background condition from which many of us now suffer. Frontal Fatigue exists when the unique pressures of modern life overwhelm the prefrontal cortex, the part of our brains that can make us susceptible to mental illness.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."

Every time we Google something, Facebook someone, or just carry a phone, we create data. Yet, we do not benefit from this wealth of information as much as we should. Andreas Weigend - an advisor to Alibaba, BMW, Hyatt, MasterCard, and Lufthansa, among others - wants to change that. In Data for the People, he proposes six basic data rights that we all need to make better decisions. Big data is here to stay. The time has come to shift the balance of power back to the individual.