Social Media Study

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the Social Organism.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

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World War II was a media war. President Franklin D. Roosevelt used the press to a great extent, of course, but as the war progressed, the media also came to influence commanders' decisions on the battlefield. The Media Offensive offers a new way to understand military-media relations during World War II. The press and public opinion shaped not only how the conflict was seen but also how it was fought. In what could be called "the new history of war reporting," the focus is switched from how the military controlled reporters to how military decisions were shaped by the press.

Learning from Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's 30 years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation - an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events.

Women have made up roughly half of the college-educated workforce for years, and before the onset of the economic crisis of 2020, the gap between the percentage of women and the percentage of men in the labor force was the lowest on record. But women remain underrepresented in positions of power and status. The endurance of these inequalities begs the question: Why haven't we made more progress? Ammerman and Groysberg focus on the pervasive organizational obstacles and managerial actions that create gender imbalance.

What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples - claims about inauguration crowd size, crime statistics, and the popular vote - and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial.

Every president has been convinced of his own honesty and transparency; every reporter who has covered the White House beat has believed with equal fervency that his or her journalistic rigor protects the country from danger. Our first president, George Washington, was also the first to grouse about his treatment in the newspapers, although he kept his complaints private. Subsequent chiefs like John Adams, Abraham Lincoln, Woodrow Wilson, and Barack Obama were not so reticent, going so far as to wield executive power to overturn press freedoms, and even to prosecute journalists.

The year is 2393, and the world is almost unrecognizable. Clear warnings of climate catastrophe went ignored for decades, leading to soaring temperatures, rising sea levels, widespread drought, and the disaster now known as the Great Collapse of 2093. Dramatizing science in ways traditional nonfiction cannot, The Collapse of Western Civilization reasserts the importance of scientists and the work they do, providing a welcome moment of clarity amid the cacophony of climate-change literature.

A controversial figure in his day, Black Hawk was the leader of the Sauk American Indian tribe in the early 1800s. The son of the tribe’s medicine man, Black Hawk’s exploits as a warrior aided his rise to the status of tribal war leader. Here, Black Hawk chronicles his life as well as the story of his tribe, who were forced from their lands in Illinois during a series of skirmishes with American settlers in what came to be known as the Black Hawk War.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

Each of us has an ever-growing collection of personal digital data: documents, photographs, PowerPoint presentations, videos, music, emails, and texts sent and received. To access any of this, we have to find it. The ease (or difficulty) of finding something depends on how we organize our digital stuff.

Today's computers are composing music that sounds "more Bach than Bach", turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative - or are they merely tools to be used by musicians, artists, and writers? Miller, an authority on creativity, identifies the key factors essential to the creative process, from "the need for introspection" to "the ability to discover the key problem." He talks to people on the cutting edge of artificial intelligence and explores the riches of computer-created art.

In 2018, the Marvel Cinematic Universe finally delivered on something fans had long been waiting for: a feature film with a solo Black superhero. Black Panther introduced viewers to the stunning world of Wakanda and to T'Challa, a young man stepping into his role as king and taking up the mantle of the Black Panther title from his late father. Why Wakanda Matters gives this iconic film the in-depth analysis it deserves under the lens of the latest psychological concepts - as well as delving into the lasting cultural impact of this unforgettable story.

Our children's first digital footprints are made before they can walk-even before they are born - as parents use fertility apps to aid conception, post ultrasound images, and share their baby's hospital mug shot. Then, in rapid succession come terabytes of baby pictures stored in the cloud, digital baby monitors with built-in artificial intelligence, and real-time updates from daycare. Unwittingly, parents, teachers, and other trusted adults are compiling digital dossiers for children that could be available to everyone - friends, employers, law enforcement - forever.

In this startling group memoir, four friends - Black and White, gay and straight, immigrant and American-born - use Toni Morrison’s novels as a springboard for intimate and revealing conversations about the problems of everyday racism and living whole in times of uncertainty. Tackling everything from first love and Soul Train to police brutality and the Black Lives Matter movement, the authors take up what it means to read challenging literature collaboratively and to learn in public as an act of individual reckoning and social resistance.

Soldier Girls follows the lives of three women on their paths to the military. These women, who are quite different in every way, become friends, and we watch their interaction and also what happens when they are separated. We see their families, their lovers, their spouses, their children. We see them work extremely hard, deal with the attentions of men on base and in war zones, and struggle to stay connected to their families back home.

Just Like Us tells the story of four high school students whose parents entered this country illegally from Mexico. All four of the girls have grown up in the United States, and all four want to live the American dream, but only two have documents. As the girls attempt to make it into college, they discover that only the legal pair see a clear path forward. A coming-of-age story about girlhood and friendship, as well as the resilience required to transcend poverty, Just Like Us is also a book about identity.

Heather Shumaker has sparked much discussion with her "renegade rules for raising competent and compassionate kids". In this follow-up book, she takes on new hot-button issues like banning homework, technology use, and skipping kindergarten. Shumaker offers broader guidance on how parents can control their own anger and move from an overscheduled life to one of more free play.