Social Media Study

Nick Neely chronicles his 650-mile trek on foot from San Diego to San Francisco, following the route of the first overland Spanish expedition into what was soon called Alta California. Led by Gaspar de Portolá in 1769, the expedition sketched a route that would become, in part, the famous El Camino Real. It laid the foundation for the Golden State we know today, a place that remains as mythical and captivating as any in the world.

Bestsellerautor Yuval Noah Harari erklärt, wie Informationsnetzwerke unsere Welt geschaffen haben und sie jetzt zu zerstören drohen In den letzten 100.000 Jahren hat die Menschheit enorme Macht erlangt. Doch trotz all unserer Entdeckungen, Erfindungen und Eroberungen befinden wir uns heute in einer existenziellen Krise. Die Welt steht am Rande des ökologischen Zusammenbruchs. Zuhauf werden Falschinformationen verbreitet.

In this candid and revealing audiobook, Mike Wallace tells the behind-the-scenes stories from his remarkable 60-year career. Here are intimate anecdotes, off-camera antics, never-before-told tales, and, most important, Wallace's insights about some unforgettable characters.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

In The Visual Detox, art expert and businesswoman Marine Tanguy explains how the imagery we see shapes our wellbeing. She gives us new tools to think critically about images, combat information overload and participate more in the visual world around us by engaging with the art and content that improves our day-to-day experiences online, at work, in our homes and in public spaces.

The year is 2393, and the world is almost unrecognizable. Clear warnings of climate catastrophe went ignored for decades, leading to soaring temperatures, rising sea levels, widespread drought, and the disaster now known as the Great Collapse of 2093. Dramatizing science in ways traditional nonfiction cannot, The Collapse of Western Civilization reasserts the importance of scientists and the work they do, providing a welcome moment of clarity amid the cacophony of climate-change literature.

According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

New York Times best-selling author Richard Miniter is an award-winning investigative journalist whose insights have shed light on many of today¹s most vital issues. With Disinformation he takes the popular media to task for the myths they spread about the War on Terror. Miniter has spoken to high-profile sources, sifted through countless information, and traveled the globe to learn that 22 of the most common beliefs about the War on Terror are nothing more than urban legends.

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.

In the summer of 1941, Hitler ruled Europe from the Atlantic to the Black Sea. Britain was struggling to combat the powerful Nazi propaganda machine, which crowed victory and smeared its enemies. But inside Germany, there was one notable voice of dissent from the very heart of the military machine, Der Chef, a German whose radio broadcasts skilfully questioned Nazi doctrine. But what these audiences didn't know was that Der Chef was a fiction, a character created by the British propagandist Sefton Delmer.

Andrea Mitchell started her pathbreaking career as the quintessential girl reporter and quickly became one of the first women in broadcast news. She's been labeled a "pushy broad", yet her intelligence, tenacity, and ability to always be "where the action is" have catapulted her to the top of her profession. As one of America's most watched correspondents, Mitchell has regularly shared her observations with millions of television viewers for more than three decades.

No one understands these problems (and people) better than Krakauer. He has spent years getting to know the most influential players in the industry and this fascinating book is what he’s learned. But most importantly, Krakauer equips listeners with the crucial tools to sniff out when the press is lying or misleading the people of America in the future—so together, we can bypass them altogether.

Almost forty years ago, Neil Postman argued that television had brought about a fundamental transformation to democracy. By turning entertainment into our supreme ideology, television had recreated public discourse in its image and converted democracy into show business. In Trolling Ourselves to Death, Jason Hannan builds on Postman's classic thesis, arguing that we are now not so much amusing, as trolling ourselves to death. Contrary to the popular view of the troll as an exclusively anonymous online prankster, Hannan asserts that trolls have emerged from the cave, so to speak.

In the era of Watergate and rising feminist awareness, reporter Pam Zekman was queen of the muckrakers. Her biggest investigation: buy a bar, document the inevitable city department shakedowns and bribes, and publicly document Chicago’s institutionalized corruption. Her epic story changed Chicago and also raised serious questions about the future of journalism.

Kitty Wandsworth pledges to restore the truth in this factual analysis of the press coverage of the Duke and Duchess of Sussex, examining the period between their star-studded wedding to the day they fled Britain for the haven of North America. This unemotional and statistically-based work shows that, although there were waves of negative coverage, this was largely driven by key decisions made by the royal pair, and was a reaction to their unpopular actions rather than due to systemic racism.

Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage says more about regulatory, technological, and cultural changes, than it does about our political inclinations.

A dangerous and revolutionary philosophy is responsible for the street fires in America. It fuels the actions of Black Lives Matter and Antifa. It invades curricula in public schools and in our military. It is in our churches. You have heard the phrase “white privilege,” the need for “safe spaces” on campuses, and perhaps the tongue-twister “intersectionality.” Behind all of these is an ideology called critical theory, which is a form of cultural Marxism that divides society into the oppressed and the oppressors.

In this startling group memoir, four friends - Black and White, gay and straight, immigrant and American-born - use Toni Morrison’s novels as a springboard for intimate and revealing conversations about the problems of everyday racism and living whole in times of uncertainty. Tackling everything from first love and Soul Train to police brutality and the Black Lives Matter movement, the authors take up what it means to read challenging literature collaboratively and to learn in public as an act of individual reckoning and social resistance.

Learning from Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's 30 years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation - an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events.