Social Selling

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

'How To Sell On Facebook Marketplace: Making Huge Profits With Local Selling' is the essential guide for anyone aiming to excel in Facebook's popular online buying and selling platform. It provides detailed, actionable strategies to help both novices and seasoned sellers alike maximize their success on the platform. From sourcing unique items, capturing stunning product photos, writing compelling descriptions, to perfecting negotiation tactics, this book is your complete resource. You'll learn how to navigate and resolve disputes, ensure safe transactions, and maintain an excellent seller ...

If you are a CMO, aspire to be one, or work with one, this book is for you. Today's CMO has an opportunity to play a more important role and make a real impact on revenue. A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and drive pipeline and revenue growth.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

This audiobook captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts and minds with the hidden power of storytelling to sell ideas, products, and services.

What if you could, with a little effort, live an extraordinary life? A life in which you feel deep passion for everything you do and always have time for what matters most? A life in which you have the power, the daring, and the will to make your boldest dreams come true, all while you happily leave feelings of inadequacy or guilt behind? Yes, it is possible to take your life from ordinary to extraordinary. The secret? Cultivating the entrepreneurial spirit inside you.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers? Most people today give up on their online journey after some time because they do not see any results. No one visits their website and no conversation occurs on their written articles. This, in turn, demotivates them. Well, we all have been through that stage, I have been through that stage. But, instead of giving up, I looked for a solution.

Communicating is tougher than ever. Our relationships are suffering. We are losing our ability to relate and interact with each other. Despite our advances in technology, people feel lonely and disconnected. Brett Keirstead, a 30-year sales professional, wants to do something about it. We Are All Sales, People teaches five key skills that anyone can adapt to dramatically improve the quality of their communication and relationships at home, at school, and at work.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

The secret to blogging success, all starts with the content you create, and how much value you provide to your readers. Blogging isn't just for sharing your thoughts with the world; it has become a leading platform for real business. Most people read blogs for selfish reasons or for just entertainment. Their loyalty largely depends on how much value or engagement you provide.

In Are Men Animals?, anthropologist Matthew Gutmann argues that predatory male behavior is in no way inevitable. Men behave the way they do because culture permits it, not because biology demands it. To prove this, he embarks on a global investigation of masculinity. Exploring everything from the gender-bending politics of American college campuses to the marriage markets of Shanghai and the women-only subway cars of Mexico City, Gutmann shows just how complicated masculinity can be.

Author Chris Syme believes that trying to mimic the success of other authors is a dangerous and expensive strategy. If you understand the why behind marketing tactics, you'll learn how to make strong marketing decisions that produce results based on your time, resources, and skill level. Using Syme's SMART system, you'll discover how to approach social media like a profitable business owner.

If you're ready to escape the feast-or-famine "revenue roller coaster", this book gives you the path to freedom. Finally, discover a method for attracting highly qualified clients, building your pipeline (and keeping it full), and staying top of mind with every potential client, existing client, and center of influence, without ever being annoying, so that when they're ready to buy or have the opportunity to refer you, you're the only one they think of.

With Winning Moves: Body Language for Business you can learn to present a new and enhanced super-you to people, prospects, customers, and leads. You can learn to spot and decode nonverbal signals, and handle indifference, skepticism, objections, or hostility. In Winning Moves: Body Language for Business you will find real world techniques that will improve your power to listen, to convince, win new clients, expand your sphere of influence, augment your attraction, and beef up your bottom line.

Seit Jahrzehnten wissen wir um die Erderwärmung und ihre Gefährlichkeit. Dennoch nehmen die globalen Treibhausgasemissionen weiter zu. Offenbar gelingt es uns nicht, den Klimawandel zu stoppen. Wie lässt sich dieses Versagen erklären? Warum reagieren Gesellschaften so zögerlich auf diese Bedrohung? In seinem neuen Buch gibt Jens Beckert eine Antwort.

This book is all about marketing and getting your book noticed. Authors are notoriously introverts and marketing and promoting their books is a scary process. Of course, this valuable information will be useful in the promotion of any product. Every Author is an Entrepreneur. We know that merely writing a book – and even publishing it – won’t necessarily bring readers. We have to develop marketing skills. “If you don’t tell them, they won’t come!” The writer of the Book of Ecclesiastes said, “Of making many books there is no end” (Ecclesiastes 12:12, The Bible). “Making ...

Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?