Social Technology

Phaedrus lures Socrates outside the walls of Athens, where he seldom goes, by promising to share a new work by his friend and mentor, Lysias, a famous writer of speeches. This dialogue provides a powerful example of the dialectical writing that Plato uses to manifest ideas that are essential to human existence and to living a good life. Phaedrus shows how oral and written forms of language relate to each other and to philosophy.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

In this trailblazing book, Dr. Mark Rego, who has practiced psychiatry and taught at Yale for thirty years, explores why mental illness and stress are skyrocketing alongside technology ostensibly created to improve our world. Using decades of experience and pioneering scientific research, Dr. Rego presents his innovative hypothesis of Frontal Fatigue, the background condition from which many of us now suffer. Frontal Fatigue exists when the unique pressures of modern life overwhelm the prefrontal cortex, the part of our brains that can make us susceptible to mental illness.

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand, and solve problems. But Big Brother’s shadow hovers over it. Although big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever present, you can’t afford to ignore it. In this book, acclaimed science writer Brian Clegg - a habitual early adopter of new technology - brings big data to life.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

Physical infrastructure in the United States is crumbling. The American Society of Civil Engineers has, in its latest report, given American roads and bridges a grade of D and C+, respectively, and has described roughly 65,000 bridges in the United States as 'structurally deficient'. This crisis - and one need look no further than the I-35W bridge collapse in Minnesota to see that it is indeed a crisis - shows little sign of abating short of a massive change in attitude amongst politicians and the American public.

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy.

This book celebrates the immense drama and beauty of the car, of the genius embodied in the Ford Model T, of the glory of the brilliant-red Mercedes Benz S-Class made by workers for Nelson Mandela on his release from prison, of Kanye West's "chopped" Maybach, of the Rolls-Royce Silver Ghost, and even of that harbinger of the end—the Tesla Model S and its creator Elon Musk. As the age of the car as we know it comes to an end, Bryan Appleyard's brilliantly insightful book tells the story of the rise and fall of the incredible machine that made the modern world what it is today.

With exclusive access to Elon, his family, and his friends, this book traces Elon's journey from a kid in South Africa to a young man in the United States, his dramatic technical inventions, and his world-changing companies. Elon has sparked new levels of innovation in the world, and this book gives young listeners a detailed but fast-paced look at his story.

The world we live in today, where everything is tracked by corporations and governments, originates with one manic, elusive, utterly unique man—as prone to bullying as he was to fits of surpassing generosity and surprising genius. His name was Hank Asher, and his life was a strange and spectacular show that changed the course of the future. In The Hank Show, critically acclaimed author and journalist McKenzie Funk relates Asher's stranger-than-fiction story.

In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution - and an unsettling vision of what comes next.

In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. System Error exposes the root of our current predicament - how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get- and outlines steps we can take to change course, renew our democracy, and save ourselves.

An inside account of the fight to contain the world's deadliest diseases - and the panic and corruption that make them worse. The Next Pandemic is a firsthand account of disasters like anthrax, bird flu, and others - and how we could do more to prevent their return. It is both a gripping story of our brushes with fate and an urgent lesson on how we can keep ourselves safe from the inevitable next pandemic.

Anthony Stevens argues that Jung's visionary powers and profound spirituality have helped many to find an alternative set of values to the arid materialism prevailing Western society.

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

In the movies, robots can be terrifying. In reality, thinking machines are disrupting the world in ways that are even more disturbing than in Hollywood fantasies - but they also have the potential to change our lives for the better. In this stirring, visionary work, acclaimed roboticist Dr. Ayanna Howard explores how the tech world’s racial and sexual biases are infecting the next generation of Artificial Intelligence, with profoundly negative effects for humans of all genders and races.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Astounding is the landmark account of the extraordinary partnership between four controversial writers - John W. Campbell, Isaac Asimov, Robert A. Heinlein, and L. Ron Hubbard - who set off a revolution in science fiction and forever changed our world.

Chinese society has been shaped by the interplay of the EAST—exams, autocracy, stability, and technology—from ancient times through the present. Beginning with the Sui dynasty's introduction of the civil service exam, known as Keju, in 587 CE—and continuing through the personnel management system used by the Chinese Communist Party (CCP)—Chinese autocracies have developed exceptional tools for homogenizing ideas, norms, and practices. But this uniformity came with a huge downside: stifled creativity.