Social Technology

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

This book celebrates the immense drama and beauty of the car, of the genius embodied in the Ford Model T, of the glory of the brilliant-red Mercedes Benz S-Class made by workers for Nelson Mandela on his release from prison, of Kanye West's "chopped" Maybach, of the Rolls-Royce Silver Ghost, and even of that harbinger of the end—the Tesla Model S and its creator Elon Musk. As the age of the car as we know it comes to an end, Bryan Appleyard's brilliantly insightful book tells the story of the rise and fall of the incredible machine that made the modern world what it is today.

Let Go is Pat Flynn's touching memoir about overcoming adversity through a commitment to pursuing your own path. Pat's story chronicles the extreme highs and lows he faced as an ambitious and hardworking architect. When his luck was down, Pat turned away from the expected path and built his own through perseverance, investment in self, and a devotion to helping others.

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Audiobook sales are on fire! People are listening to audiobooks on their commute to work, while they are working out, fishing, getting ready for the day, in the shower, on car rides, on vacation, on their lunch break, and lying in bed getting ready to fall asleep. Audiobooks are everywhere! Audiobook sales are on the rise, and we don’t foresee this changing anytime soon. Become a part of this growing endeavor and earn a residual income while doing it!

Connecting our speed-obsession with today's global capitalism, Taylor composes a grand narrative showing how commitments to economic growth and extreme competition, combined with accelerating technological innovation, have brought us close to disaster. Psychologically, environmentally, economically, and culturally, speed is taking a profound toll on our lives.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low, leading to a worldwide upsurge of anti-establishment movements. But this isn't the age of distrust - far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. Millions exchange cryptocurrency online, or get in the cars of unknown Uber drivers. This is the age of distributed trust.

Ever wondered what it takes to create and grow a successful online business? Your step-by-step guide is here! Whether you're an author, blogger, podcaster, business owner, or maybe, just want to know how to get started, How to Blog for Profit is for you. It is jam-packed with easy-to-implement advice for creating an authentic, successful, and profitable online business.

Growing up in suburban Detroit, David Hahn was fascinated by science. While he was working on his Atomic Energy badge for the Boy Scouts, David's obsessive attention turned to nuclear energy. Throwing caution to the wind, he plunged into a new project: building a model nuclear reactor in his backyard garden shed. Posing as a physics professor, David solicited information on reactor design from the US government and from industry experts. Following blueprints he found in an outdated physics textbook, David cobbled together a crude device that threw off toxic levels of radiation.

In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times' meanings. And in a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait.

In her writing for Harper’s, the London Review of Books, The New Yorker, and elsewhere, Lauren Oyler has emerged as one of the most trenchant and influential critics of her generation, a talent whose judgments on works of literature—whether celebratory or scarily harsh—have become notorious. But what is the significance of being a critic and consumer of media in today’s fraught environment?

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

In this, his first book, Nietzsche developed a way of thinking about the arts that unites the Greek gods Apollo and Dionysus as the central symbol of human existence. Although tragedy serves as the focus of this work, music, visual art, dance, and the other arts can also be viewed using Nietzsche's analysis and integration of the Apollonian and the Dionysian. The Birth of Tragedy stands alongside Aristotle's Poetics as an essential work for all who seek to understand poetry and its relationship to human life.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Dive into the world of Open Source Intelligence (OSINT) with "Open Source Intelligence Fundamentals: A Beginner's Guide to Uncovering Online Information." This comprehensive book is a must-have resource for newcomers and aspiring investigators seeking to harness the power of online data to uncover valuable insights.

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

In Places of the Heart, Colin Ellard explores how our homes, workplaces, cities, and nature - places we escape to and can’t escape from - have influenced us throughout history and how our brains and bodies respond to different types of real and virtual space. As he describes the insight he and other scientists have gained from new technologies, he assesses the influence these technologies will have on our evolving environment and asks what kind of world we are, and should be, creating.

Can a well-programmed machine do anything a human can - only better? Complex algorithms are buying our groceries, picking our partners, and driving our investments. They can navigate more data than a doctor or lawyer and act with greater precision. For many years we've taken solace in the notion that they can't create. But now that algorithms can learn and adapt, does the future of creativity belong to machines too?