Social Reality

Called the "fifth-most important sociological book of the 20th century" by the International Sociological Association, this groundbreaking study of knowledge introduces the concept of "social construction" into the social sciences for the first time. In it, Berger and Luckmann reformulate the task of the sociological subdiscipline that, since Max Scheler, has been known as the sociology of knowledge.

Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.