Social Storytelling

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

The High End Luxury Brand Development Blueprint teaches you how to create and grow a high-end brand that attracts wealthy customers and ensures success. Do you want to elevate your brand? The Blueprint is your road map for establishing and growing a distinctive luxury brand. This guide will help you define your brand identity so that people want to buy what you're selling. You will learn effective marketing strategies for reaching customers with large budgets. Quality is important; you will learn how to create a supply chain that reflects luxury. Pricing is also covered, allowing you to set...

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Weaving a rich tapestry of multicultural myths, ancient legends, and simple folktales, Anita Johnston, PhD, inspires women to free themselves from disordered eating by discovering the metaphors that are hidden in their own life stories.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

This edition brings together some of Ephron’s most famous writing on a generation of women (and men) who helped shape the way we live now, and on events ranging from the Watergate scandal to the Pillsbury Bake-Off. In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous "A Few Words About Breasts" to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

Ever wonder which circles of Dante’s Inferno have the nicest accommodations? Where’s the best place to grab a bite to eat in the ancient Egyptian underworld? How does one dress like a local in the heavenly palace of Hinduism’s Lord Vishnu, or avoid the flesh-eating river serpents in the Klingon afterlife? What hidden treasures can be found off the beaten path in Hades, Valhalla, or TV’s The Good Place? Find answers to all those questions and more about the world(s) to come in this eternally entertaining book from Ken Jennings.

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

SOCIOLINGUISTICS IN THE DIGITAL ERA --- This book offers a comprehensive breakdown of the dynamic relationship between language and digital technology, examining how digital communication platforms catalyze linguistic evolution and identity formation. Anchoring its analysis in sociolinguistics, the book gets into the phenomenon of online code-switching, revealing its implications for language fluidity and cultural hybridity. This book carefully examines the impact of social media on language norms, unpacking how these platforms both reflect and shape linguistic trends. A significant focus ...

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

In an evolving networked era, social-issue documentaries like Blackfish are art for civic imagination and social critique. In Story Movements, producer and scholar Caty Borum Chattoo explores how documentaries disrupt dominant cultural narratives through complex, creative, often investigative storytelling.

In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.

The always-outspoken hard rock vocalist Corey Taylor begins America 51 with a reflection on what his itinerant youth and frequent worldwide travels with his multiplatinum bands Slipknot and Stone Sour have taught him about what it means to be an American in an increasingly unstable world. He examines the way America sees itself, specifically with regard to the propaganda surrounding America's origins (like a heavy-metal Howard Zinn) while also celebrating the quirks and behavior that make a true-blue American.

At its core, African folklore embodies the soul of the continent, reflecting its diverse peoples, landscapes, and histories. This book delves into the rich landscape of African folklore, exploring its diverse cultures, traditions, and storytelling techniques. Through a combination of historical context and literary analysis, listeners will gain a deeper understanding of the significance of folktales in African societies and learn how to effectively engage in the art of storytelling for both pleasure and profit.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

Stories tether us to what matters most: our families, our friends, our hearts, our planet, the wondrous mystery of life itself. Yet the stories we've been telling ourselves as a civilization are killing us: Fear is wisdom. Vanity is virtuous. Violence is peace. In Between the Listening and the Telling, author and activist Mark Yaconelli leads listeners into an enchanting meditation on the power of storytelling in our individual and collective lives. We tell stories to remember who we are. We tell stories to savor the pleasure of living.

Los héroes de los antiguos mitos de las diferentes culturas ya recorrieron el camino; su itinerario es conocido, solo hay que seguir su huella. Tras sus gestas, aventuras y descubrimientos, surge tanto aquello que hace avanzar las civilizaciones como lo que conduce a la conquista de uno mismo. El autor nos explica el ciclo iniciático del héroe expuesto por Joseph Campbell y nos muestra su desarrollo en libros y películas contemporáneos.

This is not your grandmother’s public speaking book (nothing against Grammy). Match the magic of storytelling with the science of cognition to conquer your public speaking obstacles, once and for all. With this 13-day, step-by-step guide, go from fearful to fearless, cautious to confident, uncertain to unlimited, all through the power of story. Become an undaunted, dynamic, and persuasive public speaker in just 13 days.

If you’ve ever said, “I can’t make content—I don’t have the money,” this book is your permission slip to shut up and create. Zero-Budget TV by Emmanuel Simms is the ultimate survival guide for creators, filmmakers, influencers, and dreamers who want to tell powerful stories—without waiting on a budget, crew, or Hollywood miracle. Packed with practical tips, hilarious behind-the-scenes hacks, and real-life case studies, this book proves that creativity doesn’t come from money—it comes from you. Whether you’re filming on your phone, recording a podcast in your closet, or ...