Social Storytelling

Si estamos compartiendo una oportunidad de negocio con un nuevo prospecto, orientando a un equipo de trabajo o aconsejando a un hijo, nuestro objetivo no es solo informar. Cuando comunicamos cualquier tipo de información—llámalo propuesta, plan, consejo, proyecto o enseñanza—nuestra intención es motivar a otros a actuar; queremos enseñar, influir y persuadir. Descubre cómo crear y contar tus propias historias, ya sea que lo hagas para construir negocios o para establecer puentes de comunicación con quienes te rodean.

This edition brings together some of Ephron’s most famous writing on a generation of women (and men) who helped shape the way we live now, and on events ranging from the Watergate scandal to the Pillsbury Bake-Off. In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous "A Few Words About Breasts" to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

Transform Your Social Media Presence with the Power of Story Because “Buy My Product!” Just Isn’t Cutting It Anymore. Are you exhausted from shouting into the social media void, praying for someone—anyone—to care about your product? Social media can feel like an awkward talent show where everyone’s clamoring, “Pick me!” But here’s the truth: there’s a better way to connect. This 30-day guided workbook—crafted by two experienced writing coaches—will help you unlock the secret weapon your marketing is missing: your authentic story. This isn’t just another workbook ...

Weaving a rich tapestry of multicultural myths, ancient legends, and simple folktales, Anita Johnston, PhD, inspires women to free themselves from disordered eating by discovering the metaphors that are hidden in their own life stories.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

In Planet Funny, Ken Jennings explores this brave new comedic world and what it means - or doesn’t - to be funny in it now. Tracing the evolution of humor from the caveman days to the bawdy middle-class antics of Chaucer to Monty Python’s game-changing silliness to the fast-paced meta-humor of The Simpsons, Jennings explains how we built our humor-saturated modern age, where lots of us get our news from comedy shows and a comic figure can even be elected president of the United States purely on showmanship.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Ever wonder which circles of Dante’s Inferno have the nicest accommodations? Where’s the best place to grab a bite to eat in the ancient Egyptian underworld? How does one dress like a local in the heavenly palace of Hinduism’s Lord Vishnu, or avoid the flesh-eating river serpents in the Klingon afterlife? What hidden treasures can be found off the beaten path in Hades, Valhalla, or TV’s The Good Place? Find answers to all those questions and more about the world(s) to come in this eternally entertaining book from Ken Jennings.

The always-outspoken hard rock vocalist Corey Taylor begins America 51 with a reflection on what his itinerant youth and frequent worldwide travels with his multiplatinum bands Slipknot and Stone Sour have taught him about what it means to be an American in an increasingly unstable world. He examines the way America sees itself, specifically with regard to the propaganda surrounding America's origins (like a heavy-metal Howard Zinn) while also celebrating the quirks and behavior that make a true-blue American.

If you’ve ever said, “I can’t make content—I don’t have the money,” this book is your permission slip to shut up and create. Zero-Budget TV by Emmanuel Simms is the ultimate survival guide for creators, filmmakers, influencers, and dreamers who want to tell powerful stories—without waiting on a budget, crew, or Hollywood miracle. Packed with practical tips, hilarious behind-the-scenes hacks, and real-life case studies, this book proves that creativity doesn’t come from money—it comes from you. Whether you’re filming on your phone, recording a podcast in your closet, or ...

Step into the unique world of nomadic living with "Capturing the Journey", an insightful guide that opens the door to the enriching van life culture. This novelty eBook is your ticket to understanding the intersection of photography and storytelling in the context of van life. Discover subjects such as the allure of nomadism, the basics of the van life culture, and the essentials for preparing for your journey. Delve into the exploration of how photography distinctively defines the van life experience, and how storytelling plays a pivotal role in the van life community. Learn about framing ...

Whether it’s playing through blockbuster-esque adventures, diving deep into hidden bits of story and lore, or building relationships that change the fate of the world itself, video games are bringing stories to life in ways that are immediate, interactive, and immersive. Focusing on some of the best and most memorable experiences in gaming, The Greatest Stories Ever Played examines the relationship between gaming and storytelling in a new way.

This is not your grandmother’s public speaking book (nothing against Grammy). Match the magic of storytelling with the science of cognition to conquer your public speaking obstacles, once and for all. With this 13-day, step-by-step guide, go from fearful to fearless, cautious to confident, uncertain to unlimited, all through the power of story. Become an undaunted, dynamic, and persuasive public speaker in just 13 days.

Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low, the learning curve is steep - and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent to guide aspiring podcasters through the conception, creation, and launch of a podcast.

"The Other Crowd", "The Good People", "The Wee Folk", and "Them" are a few of the names given to the fairies by the people of Ireland. Honored for their gifts and feared for their wrath, the fairies remind us to respect the world we live in and the forces we cannot see. In these tales of fairy forts, fairy trees, ancient histories, and modern true-life encounters with the Other Crowd, Eddie Lenihan opens our eyes to this invisible world with the passion and bluntness of a seanchai, a true Irish storyteller.

SOCIOLINGUISTICS IN THE DIGITAL ERA --- This book offers a comprehensive breakdown of the dynamic relationship between language and digital technology, examining how digital communication platforms catalyze linguistic evolution and identity formation. Anchoring its analysis in sociolinguistics, the book gets into the phenomenon of online code-switching, revealing its implications for language fluidity and cultural hybridity. This book carefully examines the impact of social media on language norms, unpacking how these platforms both reflect and shape linguistic trends. A significant focus ...

As the creator of "Cathy", Cathy Guisewite found her way into the hearts of fans more than 40 years ago and has been there ever since. Her hilarious and deeply relatable look at the challenges of womanhood in a changing world became a cultural touchstone for women everywhere. Now, Guisewite returns with her signature wit and warmth in this debut essay collection about another time of big transition, when everything starts changing and disappearing without permission: aging parents, aging children, aging self stuck in the middle.