Social Technology

The Real Case for Driverless Mobility: Putting Driverless Vehicles to Use for Those Who Really Need a Ride explores solutions for providing mobility for the unserved/underserved, including those who cannot drive themselves, afford transport alternatives, or who live in areas where neither public nor private transport is offered. The book synthesizes the career-long activities of the authors and the Princeton SmartDrivingCars Summits and assesses whether cars without drivers can deliver an affordable and more effective alternative to mass transit and taxis.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

Authors Gordon Bell and Jim Gemmell tap their experiences with the MyLifeBits project at Microsoft Research for this extraordinary book. What if you could remember everything? With today’s technology, that notion becomes more realistic each day. Bell and Gemmell explain what it could all mean.

Cybersecurity expert Theresa Payton tells battlefront stories from the global war being conducted through clicks, swipes, internet access, technical backdoors and massive espionage schemes. She investigates the cyberwarriors who are planning tomorrow’s attacks, weaving a fascinating yet bone-chilling tale of Artificial Intelligent mutations carrying out attacks without human intervention, “deepfake” videos that look real to the naked eye, and chatbots that beget other chatbots.

Creating superior intelligence would be the biggest event in human history. Unfortunately, according to the world's pre-eminent AI expert, it could also be the last. In this groundbreaking book on the biggest question facing humanity, Stuart Russell explains why he has come to consider his own discipline an existential threat to his own species, and lays out how we can change course before it's too late. There is no one better placed to assess the promise and perils of the dominant technology of the future than Russell, who has spent decades at the forefront of AI research.

The Social Engineer's Playbook is a practical guide to pretexting and a collection of social engineering pretexts for Hackers, Social Engineers, and Security Analysts. Build effective social engineering plans using the techniques, tools and expert guidance in this book. Learn valuable elicitation techniques, such as: Bracketing, Artificial Ignorance, Flattery, Sounding Board, and others. This book covers an introduction to tools, such as: Maltego, Social Engineer Toolkit, Dradis, Metasploit, and Kali Linux among others. Crucial to any social engineering test is the information used to build it. Discover the most valuable sources of intel and how to put them to use.

On March 14, 1889, Susan La Flesche received her medical degree - becoming the first Native American doctor in US history. She earned her degree 31 years before women could vote and 35 years before Indians could become citizens in their own country. This is the story of an Indian woman who effectively became the chief of an entrenched patriarchal tribe, the story of a woman who crashed through thick walls of ethnic, racial, and gender prejudice and then spent the rest of her life using a unique bicultural identity to improve the lot of her people.

In Archaeology from Space, Sarah Parcak shows the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field's biggest discoveries, revealing why space archaeology is not only exciting, but urgently essential to the preservation of the world's ancient treasures.

At a time when the five most valuable companies on the planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones, Troublemakers reveals the untold story of how we got here. This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so they changed the world.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

Socrates questions Ion, an actor who just won a major prize, about his ability to interpret the epic poetry of Homer. How does an actor, a poet, or any other artist create? Is it by knowing? Is it by inspiration? As the dialogue proceeds, the nature of human creativity emerges as a mysterious process and an unsolved puzzle.

The Girl Explorers is the inspirational and untold story of the founding of the Society of Women Geographers - an organization of adventurous female world explorers - and how key members served as early advocates for human rights and paved the way for today's women scientists by scaling mountains, exploring the high seas, flying across the Atlantic, and recording the world through film, sculpture, and literature.

Recent years have seen rapid advances in 'artificial' intelligence, which increasingly appears to be something stranger than we ever imagined. At the same time, we are becoming more aware of the other intelligences which have been with us all along, unrecognised. These other beings are the animals, plants and natural systems that surround us, and are slowly revealing their complexity and knowledge - just as the new technologies we've built are threatening to cause their extinction, and ours.

Vikram Chandra has been a computer programmer for almost as long as he has been a novelist. In this extraordinary new audiobook, his first work of nonfiction, he searches for the connections between the worlds of art and technology. Coders are obsessed with elegance and style, just as writers are, but do the words mean the same thing to both? Can we ascribe beauty to the craft of writing code?

An innovation expert illuminates why your power to make a difference is no longer bound by your status. In The Power of Onlyness, Nilofer Merchant, one of the world's top-ranked business thinkers, reveals that we have now reached an unprecedented moment of opportunity for your ideas to "make a dent" on the world.

With straightforward and easy-to-understand guidance, this book will help you tackle the social media platform that’s not just for kids. TikTok is a very useful and powerful tool that’s easy to use. Do you own a business and want to increase your customer base? TikTok is one of the best social media platforms for marketing to a wide demographic population.

This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce.

Amelia Earhart was a woman of many "firsts." In 1932, she became the first woman to fly solo across the Atlantic Ocean. In 1935, she also became the first woman to fly across the Pacific. From her early years to her mysterious 1937 disappearance while attempting a flight around the world, listeners will find Amelia Earhart's life a fascinating story.